adviser and staff spring 2004 - jostens€¦ · yearbooks go hollywood in movie “13 going on...

spring2004

adviser&staff

A yearbook magazine provided compliments of your Jostens representativenumber53

Jostens produces yearbook appearing in popular spring movieJostens produces yearbook appearing in popular spring movie

Jostens produces Jostens produces yearbook yearbook appearing in appearing in

popular spring moviepopular spring movie



Jostens produces yearbook appearing in

popular spring movie

03-0553A&S#2 spring cover 4/30/04 11:40 AM

In-depth feature

8 a spring thing

Finally, your 2004 yearbook is done, or nearly completed.You’venow officially entered the yearbook “Twilight Zone,” that specialtime after the final yearbook deadline is completed and before the end of the school year. In this issue of Jostens Adviser & Staffmagazine, you’ll find a smattering of ideas outlining things to donow that you have more time to do them.The 2005 yearbookstarts here. Get exuberant and go for it! It’s a spring thing.

■ Planning a theme packet, page 10■ Effective brainstorming, page 14■ Readership surveys, page 15■ Multi-media coverage, page 16■ Content planning using the ladder, page 17■ Creating and using staff manuals, page 18■ Recruiting the yearbook team, page 19

FoldoutThey claim “you can’t judge a book by its cover,” but we all do! An unpopular cover often creates a negative first-impression thateven a great yearbook has difficulty overcoming. Our foldoutfeatures tips and trends for cover designs and showcases dozens of cool covers.

Departments

2 this & that

Check out the winners from the 2003 Jostens Photo Contest.The Grand Prize winner is Brian Gore from Newman Smith High School in Carrollton,TX.Yearbooks hit the silver screen in the new movie “13 Going On 30.” Kathy Craghead is honored as the National Yearbook Adviser of the Year by the Journalism Education Association.

20 click & save

Jostens YearTech® continues to set the standard for yearbookdesktop publishing. Check out the new additions to the YearTechtoolbar for InDesign®. Read about the new TeachTech tutorialCD for training your staff.

24 book marks

The Tiger’s Paw staff at Jones High School, Orlando, FL, uses “my space” boxes to expand coverage in its senior section.Using the theme,“Here,There & Everywhere,” this yearbookjournalistically reports the year while pleasing its student audience at the same time.

spring2004

spring2004

adviser&staff

A yearbook magazine provided compliments of your Jostens representativenumber53

Jostens produces yearbook appearing in popular spring movieJostens produces yearbook appearing in popular spring movie





Jostens produces yearbook appearing in

popular spring movie

Cover Photo:

Motion Picture © 2004 Revolution

Studios Distribution Company, LLC

© 2004 Columbia Pictures Industries,

Inc. All Rights Reserved.

Editor in Chief:

Gary Lundgren

Managing Editor:

Mary Saracino

Editorial Coordinator:

Stephanie Hemphill

Art Director:

Scott Kneeskern

Contributors:

Logan Aimone

Rick Brooks

John Cutsinger

Tina Klecka

John Mattingly

Janet McKinney

Ember Morales

Sarah Neblett

Laura Schaub

Shannon Williams

Colophon:

Jostens prints Adviser & Staffmagazine using state-of-the-art

digital prepress technology combinedwith computer-to-page imaging and a

Komori Super Perfector offset press.With digital accuracy, computerized

efficiency and superior colormanagement, Jostens Total Color

Management Solution hasrevolutionized the complete yearbookcolor printing process making all-coloryearbooks an affordable reality for an

increasing number of schools. Adviser & Staff pages were sent to

press as electronic files with allimages in place. The 32 inside pages

are printed on 70# matte paper stock.Color tints throughout the magazineare created by electronically mixing

the process colors.

Send correspondence and

subscription requests to:

email:

[email protected]

mail:

Adviser & Staff Magazine

ATTN: Gary Lundgren

Jostens

5501 American Blvd. West

Minneapolis, MN 55437-1040

©2004 Jostens, Inc. 03-0553.

All rights reserved. No. 3153

pg. 8

contents adviser & staff issue53

Welcome toJostens Adviser& Staff — the largest-circulationmagazine in theworld devotedentirely toproducing andmarketingyearbooks.Jostens is pleasedto provide thismagazine twice aschool year toevery high schoolyearbook staff inthe country aspart of itscommitment toeducation. We welcome your comments.

1spring2004 adviser & staff

Jostens Yearbook Avenue™ makes it all possible.

The yearbookrevolutionhas begun™

managing theyearbook on your schedule

Imagine...no more network hassles or additional expenses

Imagine...staying chaos-freeand completelyorganized

Imagine...

2

Winning photographscapture emotion in motion

udges carefully studied thousands of images submitted by high school,junior high and middle school photographers before selecting the

winners in the 2003 Jostens Photo Contest.In addition to national recognition, the Grand Prize winner received

$1,000 and the First Place winners each earned $500.Two respected photography professionals judged the 2003 Jostens

Photo Contest:■ Rol Mommer is a photographer and designer with Ontario, aphotography and design studio in the Minneapolis area.■ Mike Worswick is CEO of Wolfe’s Camera, Camcorders &Computers, an independent retail store in Topeka,KS.

Wolfe’s is a sponsor of the Jostens Photo Contest and offers anextensive selection of photofinishing services at www.wolfes.com.

J 2004 JostensPhoto ContestEntries must bepostmarked byMay 7, 2004. Rules and entryforms areavailable atwww.jostens.com or in the Fall 2003Adviser & Staff.

3

this&that

spring2004 adviser & staffspring2004 adviser & staff

2003 Grand Prize“Senior Skate”Brian Gore

Newman Smith High SchoolCarrollton, TX

Student Life■ 1st: “Volley Victory” Jason Kindig

Duncanville High SchoolDuncanville, TX

■ 2nd: “Chaps” David Springer

Westlake High SchoolAustin, TX

■ 3rd: “Bubbles at the Ball”Ashley Brown

Wenatchee High SchoolWenatchee, WA

■ 4th: “Yea for Cheerleaders”Roy Mata


■ 5th: “Astounded” Matt Sanders


1

Academics■ 1st: “In The Spotlight”Roy Mata


■ 2nd: “Check This Out!”Jennifer Mills

Piper High SchoolKansas City, KS

■ 3rd: “Mr. Gore”Maggie Thompson

Cambridge/SouthDorchester High SchoolCambridge, MD

■ 4th: “Greater Knowledge”Jenny Marshall

Minnetonka High SchoolMinnetonka, MN

■ 5th: “Finger Lickin’ Good”Jennifer Hill

Bryant High SchoolBryant, AR

2 3 4 5

2 3

4 5

1

Jason Kindig (2 photos)Duncanville High SchoolDuncanville, TX

Roy Mata (2 photos)Westlake High SchoolAustin, TX

Karis Townsend

Hawkins High SchoolHawkins, TX

Maxim Mironov (3 photos)Westlake High SchoolAustin, TX

Deborah Jan-Marie Mitchell

Borden Junior/Senior High SchoolBorden, IN

Crishuna Scott

Mills University StudiesHigh SchoolLittle Rock, AR

Honorable Mention

Rachel Marshall

Piper High SchoolKansas City, KS

Janelle Fabian

Souderton Area High SchoolSouderton, PA

Heather White

Hawkins High SchoolHawkins, TX

Abel Licon

Riverside High SchoolEl Paso, TX

Roy Mata


Honorable Mention

Cesar Estrada

Downey High SchoolDowney, CA

Hamilton Hedrick

Pleasant Grove High SchoolTexarkana, TX

Christina Craig

Birmingham High SchoolVan Nuys, CA

Mandy Burns

Snyder High SchoolSnyder, TX

Annabelle Ombac

Lafayette High SchoolWilliamsburg, VA

All Honorable Mention photos are displayed at www.jostens.com and in the Gotcha Covered Look Book.

