advocacy is today's roi - redbox & slim down challenge case studies
DESCRIPTION
Day 2 from Search Exchange Expo in Charlotte, NC May 18th, 2010. Case studies from redbox and SUBWAY sponsored "Slim Down Challenge."TRANSCRIPT
PerspectiveIM.com
‘Advocacy’ Is Today's ROI
Case Studies
Objective
Gain Exposure For Video Game Rentals
Test Power of Social Media
Objective
Objective
what did we do?
strategy!
Objective
build your advocates!
Advocates
Objective
Come Join “redbox gamers federation!”
31 Custom links created28 Advocates given a handbook (For Facebook, Twitter etc.)
Objective
Fan Page Url FansVideo Games http://www.facebook.com/videogamer 31,977Google-Wave Wilmington, NC http://www.facebook.com/GoogleWaveWilmington 208UNCW http://www.facebook.com/pages/Wilmington-NC/UNCW/8357990919?ref=ts 7,823redbox http://www.facebook.com/redbox 179,283Jacksonville, NC: Home of Camp Lejeune and MCAS New Riverhttp://www.facebook.com/pages/Jacksonville-NC-Home-of-Camp-Lejeune-and-MCAS-New-River/140990738445 2,494Coast 97.3 - WMNX Wilmington http://www.facebook.com/coast973 1,842xbox 360 http://www.facebook.com/pages/XBox-360/8134907356 49,235Xbox 360 Live Gamercard http://www.facebook.com/Xbox.360.Live.Gamercard 94,105PS3 http://www.facebook.com/pages/PS3/16069682199 11,449PS3 http://www.facebook.com/pages/PS3/5718573068 286,180PS3 Network http://www.facebook.com/pages/PS3-Network/9384629636 7,855Nintendo Wii http://www.facebook.com/pages/Nintendo-Wii/7116262530 99,144
results“Ethical” Facebook Tagging, engagement, relationship building
771,595
Advocates with “Pools” of trusted friends
727
Objective
summary?
the haps
viral awareness – redbox games
Poss. marketing reach: 772,000+
ILM vs. RENO – 89% Clicks ILM
game rentals increased 5, 10, 65%+
Objective
advocacy = ROI
Objective
sell ticketsObjective
build weight loss awareness
Objective
what did we do?
strategy!
Objective
build your advocates!
Advocates
Objective
use your peoples…
Objective
Facebook fans army!Shay Sorrells – 12,552 friendsPaul Martinelli – 2,987 friendsChristine Avanti – 764 friendsDan Vega – 546 friendsOther Speakers, buzz campaign Advocates – 4,200+ friends
Total – 21,049+
Objective
instruct your army!
$$$
Objective
create “buzz worthiness” create “buzz-worthiness”
Objective
launch sweepstakes, contest!
Objective
launch sweepstakes, contest! launch sweepstakes, contest!
Objective
launch sweepstakes, contest!
Objective
other viral tools…
stats!
ROI?
Objective
numbers don’t lie…
Facebook0
50100150200250300350400450500
Registration page U
niqu
e Pa
ge V
iew
s
71%
results?
That’s me!
top 5 takeaways
1. research target audience (Facebook groups etc)
2. search for buzz campaign advocates3. create a reward system for advocates4. create sense of urgency, contest etc..5. Measure, Measure, Measure
advocacy = ROI
Talk+Trust=
Transaction
Thank you!
Social Media MarketingSEO & SEMMobile AdvertisingLocal Search
Thank you…