| Angela Irwin MMDIP

E-LEARNING PODCAST Where to buy a puppy?

2E-Learning podcast Design Brief

The Design BriefPodcast e-learning lesson Advice on buying a Puppy

Lesson 1: Where to buy a puppy

The SynopsisThis is lesson one in a series of lessons on bringing home a puppy.

Lesson 1: How to buy a puppy this lesson teaches the audience about their options on where to buy a puppy.

The purpose of this podcast is learn about the different types of breeders such as puppy farms and inform people about where pet shops get their puppies from and to give people other options such as adopting from the pound or buying from a reputable breeder.

The IntentionI hope to achieve to inform people on why buying a puppy from and pet shop is not recommended and discuss other options such as adopting a dog from a pound, or buying a puppy from a breeder who only specializes in one breed.

The purpose of this podcast is to learn about puppy farms and to guide people away from pet shops, the internet and newspapers.

Created by Angela Irwin MMDIP 12/05/2009

3E-Learning podcast Design Brief

The AudiencesThis podcast is designed for people who are thinking of buying a puppy. The audiences are responsible people who want to be informed of their options of buying a dog for the family or as a companion pet.

The ConceptThe podcast will start with music and an introduction about the podcast and the lesson “Buying a Puppy”. I will discuss the first places that most people go when buying a puppy and exploring other options. The lesson is to steer people away from buying a puppy from a pet shop, the classifies and the internet without knowing where the puppy comes from. And to inform people on puppy trafficking and puppy farming designer dogs for a high demand market .

Script

Introduction Script

Music: How much is that doggie in the window

Script: Welcome to the podcast Lesson 1: Where to buy a puppy?

Learning Objective Script

Script: During this lesson we will be learning about your options on where to buy a puppy.

Script: So you’re thinking of buying a puppy. What is your first thought that comes to mine when you’re thinking about where to buy a puppy? Most people either look in the local paper or search on the internet. The most common thing people do is to go shopping around the local pet shops.

Created by Angela Irwin MMDIP 12/05/2009

4E-Learning podcast Design Brief

The Test

Script: If you were going to buy a puppy where would you go?

A. A pet shop

B. The Newspaper

C. The internet

D. A breeder

E. The pound

The information

Script: Buying a puppy is not as simple as it may seem. There is a dark side to the industry called puppy trafficking.

Please try to avoid buying a puppy from a pet shop, the classifies and the internet without knowing where the puppy comes from.

Created by Angela Irwin MMDIP 12/05/2009

5E-Learning podcast Design Brief

Script: Pet shops

Most pet shops buy their puppies from puppy farms. A puppy farm is a factory that breeds dogs for a high demand market such as hybrid dogs commonly known as “designer dogs”. Designer dogs are bred in masses. An Australian puppy farm can have up to 1000 breeding dogs to keep up with demand. The Puppy farm breeding dogs are kept in cages for their entire lives without any regard to their welfare. There only purpose is to produce puppies that are in high demand.

Pet stores won't leave their cages empty. The money you spend on your puppy goes right back to the puppy mill operator and ensures they can continue breeding and treating dogs inhumanely. 

Script: The internet and papers

Puppy farms also sell their puppies over the internet and the classifies. Never buy a puppy without seeing it first and knowing where it comes from.

Script: Breeder

Reputable registered breeders have waiting lists - they do not always have puppies available. Reputable registered breeders are aware of their responsibilities to the puppies they breed. They will show an interest in puppy's future and will always take a dog they have bred back if there is a need for re-homing. Good breeders should be extremely knowledgeable about their breed and able to answer any questions that you have.

A reputable breeder will also ensure you do not take your puppy home too early to ensure it gets early socialization with its siblings. A puppy removed from its litter too early may fear other dogs for the rest of its life. While six weeks is the time many puppies are taken to new homes, many breeders prefer to retain the pup until they are around nine weeks old.

Script: Rescue shelter

Consider adopting a dog from a shelter. You will be saving a dog. There are estimate 60 000 pets a year being put down every year due to overpopulation. Most of these dogs are designer dogs which have been bought from pet shops and bred by puppy farms.

Created by Angela Irwin MMDIP 12/05/2009

6E-Learning podcast Design Brief

Give the Test again

Script So what was your answer to buying a puppy? Where would you go/

F. A pet shop

G. The Newspaper

H. The internet

I. A breeder

J. Rescue shelter

Script I would recommend the best place to buy a puppy is, if you are looking for a pacific breed to buy from a register breeder or consider a adopting a dog from a shelter.