All Honorable Mention photos are displayed atwww.jostens.com and in the Gotcha Covered Look Book.

Sports: Off Field■ 1st: “Rallying the Team” Angela Cox

Woodmont High SchoolPiedmont, SC

■ 2nd: “Someday” David Springer


■ 3rd: “Mr. Big Stuff” Josh Spann


■ 4th: “On Three” Jason Kindig


■ 5th: “Well…” Jason Kindig


Sports: Athletesin Action■ 1st: “Good Sports” Roy Mata


■ 2nd: “Joy of Swim”Desiree Caplas

El Camino High SchoolOceanside, CA

■ 3rd: “Football is Cool”Roy Mata


■ 4th: “Up and Over”Jason Kindig


■ 5th: “Carbon Copy That”Zach Uhlmann

Boise High SchoolBoise, ID

4 5

this&that


Jr. High■ 1st: “Focus From the Start” Hillary Kunz

Hill Country Middle SchoolAustin, TX

■ 2nd: “Ready, Set, Go” Jena Watson

Andover Middle SchoolAndover, KS

■ 3rd: “Go With the Play”Alexis Harward

American Fork Jr. High SchoolAmerican Fork, UT

■ 4th: “Arch, Trevor, Arch” Brent Mortensen

American Fork Jr. High SchoolAmerican Fork, UT

■ 5th: “Gerard’s Chemistryin Action” Jenna Fie

Murray Middle SchoolRidgecrest, CA

Open■ 1st: “America in High School”Jill Perfetti

Indiana Area Sr. High SchoolIndiana, PA

■ 2nd: “Emo-jo-tion”Robin Aoki


■ 3rd: “Red Hot”Dana Kramer

Laguna Hills High SchoolLaguna Hills, CA

■ 4th: “Lollipop”Brian Gamm

Shaker Heights High SchoolShaker Heights, OH

■ 5th: “Anatomy of a JazzBand”David Lever

St. Joseph Collegiate InstituteBuffalo, NY1

2 3

4 5

1

2

3 4

5

1

2 3 4 5

1

2 3 4 5

Kyle Rivas

Kearney High SchoolKearney, MO

Gabby Salazar

Southeast Guilford High SchoolPleasant Garden, NC

Chris Hanewinckel


Honorable Mention

Rebecca Lozano

Parkway North High SchoolSt. Louis, MO

David Springer (2 photos)Westlake High SchoolAustin, TX

Steve Rosa


Jason Kindig (2 photos)Duncanville High SchoolDuncanville, TX

Josh Baker

Holgate High SchoolHolgate, OH

Chris Hanewinckel


Candis Massingill

Midway High SchoolHewitt, TX

Shelly Roberts

Apollo High SchoolOwensboro, KY

Abel Licon

Riverside High SchoolEl Paso, TX

Jennifer Hill


Jonathan Tauber

St. Thomas High SchoolHouston, TX

Adam Hogg


Honorable Mention

Lauren Apple

Wilson Area School DistrictEaston, PA

Ning Tong

Fayetteville High SchoolFayetteville, AR

Susan Estrada

John BurroughsHigh SchoolBurbank, CA

Kyle Wiebalk

Sonoma ValleyHigh SchoolSonoma, CA

Alicia Barry

Colfax High SchoolColfax, CA

Jenalyn Ingersoll

South Aiken High SchoolAiken, SC

Honorable Mention

Jason Kindig


Caron Einkauf

Clear CreekHigh SchoolLeague City, TX

Jason Dwyer

Oakland High SchoolMurfreesboro, TN

Brian Gamm

Shaker HeightsHigh SchoolShaker Heights, OH

Miguel Trejo

Modesto High SchoolModesto, CA

Caitlyn Warren

Johnston Christian AcademySmithfield, NC

Alexis Harward

American Fork Junior High SchoolAmerican Fork, UT

Jeff Pence


Jena Watson (3 photos)Andover Middle SchoolAndover, KS

Hillary Kunz

Hill Country Middle SchoolAustin, TX

Jessica Maddox

Northland ChristianHouston, TX

Dallin Humphrey


Ryan Mehus

Spring Grove SchoolsSpring Grove, MN

Honorable Mention

All Honorable Mention photos are displayed at www.jostens.com and in the Gotcha Covered Look Book.

JEA honors Craghead

as National Yearbook

Adviser of the Year

A nationally-recognized publicationsadviser and writing instructor wasrecently honored as the 2003 NationalYearbook Adviser of the Year by theJournalism Education Association atits convention in San Diego.

Kathy Craghead,yearbook adviser fornearly 30 years atMexico High School,Mexico, MO, washonored as adistinguished adviserin last year’s contest.Craghead is a former MissouriJournalism Teacher of the Year and is arecipient of the National ScholasticPress Association’s Pioneer Award.

In addition to Craghead, fourdistinguished advisers and twospecial recognition advisers werenamed. Distinguished advisers are:

■ Mark Child, California■ Sandra Jacoby, Wisconsin■ Sandra Strall, Michigan■ Cindy Todd, Texas

Special recognition advisers are:■ Lisa Morris, Indiana■ Margie Watters, Oklahoma

The adviser of the year competition issponsored by the nation’s yearbookcompanies including Jostens. Tonominate yourself or your adviser, visitthe JEA web site: www.jea.org.Deadline is Oct. 30, 2004.

6 7

this&that


Yearbooks go Hollywoodin movie “13 Going On 30”

ostens’ yearbooks hit the silver screen on April 23 in the new teenromantic comedy,“13 Going On 30.”The film, rated PG-13, stars Jennifer Garner, of the popular television

show “Alias.” Mark Ruffalo, Kathy Baker, Judy Greer,Andy Serkis andSamuel Ball round out the cast.

Part fantasy, part romance, the movie, directed by Gary Winick andproduced by Revolution Studios, is a “delightful, be-careful-what-you-wish-for-comedy.”

The plot centers around a teen girl named Jenna Rink, played byGarner, who dreams of being pretty and popular. On the eve of her13th birthday, Jenna wishes for a new life. Much to her surprise, herwish is granted.Thirteen-year-old Jenna is miraculously transported 17years into the future and finds herself trapped inside her 30-year-oldbody.

To help fill in her 17-year memory-gap, Jenna pages through heryearbook and reflects back fondly on her life. Along the way sherediscovers things about her past.

Revolution Studios contacted Jostens to produce the yearbookfeatured in the film.

“13 Going On 30” is distributed by Sony Pictures. For morein for mat ion about the f i lm or to see a prev iew, v i s i thttp://www.sonypictures.com/movies/13goingon30.

J Jostens producesyearbook for newromantic comedystarring JenniferGarner appearing intheaters on April 23.

