ADVICE NETWORK2010 MEDIA KIT

• Global reach into the tastemaker audience

• Advanced targeting capabilities (Contextual, Geographical,

• Day Parting and more)

• Customizable reporting

• High Impact video, flash and rich media ad experiences

• Full creative services and online extensions

• Branded content opportunities

• Adjacency to the most credible brands anywhere

ADVICE

CAPABILITIES:

AdVICE Network is a collection of leading online publishers with

passionate and influential audiences. We make it possible for brands

to reach multiple key demographics through a single, finely-tuned

mega-network; including a gang of industry and opinion leading sites

like XFire, Thrasher Magazine, Hypebeast, Lookbook, and VICE

flagships VBS.TV and Viceland.com.

With over 34 million unique visitors per month, 150 million page

views, and a veritable smorgasbord of the world's best online

content, AdVICE is poised to invade the eyeballs and ears of

consumers of music, travel, gaming, action sports, fashion, and

lifestyle.

AUDIENCE

Trendsetters, Fire Starters, Early adopters… whatever you like to call them, we have them. We call them our audience.

MALE SKEW

Male 65%

Female 35%

High HHI (Mean HHI 60K+)

88% ARE BETWEEN 18-34

THEY HAVE STRONG TREND SETTING ATTITUDES

81% recommend to others, when they find a new product or service they like.

77% like to know about new technology and gadgets before everyone else

75% like to know about new music before anyone else

ADVICE USERS ARE BIG-TIME CONSUMERS

21 hrs. average time per week spent going out with friends/concerts/parties

72% frequently use their mobile phone to text

2 hrs. average time per day looking at / shopping for clothing, music or technology

45% own video game

THEY SPEND THEIR TIME AND MONEY ON ENTERTAINMENT, TECHNOLOGY, AND STYLE.

3.3 hours per day visiting websites(twice what they spend watching TV)

3 hours per day going out to bars, concerts or parties

2.8 hours per day listening to an MP3 player

2 hours per day looking at / shopping forclothing, shoes or accessories

1.8 hours per day watching DVDs

1.4 hours per day watching online videos

1 hour per day playing video games

ENTERTAINMENT

VICELAND

Viceland.com is where Vice Magazine lives

online. Hyper-smart attitude and content

from every issue, every article, every Do and

every Don’t. The global arbiter of cool.

www.viceland.com

Pageviews (per month)...................14M

Unique Visitors (per month)...........2.5M

Ages……………………........................18-34

VBS

Led by Creative Director Spike Jonze, VBS

produces 100% original, short-form video

content. In partnership with Viacom, VBS is

the industry leader in great original content

for the web, with 40+ shows and 30 minutes of

new content daily.

www.vbs.tv

Pageviews (per month).....................37M

Unique Visitors (per month)...........3.1M

Ages……………….............................18-34

ENTERTAINMENTMOTHERBOARD

V I C E a n d D e l l h a v e c o o k e d u p

Motherboard.tv, a culmination of all things

strange or influential in the world of

m o d e r n s c i e n c e a n d t e c h n o l o g y.

Motherboard is a platform for unique,

interactive content that nobody had the

brains to put together until now.

www.motherboard.tv

Pageviews (per month)...................1M

Unique Visitors (per month)............550K

Ages……………………..........................18-34

THE AWL

The Awl is the progeny of, most identifiably,

a cast of Gawker Media-Alum, with the

intent of offering a website that “zippily

surveys a wealth of resonant, weird,

important, frightening, amusing bits of

news and ideas,” sans the fluff and reality

show linkbait.

www.theawl.com

Pageviews (per month)....................1.8M

Unique Visitors (per month)............560K

Ages………………………........................18-34

ACTION SPORTS

DRIFT SURF MAGAZINE

By, for and about the artists, filmmakers,

shapers, activists, musicians, organizers,

appreciators and experts looking for

something different in today’s surf media.

www.driftsurfing.com

Pageviews (per month)...................600k

Unique Visitors (per month)...........40k

Ages….....………….............................12-34

THRASHER/ SLAP MAGAZINE

These 28 year old veterans of skateboarding

media, publish the best in skateboard

photography, interviews with pros, music

interviews and reviews, and the wild and

random oddities Skaters want to know

about.

www.thrashermagazine.com

www.slapmagazine.com

Pageviews (per month)...................5M

Unique Visitors (per month)...........1.4M

Ages….....………….............................12-34

ACTION SPORTS

ALLISPORTS

Home of the Alliance of Action Sports and a

leading source of content and news from

the folks at MTV and NBC. Athletes,

co m p e t i t i o n , o r i g i n a l co n te n t a n d

community across the exploding world of

action sports.

www.allisports.com

Pageviews (per month)...................600k

Unique Visitors (per month)...........400k

Ages….....………….............................12-34

PROLLY IS NOT PROBABLY

Prolly Is Not Probably is a collective based

out of Brooklyn, NY that focuses on bikes

and beyond. Aside from cogs and wheels,

content also includes music, architecture,

media, fashion, and art.

www.prollyisnotprobably.com

Pageviews (per month)...................400K

Unique Visitors (per month)...........200K

Ages….....………….............................18-34

GAMING

BITMOB

Gaming news, previews, and reviews—

creating conversation surrounding a game

well after it’s released, looking more behind

the scenes, and exploring gaming culture in

unique and interesting ways.

www.bitmob.com

Pageviews (per month)...................400k

Unique Visitors (per month)...........150k

Ages…….....……….............................12-34

XFIRE

The #1 hub of viral activity in the gaming

world - it’s Facebook for gamers and hosts

the most active gaming community in the

world, with original content, gaming news

and applications.