If your answer was the pet shop, internet or classifies I would suggest you go and visit Death row Pets for more information. www.deathrowpets.com

Script Good luck in your endeavour to find that perfect family member. I hope that you make the right choice in selecting a pet for your family.

Created by Angela Irwin MMDIP 12/05/2009

7E-Learning podcast Design Brief

Mind Map

Podcast storyboard

Time Podcaster Suggested Created by Angela Irwin MMDIP 12/05/2009

8E-Learning podcast Design Brief

script/Directions10-15 seconds Music: How much is that doggie in the

windowFade in /Fade out

15 seconds-20seconds Podcaster: Angela Buying a puppy is not as simple as it may seem. There is a dark side to the industry called puppy trafficking.

6 seconds Podcaster: Angela If you were going to buy a puppy where would you go?

A. A pet shop

B. The Newspaper

C. The internet

D. A breeder

E. The pound

2-5 seconds Music: Fade in /Fade out

5 seconds Podcaster: Angela Buying a pet from a pet shop is the easiest option but not the best one. Carolyn is going to tell us why..

Created by Angela Irwin MMDIP 12/05/2009

9E-Learning podcast Design Brief

2-5 seconds Music: Fade in /Fade out

30-45 seconds Podcaster: Carolyn Most pet shops buy their puppies from puppy farms. A puppy farm is a factory that breeds dogs for a high demand market such as hybrid dogs commonly known as “designer dogs”. Designer dogs are bred in masses. An Australian puppy farm can have up to 1000 breeding dogs to keep up with demand. The Puppy farm breeding dogs are kept in cages for their entire lives without any regard to their welfare. There only purpose is to produce puppies that are in high demand.

2-5 seconds Music: Fade in /Fade out

20 seconds Podcaster: Carolyn Pet stores won't leave their cages empty. The money you spend on your puppy goes right back to the puppy mill operator and ensures they can continue breeding and treating dogs inhumanely. 

Please try to avoid buying a puppy from a pet shop, the classifies and the internet without knowing where the puppy comes from.

5-10 seconds Music: Fade in /Fade out

2 seconds Podcaster: Angela Lets talk about breeders

Created by Angela Irwin MMDIP 12/05/2009

10E-Learning podcast Design Brief

5-10 seconds Music: Fade in /Fade out

45 second-1min Podcaster: Carolyn Reputable registered breeders have waiting lists - they do not always have puppies available. Reputable registered breeders are aware of their responsibilities to the puppies they breed. They will show an interest in puppy's future and will always take a dog they have bred back if there is a need for re-homing. Good breeders should be extremely knowledgeable about their breed and able to answer any questions that you have.

A reputable breeder will also ensure you do not take your puppy home too early to ensure it gets early socialization with its siblings. A puppy removed from its litter too early may fear other dogs for the rest of its life. While six weeks is the time many puppies are taken to new homes, many breeders prefer to retain the pup until they are around nine weeks old.

5-10 seconds Music: Fade in /Fade out

2 seconds Podcaster: Angela Another option is the rescue shelter

2-5 seconds Music: Fade in /Fade out

30 seconds Podcaster: Carolyn Consider adopting a dog from a shelter. You will be saving a dog. There are estimate 60 000 pets a year being put down every year due to overpopulation. Most of these dogs are designer

Created by Angela Irwin MMDIP 12/05/2009

11E-Learning podcast Design Brief

dogs which have been bought from pet shops and bred by puppy farms.

5-10 seconds Music: Fade in /Fade out

30 seconds Podcaster: Angela So what was your answer to buying a puppy? Where would you go/

A. A pet shop

B. The Newspaper

C. The internet

D. A breeder

E. Rescue shelter

10 seconds Music: Fade in /Fade out

Podcaster: Carolyn I would recommend the best place to buy a puppy is, if you are looking for a pacific breed to buy from a register breeder or consider a adopting a dog from a shelter.

If your answer was the pet shop, internet or classifies I would suggest you go and visit Death row Pets for more information. www.deathrowpets.com

Created by Angela Irwin MMDIP 12/05/2009

12E-Learning podcast Design Brief

30 seconds Music: Fade in /Fade out

15 seconds Podcaster: Angela Good luck in your endeavour to find that perfect family member. I hope that you make the right choice in selecting a pet for your family.

30 seconds Music: Fade in /Fade out

Created by Angela Irwin MMDIP 12/05/2009