Jostens publishes popular “Radical Write” textbook

n the past decade, countless high school publication students havelearned the art of journalistic writing from The Radical Write, the

popular textbook written by Bobby Hawthorne.By popular demand, a second edition of The RadicalWrite was recently released. Hawthorne teamed withJostens to publish a new edition with updated textand a fresh,new design.

The hardbound, 216-page text covers writing forall student publications and features an extensivechapter devoted exclusively to yearbook writing.

Hawthorne uses writing samples throughout The Radical Write,allowing students to learn by reading the work of others. Sidebar quick-tips appear in narrow columns on the edges of each page.

And, anecdotes from Hawthorne add personality.The Radical Write features 16 chapters, highlights include:

■ Find a Reader■ Focus on Reporting■ Tell Readers a Good Story■ Find an Angle■ Talk to the Right People■ Organize Your Facts■ Look Beyond the Facts■ Make Your Story Flow■ Make It Error-Free■ Put It in the Yearbook■ Put Your Heart Into It

The Radical Write is available for immediate shipment from Jostens andsells for $22 per copy. Schools producing yearbooks with Jostens havethe option of adding the textbook purchase to the yearbook invoice orrequesting it to be billed separately. Orders are welcome fromnewspaper advisers and yearbook advisers not currently working withJostens.Purchase orders are accepted.

To order, call Jostens Marketing Services at 1.800.972.5628.Ask foritem number 2000.

By popular demand,a newly-updated andredesigned edition of

Bobby Hawthorne’sbest-selling

journalistic writingtextbook is now

available.

Bobby Hawthorne

Kathy Craghead

I

8 9spring2004 adviser & staffspring2004 adviser & staff

aspringthing

Finally, your 2004 yearbook is done, or nearlycompleted, and you actually have a nanosecond to breathe.

You’ve now officially entered the yearbook “TwilightZone,” that special time after the final yearbook deadline iscompleted and before the end of the school year.

You don’t have to be a “yearbook overachiever” to makethe best use of the few weeks ahead.

In this issue of Jostens Adviser & Staff magazine, you’llfind pages of ideas outlining things to do, now that you havemore time to do them.

The book starts here. Get exuberant and go for it! It’s a spring thing.

For newly appointed 2005 yearbook staffs, it’s time to

spring into action. Spring marks a new beginning

and brings the fun part of yearbooking —

dreaming, brainstorming and planning. Get into it.


Create your own yearbook theme dream team. Ignite waningstaff energy by launching a theme development project this spring.You’ll be ahead of the curve for your 2005 yearbook and you’ll beable to spend time at a summer workshop refining and polishing,rather than starting at square one.

According to Ember Morales, yearbook adviser at Glen A.

Wilson High School, Hacienda Heights, CA, assigning a themedevelopment project in the spring allows the staff to become“familiar with the creative process involved in designing the book —conceptually and physically.”

There are two benefits to this approach, Morales says: “Theproject allows the staff to have a say in the theme development and itgives them additional experience. And the yearbook benefits, too.When the theme idea is selected in the spring, it gives the editorialstaff the whole summer, including camp, to refine the idea.”

Morales treats this theme project like a regular yearbookdeadline. Students receive credit and a grade.

“It’s important that students value the project,” she says. “Theyneed the motivation of a grade to take the project seriously and givetheir best effort.”

Some advisers divide students into theme teams. Others preferthe individual approach. Still others channel “whole-class”brainpower in a single, unified effort. Morales has employed all threemethods.The technique she utilizes depends on what other activitiesher staff is engaged in after all their yearbook pages have been sent tothe printing plant.

Whether an individual or team approach is used, each projectshould include a “theme packet” with a cover, endsheet, title page,opening, divider, closing and parting page design.Ask students to listspecific facts for copy and photo ideas as well.

With a special theme project, tulips aren’t the only thing that canblossom in the spring.

aspringthing

A theme suits the

yearbook to a “T”Before brainstorming for the

perfect theme, take a minute to

consider details that make your

school unique. These “three Ts”might inspire your theme.

■ Tradition: School name,

location, mascot, school colors

■ Trends: School, community,

enrollment, renovations, policy

changes, defining events

■ Time: Year, anniversary,

chronological, schedules, seasons

For thousands of theme slogans

to jumpstart your creativity, visit

www.jostens.com

Launch planning process

with theme “dream teams”

■ Opening

■ Folio Tab

Theme: Undefined

A case studyTheme planning for the 2003

Prowler at Glen A. Wilson High

School was underway several

weeks before the completed 2002

yearbook arrived on the campus

in Hacienda Heights, CA.

■ Statement: Undefined

■ Verbal unifiers: Definitions are

used to present the students and

the year. The first opening spread

defines “school” and the second

spread defines “students.”Dictionary-style definitions are

used; however, the school and

students are best defined by the

theme copy and direct quotes.

Dividers feature interesting

words.

■ Visual unifiers: The cover

introduces cool tools that are

repeated inside the yearbook,

including outline font, a

definition, a horizontal photo

strip, silver ink and a vellum dust

jacket. Individualized folios

incorporate the horizontal photo

strip and feature mini photos

used on the page.

12 spring2004 adviser & staff

aspringthing

A way with words: verbal cool tools

Specific, relevant andcontemporary word choice willbrand your theme with creativity.Consider these verbal cool toolswhen reporting your theme.

■ Statement: From a single word to a catch phrase, a themestatement doubles as the title of the yearbook for the year. ■ Spin-off phrases: Creativewords serve as section mini-themes or titles for sidebars.■ Headlines/Stories/Captions:Creative format, placement andwriting styles used to report thestory of the year.

Lookin’ good with visual cool tools

To achieve a unified look, usethe following visual cool tools aspart of your theme presentation.

■ Photography: Photos reinforcethe theme in a very real way.Consistent photo placement orarrangements add unity.Techniques such as cut-outbackgrounds, duotones and other Photoshop tricks maycreate excitement. Color addsimpact and realism.■ Typography: Unique fonts,styles, sizes, alignment andspacing set the themepresentation apart.■ Graphics: Lines, colors, tints,shapes, textures and white spaceare options to be incorporatedselectively into the design of the theme package.

■ Divider

Detailed designA carefully prepared theme

portfolio [left] resulted in ameticulously designed finalproduct [above]. Using mini-planner layout sheets, the staffsketched each spread of thetheme packet and wrote detailedspecs for the typography andgraphics. A paste-up was alsoprepared with images frommagazines. Finally, the finaldesign was created on thecomputer.

TREND: From clothes to autos,pop culture inspires trendy palettesCheck out the popular colors on the racks at the GAP,Abercrombie,American Eagle, Old Navy and BananaRepublic.Trendy colors favored by professional designers:gray [Pantone 429], wet sand [Pantone 435], eucalyptus[Pantone 5625], wild berry [Pantone 682], dusk [Pantone644], key lime [Pantone 368], lemon aid [Pantone 1225]and tangelo [Pantone 144]. Metallic inks are hot and resultin dynamic cover designs. Contemporary options include:champagne [Pantone 8003], blue [Pantone 8201] and green[Pantone 8301].Also, take a look at the Jostens Color Guidein your Jostens Yearbook Kit for 10 trendy process colorlibraries.

TIP: Consider reader reaction beforecontinuing or breaking traditionsWith a wide variety of available materials and applicationsavailable, your cover never needs to look the same fromyear to year — unless that’s your tradition. Be sensitive toschool traditions.While daring staffs break out of the moldof tradition, consider the risks and the rewards carefully.

TIP: Take advantage of Jostensresources for creative cover designsJostens provides a full-range of cover options, includingdozens of standard designs ready to go onto your yearbook.The Covers Book in the Create It! Kit in the JostensYearbook Kit is a colorful catalog of cover options. JostensCreative Resources employs a design staff in each plant,offering a variety of options to help develop, enhance or create your designs. Designers are often available atworkshops to meet one-on-one with your staff.Work withyour Jostens yearbook representative to take full-advantageof the assistance available.

TREND: Craftline covers don’t have to look like your father’s yearbookCraftline covers use leather-like materials and fully-modeled dies to create a yearbook steeped in tradition. Options include embossing, graining,foil-stamping, silk-screening, metalay and overtone rub.By using trendy colors, photographic tip-ons or evenquarterbinding with a shinny litho quarter-panel, the old-school look of the Craftline cover takes on acontemporary edge.

TREND: Personalization and Iconsbrand covers with prideAllow your students to put their own, unique finishingstamp the cover design by offering Personalization andIcons. Two lines of text and four icons can be added toeach cover. Consult your Jostens yearbook representativefor details.

7.

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10.

6.10TIP: Open your eyes to discover a wealth of free design ideasWhere do great ideas come from? Everywhere! Hit the mall.Go to the bookstore. Look at the magazine racks. Browsethrough merchandise you normally wouldn’t buy. Examinegreeting cards, notebooks, photo albums, CD cases and menus.Remember — only specifics are copyrighted. Ideas are free!

TIP: Focusing on the theme allowsthe cover to connect with the insideFor a dynamic design, look to your theme, and don’t be afraidif it sounds like a cliché — as long as you make it focused andrelevant to your target audience.The concept for the covershould coordinate with the inside. Strive for a visual/verbalconnection, not just a phrase stuck on the cover.

TREND: Don’t underestimate the design potential of a litho coverSince a litho cover is printed, designs might incorporateanything from photography to artwork. Litho covers might be high gloss, matte or a combination of the two.A Litho/ Tru-life Combo adds the option of graining,embossing, silk-screening or foil-stamping. Matte laminationwith grain with a spot UV application, to add shine in areas of the design without grain, is a stunning look that pushes the creative boundaries of a litho cover.

TIP: The best lookin’ book on the shelf has a creative spine designConsider what the yearbook looks like on the shelf whendesigning the spine. Coordinate the fonts, graphics and colors used on the spine with the design of the front cover.Reference information on the spine includes: school name,yearbook title, year and volume number. City, state and a theme statement are also spine options. Of course, the title and the year also go on the front cover.

TREND: “Wrap” up the design by using the back cover as wellThere are two lids to every cover — the front lid and the back lid. Litho designs sometimes “wrap” from the front lidacross the spine and onto the back lid. Depending on thetheme concept, the design on the back might continue or even contradict the design started on the front.

2.

3.

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5.

TIPS & TRENDS

1.

They claim “you can’t judge a book

by its cover,” but we all do! An

unpopular cover often creates a

negative first-impression that even

a great yearbook has difficulty

overcoming. RICK BROOKS, Jostens

Creative Accounts Design Manager,

offers cover TIPS and TRENDS.

Crown Jewel, Lake Wales High School,Lake Wales, FL[Litho/Tru-life, graining, quarterbinding,gloss lamination]

Legacy, Lovejoy High School, Lovejoy, GA[Litho/Tru-life Combo with graining,matte lamination, die-cut]

Regal Red, Maize High School, Maize, KS [Litho/Tru-life Combo with embossing toregister, silk-screening, gloss lamination]

More Than Just a Memory, Canis LupusSierra High School, Manteca, CA[Craftline with embossing, facet foildebossing, foil-stamping, silk-screening,graining, quarterbinding]

The Owl, Westminster High School,Westminster, MD[Litho/Tru-life Combo with graining,matte lamination, die-cut]

Cornellian, Cornell University, Ithaca, NY [Litho/Tru-life Combo with embossing toregister, silk-screening, graining, mattelamination]

The Collegian, Northwest PennsylvaniaCollegiate Academy, Erie, PA[Craftline with embossing, silk-screening,quarterbinding with Velvettouch material]

Icon, Rancho Cotate High School,Rohnert Park, CA[Litho/Tru-life Combo with glosslamination, die-cut]

Excalibur, Hillcrest High School, Idaho Falls, ID[Litho/Tru-life Combo with embossing,gloss lamination]

Conavite, James B. Conant High School, Hoffman States, IL[Craftline with embossing, silk-screening,tip-on]

Lair, Zebulon B. Vance High School, Charlotte, NC[Craftline with embossing, graining, tip-on, padding]

Wildcat, Bethel High School, Bethel, CT[Craftline with embossing, foil-stamping,silk-screening]

Vespira, J. Sterling Morton West HighSchool, Berwyn, IL[Craftline with embossing, foil-stamping, silk-screening, graining]

Green and White, Easley High School,Easley, SC[Craftline with embossing to register, silk-screening, graining used to simulatequarterbinding]

Fox Trails, Fox Lane High School,Bedford, NY[Craftline with embossing, debossing,silk-screening, graining]

El Caballero, St. Mary’s High School,Phoenix, AZ[Craftline with embossing, foil-stamping,tip-on]

Scope, University of PennsylvaniaSchool of Medicine, Philadelphia, PA[Craftline with embossing, foil-stamping,graining]

Declaration, Sandy Creek High School,Tyrone, GA [Craftline with embossing to register, foil-stamping, silk-screening, graining]

Prospective, Niagara Falls High School, Niagara Falls, NY[Craftline with embossing, metalay,silk-screening, graining, overtone rub]

The Legacy, Mashpee High School,Mashpee, MA[Craftline with embossing, metalay, foil-stamping, silk-screening, graining,overtone rub]

Overtour, John Overton High School,Nashville, TN[Craftline with embossing, graining,overtone rub]

The Dome, Pittsfield High School,Pittsfield, MA[Craftline with embossing, metalay, foil-stamping, graining, overtone rub]

Brown and White, Brunswick School,Greenwich, CT[Craftline with embossing, metalay, foil-stamping, graining, overtone rub]

Estuary, Ocean View High School,Huntington Beach, CA[Craftline with embossing, foil-stamping,silk-screening]

The Prowl, Coronado High School,Henderson, NV[Craftline with embossing, metalay,graining]

Cavalier, Scranton Preparatory School,Scranton, PA[Craftline with embossing, metalay, foil-stamping, graining used to simulatequarterbinding]

Highlander, The Woodlands HighSchool/McCullough Campus, TheWoodlands, TX [Craftline with embossing, silk-screening, die-cut]

Bronco, Denton High School, Denton, TX[Litho/Tru-life with gloss lamination]

Windigo, Edina High School, Edina, MN[Litho/Tru-life with gloss lamination]

Review, Santa Maria High School,Santa Maria, CA[Litho/Tru-life Combo with embossing,graining used to simulatequarterbinding, matte lamination]

Exodus, Farmington High School,Farmington, CT[Litho/Tru-life Combo with graining, spotUV application, matte lamination]

Mast, Dana Hills High School, Dana Point, CA[Litho/Tru-life with matte lamination]

Dorian, Glenbard South High School,Glen Ellyn, IL[Litho/Tru-life Combo with embossing,graining, gloss lamination]

Fore & Aft, Kent Island High School,Stevensville, MD[Litho/Tru-life Combo with foil-stamping,gloss lamination]

Sakamow, Riverside High School,Greer, SC[Litho/Tru-life Combo with embossing,foil-stamping, graining, mattelamination]

Cub Yearbook, Humboldt High School,Humboldt, KS[Litho/Tru-life with gloss lamination]

13spring2004 adviser & staff

Theme packets promotevisual, verbal unity■ Cover: The theme is introducedon the cover with visual and verbalcool tools. The cover might alsotease the theme with the conceptrevealed inside the book. ■ Endsheets:. A favorite location forsigning, the front endsheet oftenincludes a contents listing andtheme introduction. A staff listing,colophon and theme conclusionoften appear on the back endsheet. ■ Title page: Referenceinformation appears on page 1:

• yearbook title/year/volume number• school name/street address• phone/email/website• student enrollment/size classification

■ Opening: Begins with the titlepage and features one or morespreads that introduce, explain andvalidate the theme concept. ■ Closing: The final pages whichwrap up the theme presentationand feature one or more spreadsplus the parting page.■ Dividers: Introduce each sectionand feature visual and verbal cooltools linking the content of sectionto the theme. ■ Navigational tools: Referenceitems are intended to guidereaders, but they serve double-dutyby also reinforcing the theme. Thedesign of the index, especially thedivider letters, might unify andexpand theme-related coverage.Folios can establish unity for eachindividual section as well as theyearbook as a whole. The contentlisting and colophon might alsocoordinate with the theme.

■ Front Endsheet/Contents

■ Index


Brainstorm n 1: a sudden bright idea; an inspiration.

Brainstorming n 1: a group problem-solving technique thatinvolves the spontaneous contribution of ideas from all groupmembers.

Creativity is a lot like weather — there’s nothing like a good storm to generate electricity.

Innovation emerges from the sparks and thunder of ideaexchange. Brainstorm participants — advisers,

editors, writers, photographers, designers — are thelightning bolts that initiate the process, raining down

theme ideas, story topics and angles, captions, headlineconcepts and graphic design strategies.

When you team up to problem-solve, you invitefresh, new approaches.And that, in a nutshell, is the pointof brainstorming.

Criticism and judgment put a damper oncreativity. Encourage par ticipants to sharewhatever comes to mind.What may at first seem

“crazy” or impractical could easi ly tr iggersomething original, inventive and useful.

Aim for quantity.The more ideas, the better.Youcan combine, adapt, modify and improve on

suggested ideas later.Set a time limit for your brainstorming

session. Typically 20 to 25 minutes issufficient.

Brainstorming is a dialogue between equalparticipants. Collaboration is key: Photographers are as important aswriters, who are as important as editors.

Keeping that advice in mind, be sure to:■ Invite participants to sit in a circle.■ State the goal for the session.■ Stay focused on the goal.■ Ask that no one criticize or evaluate the ideas.■ Get everyone to contribute, even the quietest members.■ Welcome creativity.■ Watch that no train of thought is followed for too long.■ Appoint someone to jot down the ideas.■ Relax and have fun.

aspringthing

Spring forecast:

Chance of brainstorms

A brainstorm

lets creativity reignSpark your next big idea with

these brainstorming techniques.

■ Go to the mall: Take a field trip

to a local mall and “store” up

ideas; jot them down in an idea

journal and use them as starting

points in your next

brainstorming session.

■ In a flash: Hold a “flash

brainstorming” session. Divide

the class into small groups.

Spend 10 minutes generating

ideas and share the ideas

from the small groups

with the large group.

■ Tossing out ideas: Toss a

small, soft ball from

person to person. The

person catching the

ball offers an idea,

then tosses the ball

to someone else,

who comes up with

another idea, and on

and on.

Visit the Web

for resourcesCheck out the following

sites on the Web for more

information about

brainstorming

and creative

thinking.

■ Mind Tools:

This site features

information on

brainstorming and a host of other

information. Visit

www.mindtools.com to discover

techniques that improve creativity,

assist problem solving and

organize time/deadlines.

■ Brainstorming: Check out this

on-line source of free training and

software downloads for all aspect

of brainstorming, creative and

lateral thinking:

www.brainstorming.co.uk

It’s a simple concept.To discover what your readers want, youhave to ask.

Prepare a reader survey to distribute with your 2004 yearbook.The results will help guide decisions as you begin planning your2005 volume.

Survey buyers right after they’ve had a chance to look throughtheir new yearbooks, while the excitement runs high.

Sarah Neblett, yearbook adviser at Danville Community

High School, Danville, IN, is a firm believer in this helpful tool.“Students are creating a product that should change based on

reader wants and needs,” she says.“Asking for reader input shows ourdedication to readers, which is why those readers keep buying a bookyear after year.”

Neblett notes that surveys help a staff identify coverage areas thatare underrepresented in the yearbook, enabling editors to find outwhat worked and what didn’t.

“Sometimes we miss the importance of an activity that studentsexpect to get a lot of coverage,” Neblett explains.“We try to ask theflip side, too:What got over-covered? A few years ago, asking thisquestion helped us realize that football wasn’t as important to readersas we had assumed.We made necessary changes to our ladder andcoverage plan. Now football gets basically the same coverage as ourother sports.”

When you’re crafting a reader survey for your yearbook, Neblettrecommends including these questions:

■ Who paid for your yearbook [self, parents, other]?■ Was your name spelled correctly?■ How many times were you covered? ■ Were you covered in the way you had hoped?■ What aspects of this book did you like best?■ What aspects of this book did you like least?■ What color(s) would you like next year's cover to be?■ What would you like to see more of?

Ask your readers for

yearbook feedback

Get into it at a

yearbook workshopGet into it! Planning your

theme, designing your cover,

completing your ladder,

organizing your staff, establishing

your budget and setting your

goals — it all begins at a yearbook

workshop.

“I wouldn't do a yearbook

without going to a summer

workshop,” says Alan Ball,

yearbook adviser at Willmar

Senior High School, Willmar, MN.

“The staff members I take to

camp become my core crew for

the next year,” Ball says. “We get

to know each other out of the

school environment, which pays

dividends during the school year.”Preemptive planning is one of

the key benefits of attending a

summer workshop. So is

teambuilding.

“There was no way we would

have been ready to cover the year

when school started without the

jumpstart we had at camp,” Ball

says.

Fun, exciting and informative

workshops are sponsored by

Jostens yearbook representatives

across the country. Find one near

you at www.jostens.com.

Look Book is a gallery

of cool yearbook ideasAs planning and brainstorming

kicks-off for your 2005 yearbook,

don’t forget to check out the

Gotcha Covered Look Book.

This colorful and visual 176-

page book is a gallery of themes,

covers, endsheets and designs.

The Look Book also showcases

the winning images from the

2003 Jostens Photo Contest and

provides an up-close look at 46

yearbooks recognized as national

journalism winners by the

Columbia Scholastic Press

Association and the National

Scholastic Press Association.

All high school yearbook staffs

working with Jostens in 2004

received a complementary Look

Book in the mail. To order extra

copies at $10 each, call Jostens

Marketing Services at

1.800.972.5628. Ask for item

#2035.

If your school’s yearbook isn’t

currently produced by Jostens,

call your local Jostens

representative to receive a copy

of the Look Book.

Like the print yearbook, real-time planning rules the virtual worldof multimedia yearbook supplements.

“Organization is critical for a successful product,” says Janet

McKinney, adviser at Ben Davis High School, Indianapolis, IN.“Just as the printed yearbook has a ladder, so should the CD-ROMyearbook.”

McKinney has a separate CD-ROM staff of five students whooversee the virtual project and are responsible for gathering andediting the content of the supplement.

Before you grab your videocam, it's best to determine how CDsupplement coverage will differ from that in the print yearbook.

Will your CD be a basic supplement, featuring good photos thatdidn't make the print yearbook? An extravaganza production with allthe audio-visual bells and whistles? Or something in between?

Establishing your CD’s scope and intent, up front, sets the pace forcoverage planning and follow-through.

To keep everyone on track, all of McKinney’s yearbook planningsessions involve both the print staff and the CD-ROM staff. “Manytimes we plan something for the printed book and emphasize that wemust get video[for the CD],” she says.

McKinney and her staff regard both the print yearbook and theCD-ROM as a “total package.” She believes the CD shouldcomplement the print yearbook but include “live reporting, videocoverage for each section and the ‘must get’ photos.”

“When readers view the CD, they should see different coverage thatprovides vibrant flashback moments of people and events,” McKinneysays.“We always include the school song from a game or pep session.”

Flexibility and an open mind are key to capturing great CDcoverage.

“Whenever something newsworthy breaks in the school, my CD-ROM staff members are there to cover it live,” McKinney says.“We may or may not have room for everything in the yearbook, butwe notify our readers [about the multimedia coverage] through theCD-ROM listing in the index.”

With the right mix of real-time planning and virtual adaptability,your staff is sure to enjoy a positive multimedia experience.

For more information on how to create and produce a multimediayearbook supplement, check the Jostens booklet, Verbal Visual Virtual:A real-time guide for the multimedia student journalist.

aspringthing

Virtual CD-ROM planning

starts in real time

More then just a poster to decoratethe wall, the ladder diagram is a page-by-page content planner and deadline tracker.It’s an essential tool for the organizedcompletion of any yearbook, and ideally itshould be completed before school starts.

The ladder is built with facing pagescalled spreads.The ladder also groups thespreads into 16-page printing signatures, andwithin those signatures indicates 8-pagemultiples, an important guide for staffs placingcolor within the book.

Begin planning the ladder by establishing the sectionsthat will be included in your yearbook. Popular yearbooksections include:

■ student life■ academics■ sports■ organizations■ people■ advertising■ index

With the sections established, determine the order in which thesections will appear in the book. Based on content, allocate thespecific number of pages each section will receive.

As a staff, brainstorm all the possible topics that you might wantto include in each section.When the list is drafted, mark the topicsthat must be included in the yearbook.Then, indicate the featuretopics that can be included as space allows.

From your list of essential and optional feature topics, assign eachan appropriate amount of space, [content module, page, spread, multi-spread presentation], striving to be as fair and balanced as possible.

Fair and balanced coverage requires that the pages of theyearbook offer something for everyone. Content should be arelevant, complete and interesting reflection of the year. Allpopulation groups within the school should be included.

After brainstorming, planning and organizing the ladder, the staffwill be organized and ready to begin photographing, writing anddesigning the pages.

The ladder is a planner,

not just a wall poster


Avoiding a spring

“no coverage zone”Yearbook crunch time is over,

but there’s still a lot of great

school stuff to cover.

Spring dances. Spring sports.

Senior Skip Day. Graduation.

Summer. Next fall’s first day

of school.

If you produce a spring-

delivery yearbook, now’s the

time to develop a plan for

covering spring and summer

school life. Also, don’t forget to

have your coverage assignments

in place for summer and the first

days of school.

Consider creating a

multimedia CD-ROM

supplement as a companion to

the print book. Or, design a print

supplement and sell it at

distribution time.

Yet another approach is to

begin coverage in your 2005

yearbook from the day the 2004

volume is finished.

The possibilities are endlessly

fun, just don’t allow important

spring and summer events to

fall into a “no coverage zone.”

From modules

to multi-spreadsWhen allocating space on the

ladder, there are several options:

■ Content module: A portion of a

page or a spread, often displayed

with other content modules

presenting different perspectives

on the same topic.

■ Page: A single page of content

with the opposite page featuring

a different, but often related topic.

■ Spread: The most common

allocation of space, two facing

pages presenting several content

modules, each with a different

angle on the topic.

■ Multi-spread presentation:

When an important topic receives

two or more spreads, allowing for

in-depth coverage.

Online ladder

simplifies planningPlanning and managing your

yearbook ladder is a breeze using

the exclusive planning ladder on

Jostens Yearbook Avenue.™

While gathered under a shade

tree at a summer workshop, your

staff might use the ladder poster

provided in the Plan It! Kit for

reference.

However with the exclusive

ladder on Jostens Yearbook

Avenue,™ you’ll be able to quickly

and easily:

■ Define sections, label page

content, assign staff members and

indicate deadlines.

■ Specify process color and

black/white.

■ Select page templates and track

staff progress.

Say goodbye to hours of

writing, erasing, highlighting

and cramming critical yearbook

information into tiny boxes on

a poster.

The yearbook revolution has

begun.™

Clip and paste designs

into an idea notebook Transform that stack of

magazines into a handy graphics

notebook.

Clip ideas with teen appeal

then organize them into

categories like typography,

headlines, color use, content

packaging, photo display,

coverage ideas and more.

Next time you’re looking to

ignite your yearbook staff’s

creative fire, open the notebook

and spark their imaginations.

Don’t forget to take your graphics

notebook with you to a summer

workshop — the ideas will come

in handy.


Manual or automatic? A staff manual puts your students in thedriver’s seat by providing a helpful tool to guide students through theins and outs of producing a yearbook.

John Mattingly, yearbook adviser at Middleton High

School, Middleton, MD, strongly recommends that advisers and staffsmake use of this valuable resource.“In the chaotic world of yearbook,a staff manual saves time and effort.”

When Mattingly started advising, the yearbook staff didn’t use astaff manual, but at a leadership conference, he learned how usefulsuch a booklet could be to both the adviser and the yearbook staff.He brought a sample manual home from the conference and adaptedit to meet his staff ’s specific needs. He’s been a proponent of staffmanuals ever since.

“It has proven to be an invaluable resource at all times, frominception to completion of almost any task,” Mattingly says.

To be most beneficial, a staff manual supplies answers to any andall questions a student might potentially ask. Be sure it covers thebasics and offers how-tos for writing, photography and design.Include calendars for completing tasks, staff job descriptions, deadlinereminders, editor ial policies, information on legal issues andpublication procedures together with a journalistic style guide. Somemanuals also include a letter from the adviser, one from the editorsand the yearbook program’s mission statement.

To keep his staff manual current, Mattingly updates it in thespring after the completion of the final set of yearbook proofs.Mattingly includes recent changes in national judging criteria,journalistic and design trends, and tips on better or easier ways ofcompleting important tasks.While he sees revising the manual as partof his responsibilities as an adviser, he’s open to staff members’suggestions when they think a handout, worksheet, policy oranything else needs to be amended, updated or added.

One of the less obvious benefits of a staff manual is theautonomy it affords students.

“I firmly believe in yearbook as a student-run publication,”Mattingly explains. “Staff members should be as self-reliant aspossible. A staff manual gives students the opportunity to take theinitiative to find the answers they’re looking for. It gives them moreconfidence and helps them work more independently.”

It’s almost automatic, with a manual.

aspringthing

Staff manuals foster

autonomous leadership

Dedicated and talented yearbook staff members make a realdifference to every adviser.

Accept applications for next year’s yearbook staff in the spring.Interview applicants. Check references. Select new members.

Good help is hard to find, unless you do your homework up-front.

Logan Aimone, yearbook adviser at Wenatchee High

School,Wenatchee,WA, recruits yearbook staff members from thepool of students enrolled in his beginning journalism class.

“I look at it as a semester-long tryout where I can teach thebasics of interviewing, reporting, photojournalism, captions,headlines and design without the pressure of actually producing apublication,” he says.

Aimone also selects students from his other English classes andrelies on recommendations from his colleagues and students whenseeking staff members with specialized skills such as photography,graphic design and business management.

When Aimone notices a student with the skillset he’s lookingfor, he asks the student to work on the publication.Aimone says he’squick to offer the opportunity to less skilled students as well, if hesees potential.

“I’ll always support a student who works hard. I try to find a jobfor everyone who wants to work hard and be on the team,” he says.

Aimone looks for students who are responsible, trustworthy,hard-working and able to work independently and learn new skillsquickly.

Diversity is also important. “I want the staff to reflect thestudent body,” he says.

Aimone informs new yearbook staff members of their jobduties and responsibilities. He says it is critical for new staff membersto know exactly what the adviser and the editors expect.

Aimone employs a specific set of performance and product-based grading standards that are flexible enough to evaluate theentire experience range of staff members — from first-year teammembers to third-year editors and business staff.

“Being a member of the yearbook staff is an importantresponsibility,” he says. “Staff members have an obligation to fulfillthe trust their peers have placed in them to produce a yearbookworth buying.”

Good help doesn’t

have to be hard to find

Launch ad sales drive

in the spring, summerLaunch next year’s Public

Display of Affection [PDA] ad

campaign.

Send a mailing to parents of

2005 seniors. Check the PDA Ad

Guide in the Sell It! Kit in the

Jostens Yearbook Kit. Also, get

a jump on business ad sales.

Contact local businesses early,

before the yearbook staffs from

other schools get to them.

As they say, “The early bird

gets the worm!” Or, in this case,

the dollar.

Experts create staff

manual templateLooking to create a

staff manual and

don’t want to

start from

scratch? Jostens

has fill-in-the-

blanks staff

manual template

waiting to be customized by

advisers and editors.

Words to Live By was created

by four nationally-recognized

yearbook experts and former

advisers — John Cutsinger, Mark

Herron, Marci Pieper and

Shannon Williams.

The manual is created in

PageMaker to allow for easy

editing. And best of all, it’s free!

To download your copy of

Words to Live By, visit

www.jostens.com.

Spring cleaning keeps

yearbook organizedIt’s time for a clean sweep.

Discard unneeded materials

and outdated yearbook kits. Your

new kit, chock-full of fresh ideas

and tools, arrives in your

yearbook room before school

starts next year.

Dust off those unused photos

piled up from past yearbooks. Sell

them or give them away.

Organize your files, rearrange

the yearbook room, clean out

your desk drawers and freshen

up. But, hang on to all yearbook

financial records until your

adviser or administration gives

the go-ahead nod to toss them.

After your 2004 yearbook

proofs are completed and

finalized, arrange for computer

upgrades and maintenance.

Retain all files of completed

pages for the 2004 yearbook until

the book is delivered to your

school.

Make plans for a

special deliveryWith yearbook distribution right

around the corner, plan now to

make this year’s event extra-

special.

Whether you throw a party, host

an autographing picnic or sponsor

a seniors-only breakfast, students

will appreciate your efforts.

To learn what other schools

have done to make distribution

a special occasion, visit

www.jostens.com/yearbooks.

Thank advisers in a

meaningful wayStaff members don’t need to

spend a lot of money to shower

their adviser with appreciation —

just time and a little ingenuity.

Compile a scrapbook of

yearbook memories, highlighting

all the fun and challenging times

of the yearbook production

process. Include zany photos and

personalized text to make the

scrapbook even more memorable.

Or instead of a scrapbook, put

together a memory book of

handwritten notes in which staff

members

pen a special memory of their

interaction with the adviser over

the course of the school year.

Present your heart-felt gift

to your adviser at a yearbook

distribution party, a school awards

assembly or a staff banquet.

Celebrate successful

year with a staff partyThree cheers for a job well

done.

Celebrate your yearbook

success at an all-staff event.

Some staffs go all out and attend

formal awards banquets at fancy

restaurants. Others prefer the

low-key route and enjoy a

cookout.

If your staff doesn’t already

have a year-end tradition, start

one. Staff members appreciate

it. Honor their contributions.

Present fun awards and serious

ones. Announce the new editors.

Invite family members.

Most of all, have fun. And

celebrate!

20 21

click&save


InDesign enhancementsinclude exclusive Indexer

ostens continues to set the pace with tools and support for staffs usingAdobe InDesign® to produce yearbooks.Jostens YearTech® toolbar for InDesign currently offers functions at

the push of a button including Picture Placer, Page Wizard, Panel Makerand the Swatches Palette.With YearTech 2005, several additional buttonswill appear on the InDesign toolbar including:

■ Indexer: This Jostens exclusive for InDesign builds a yearbookindex from a text file of student names.By using the “Show Names NotFound” option, the Indexer will list students who have not been foundon any yearbook pages, allowing the staff to concentrate on includingthese students in photos and stories.When the index is complete, theIndexer opens a template with preset styles and flows the names.

■ Popular favorites: Several buttons that have become standardfeatures on the YearTech toolbar for PageMaker are now available for

InDesign users including:ThumbPrints, Clip Art Placement, Click-N-Go! Design Library and Page Surfer Placement.

Clip art for both InDesign and PageMaker has been updated withmore color art including mascots in process color. Photo Frames featuresgraphics to creatively frame photos. Pre-designed infographics can becustomized with school information.All this and more is previewed inthe Jostens Clips Book, a new easy-to-use reference book located in theCreate It! YearTech Kit in the Jostens Yearbook Kit.

J For InDesign toolsand support, Jostenssets the pace othercompanies follow.From the JostensIndexer toThumbPrints, newbuttons bringunmatchedfunctionality to theYearTech 2005toolbar for InDesign.

TeachTech CD trains staff

on creating, submitting

pages using YearTech

Teaching staff members how to createand submit yearbook pages usingYearTech is easy thanks to two trainingtools available from Jostens.

A new TeachTech CDwill accompanyYearTech 2005. Thistutorial CD teachesYearTech installation,page creation,submission and proofing.

Making It Click,the popularJostens desktoppublishingcurriculum,teaches studentshow to useAdobe InDesignor AdobePageMaker, teamed with JostensYearTech to produce yearbook pages.Each topic is presented as a four-pagemodule containing activities and ashort quiz. All of the modules arepackaged in a binder and alsoprovided as PDF files on a CD.

Four versions of the Making It Clickcurriculum are available InDesign forMacintosh, InDesign for Windows,PageMaker for Macintosh andPageMaker for Windows.

To learn more about the Making ItClick curriculum, contact your Jostensyearbook representative.

Page Surfer expandscreative design options

ostens Page Surfer, the popular collection of ready-to-use page designtemplates, has been updated for staffs using Jostens YearTech® 2005,

Adobe PageMaker® or Adobe InDesign® to produce yearbooks.Two new categories, Beyond Words and Color Mods, have been

added to the Page Surfer collection.Like the name implies, Beyond Words features yearbook page

templates without stories and captions.The designs are packed withphotos and an occasional headline.

The new Color Mods are Page Surfer designs featuring process colorgraphics, including geometric shapes and colorful backgrounds.TheColor Mods provide a creative foundation for building process colordesigns. Staffs add the photos and words. Color Mods can be used incombination with other Page Surfer templates.

For staffs seeking a contemporary look with hot graphics, coolheadlines and creative arrangements of photos and words, a new seriesof designs has been added to the Page Surfer Trendy & Cool category.

The popular Click-N-Go!™ Design Library has been completelyupdated with new design elements including headlines, quotes,scoreboards, photo presentations and sidebars that can be placed ontoPage Surfer designs or incorporated into original designs created onPageMaker or InDesign.

For InDesign users, new buttons have been added to theYearTech toolbar making it possible to easily access PageSurfer and Click-N-Go! Design Library elements.

A new Page Surfer Preview Book, showcasing the updateddesigns, is included in the Create It! YearTech Kit in theJostens Yearbook Kit.

J

At the push of aYearTech toolbarbutton, InDesignand PageMaker

users are presentedwith hundreds of

creative and colorfulpage templates and

design elements.

Prepare for Submission

JostensIndexer

Undo Picture Placer

PanelMaker

Picture Placer

ThumbPrints

Red Eye Removal

Clip ArtPlacement

Click-N-G

o! Design Library

Page Surfer Placement

Page Wizard

Paste in Place

Swatches

Palette

SpellCheck

TextWrap

Stroke Palette

Send to Back

Bring to Front

Undo

SelectAll

Print

Save

Open

Linkto Jostens

YearTech 2005 toolbar for InDesign

■ JOSTENS INDEXERNo student is left behind by theyearbook staff when the JostensIndexer is used to build an indexand track the students who areyet to appear in the yearbook.

■ DESIGNS TO GOThe Page Surfer collection offers anextensive selection of new pagetemplates. The Beyond Words collectionfeatures designs with lots of photos. Color Mods provide graphics andbackgrounds for building process colorpages. The Trendy & Cool categoryfeatures the latest and greatest in design.These designs were all created using thenew Page Surfer templates for InDesignand PageMaker.

Every year, the Yearbook Defenders battle the Deadliners to produce the

best possible yearbook in time for all the students of Yearbokolis High

School to enjoy. Night and day they work out of YB Headquarters. Armed

with a wealth of cutting-edge technology and production tools from

Jostens, the Yearbook Defenders confidently face any challenge.

When we left the Yearbook

Defenders, they were under

attack from Catastrophus

and his evil Deadliners—

Greenbax, Egocentro and

Sable. With Defender 2004,

the Yearbokolis High year-

book, in jeopardy, they call

for their adviser...

PoloniusAdviser

Ipso FactoEditor

ShutterbugPhotographer

PseudonymWriter

PicaDesigner

No match for the combined powers of the Yearbook Defenders,

the Deadliners run for their lives...

Ipso Facto obliterates Greenbax’s budget blaster with his

fundraising force...

It’s just another successful yearbook for the most famous

Adviser & Staff in Yearbokolis.

Hearing the call from YB

Headquarters, Polonius

races down the hall...

C’mon on Yearbook Defenders...

...unleash your powers.

It’s time to kick some Catastrophus!!

Polonious is right. We can do this!

That evil mongrel Sable’s absorbing all the color...

one final blow to destroy our progress.

I’ve gotta get the Defenders focused!

What the...?! Where’s all the color going? And his wicked Deadliners! They left

as soon as they heard your name.

What is it Defenders? Is

Catastrophus at it again?!

Pseudonym, we need ideas!

I’ll summon

a brainstorm

to break

Catastrophus’

control!

Noooo!Pica, smash Sable with

Jostens eye-popping color!

Take that, Sable!

Shutterbug, use the Gotcha Covered Look Book to maximize

our coverage and design and shut down Egocentro!

Aaahh! Not again!

Not this time,

Greenbax!

We did it!

With our

talents and

Jostens’

tools, no one

can stop us!

And they’re so quick and

easy to find on Yearbook

Avenue™. we’ll never have

to worry about those

Deadliners again.

A menacing laugh echos throughout YB Headquarters

24 spring2004 adviser & staff

Tiger’s Paw■ School: Jones High School, Orlando, FL Student enrollment: 1,345

■ Editors: Jenna Leon, Sheree Wilson, Loudeline Francois, Julius Thompson

■ Adviser: Joan Williams Jostens representative: Renee Lemke

■ Theme: “Here, There & Everywhere” Pages: 200 Process color pages: 24

School construction required students to leave campus to use auditorium andgymnasium facilities in other buildings.This didn’t hinder a student body on the moveand inspired the “Here,There & Everywhere” theme.

Using the theme statement to organize content, the Tiger’s Paw is divided intothree sections. “Here” features lifestyle and academics. “There” showcases sports.“Everyone” contains community and index.

Personal “my space” boxes were offered to seniors. In addition to a process colorportrait, each box featured two additional photos. Seniors selected the color of theirboxes and provided three adjectives describing themselves.

book marks

Plan the process

accessOnlinefrom start to finish

Create your book

Log on to your personal homepage to find vitaldetails about your yearbook including book and page progress in real time.

Create, proof and submit your entire yearbook at www.YearbookAvenue.com.Jostens YearTech Online saves you tonsof time with a page template builder,automatic portrait page creation, community photo upload site and more.

The yearbook revolution has begun.Ask your Jostens Yearbook

representative to help youtake your yearbook to placesyou never imagined atwww.YearbookAvenue.com.

Whether you just want ideas to help you sell or programsthat make selling seamless, Yearbook Avenue links you

to a wealth of Jostens selling support tools.

Selling strategies

Jostens is the yearbook educationleader, and Yearbook Avenue givesyou immediate access to our latestand greatest resources.

Educate your staff

Join the revolution

Monitor your progress

YearbookAvenue.com. The yearbook revolution has begun.™

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Your yearbook takes on a life of its own when you listen to the year’ssoundtrack on “Hear theYear 2004” CD. It's loadedwith twelve of the bestsongs from the year’smost popular artists,including Nelly Furtado,Nick Lachey,Hoobastank, SherylCrow and more! Theinteractive CD alsoincludes hot music video clips and anexclusive, action-packed Jostens video game. It’s theperfect complement to any yearbook.

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listen up!

PRSRT STDUS POSTAGE

PAIDOWATONNA, MNPERMIT NO. 110

5501 American Boulevard WestMinneapolis, MN 55437-1040

ATTENTION: Yearbook Adviser & Staff

©2004 Jostens Inc. Printed in U.S.A. 03-0553 (3153)

03-0287 A&S HTY ad back cover 4/30/04 11:33 AM Page 1

adviser and staff spring 2004 - jostens€¦ · yearbooks go hollywood in movie “13 going on...

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