www.xfire.com

Pageviews (per month)...................50M

Unique Visitors (per month)...........15M

Ages......……………............................12-34

GAMING

GAME CINEMA HD

GCHD delivers exclusive, up-to-the-minute

video game industry news and exclusives,

found no-where else, in stylish and

sophisticated 16:9 HD Quality.

www.gamecinemahd.com

Pageviews (per month)...................100k

Unique Visitors (per month)........... 20k

Ages…….....……….............................12-34

PIXELATED GEEK

PixelatedGeek.com is an independently-

owned website that tackles the latest news

on technology, video games, computer

games, Internet humor and just about

everything geeky.

www.pixelatedgeek.com

Pageviews (per month)...................200k

Unique Visitors (per month)...........100k

Ages…….....……….............................18-34

MUSIC

PREFIX MAGAZINE

Prefix is one of the fastest growing sites for

s e e k e r s o f m u s i c , d e l i v e r i n g

comprehensive, user-friendly, entertaining

and informative updates; including

interviews, feature stories, record and show

reviews.

www.prefixmag.com

Pageviews (per month)...................2M

Unique Visitors (per month)...........1.3M

Ages……...................……..............….18-34

RHAPSODY

Rhapsody is the premiere digital music

subscription service in the United States,

period. Rhapsody gives its users unlimited

access to music, and unlimited means to

discover it.

www.rhapsody.com

Pageviews (per month)....................27M

Unique Visitors (per month)............6M

Ages………………………........................18-34

BAEBLE MUSIC

Baeble Music is an online destination for

free live music, laying claim to an ever-

growing library of full-length concerts from

today's hottest artists.

www.baeblemusic.com

Pageviews (per month).................100k

Unique Visitors (per month).........50k

Ages……...................…….......…......21-49

MUSIC

MAD DECENT

Started in 2006 by DJ/Producer/ Diplo and

has been reaffirming its place at the center

of popular culture since. This includes

releases by DJ Sega, Blaqstarr, Of Montreal

and Bonde Do Role, a clothing line; as well

as throwing the hottest parties around the

world.

www.maddecent.com

Pageviews (per month)...................250k

Unique Visitors (per month)...........150k

Ages……...................…….........…......18-34

TURNTABLE LAB

Tu r n t a b le L a b w a s b o r n f ro m t h e

o v e r w h e l m i n g d i s l i ke o f h a g g l i n g ,

uninformed salesmen, and questionable

product, that was shared by its founders and

was built on fair pricing, informed reviews,

and a well researched selection of “Lab

approved” items.

www.turntablelab.com

Pageviews (per month)................1.5M

Unique Visitors (per month).........300K

Ages………...................…….........….18-34

LIFESTYLE & FASHION

SUPERFUTURE

The first step in ensuring you experience

the best and the newest in almost any city,

this is the ultimate comprehensive city

guide for the jet-set.

www.superfuture.com

Pageviews (per month)...................5M

Unique Visitors (per month)............600k

Ages….....................………................18-34

FAMEGAME

The who’s hot meter for the movers and

shakers of the creative class, FAMEGAME

creates profiles for the most visible players

in media and ranks their fame to the minute

based on their cultural footprint. Addictive.

www.famegame.com

Pageviews (per month)...................750k

Unique Visitors (per month)...........290k

Ages……………………….......................18-49

HYPEBEAST

Hypebeast is a mixture of street

culture and high fashion. Look no

further when searching for the most

exclusive fashion or the coolest events

around the globe.

www.hypebeast.com

Pageviews (per month)...................16M

Unique Visitors (per month)............3.2M

Ages….....................………................18-34

LIFESTYLE & FASHION

CHICTOPIA

Chictopia answers the questions most

significant to the stylista and fashion-

conscious—What do real people like me

wear? What do others think of my outfits?

Where do I buy clothes around my area?

How do I put my outfit together?—and

ultimately: What looks good on me?

www.chictopia.com

Pageviews (per month)...................7.5M

Unique Visitors (per month)...........1M

Ages…….......................……......….....18-34

FACEHUNTER

The sartorialist for the under 30 set. Led by

Yvan Rodic (gq's Mens.style.com/ELLE),

Facehunter is daily eye candy for budding

fashionistas and the international culture

know-it-alls.

www.facehunter.blogspot.com

Pageviews (per month)...................800k

Unique Visitors (per month)............250k

Ages……………...............................….18-34

STREET PEEPER

International fashion website that scours

the streets uncovering the latest styles and

trends at their conception. Street Peeper

presents an advertising opportunity that

targets a hip, discerning audience

possessing an insatiable wanderlust.

www.streetpeeper.com

Pageviews (per month)...................1.5M

Unique Visitors (per month)...........180K

Ages…….......................…….......…....18-34

LIFESTYLE & FASHION

LOOKBOOK

Lookbook puts the power into your hands.

Users upload fashion photos of themselves

and visitors decide what’s hot and what’s

luke warm.

www.lookbook.nu

Pageviews (per month)...................35M

Unique Visitors (per month)...........2M

Ages….....................………................13-34

NICKY DIGITAL

Nobody possesses a more intimate

relationship with New York's party culture

than nightlife photographer Nick Rhodes.

Nicky Digital is an emerging Photographer

covering the most vibrant parties in New

York.

www.nickydigital.com

Pageviews (per month)...................250k

Unique Visitors (per month)............70k

Ages….....................………................18-34

GARBAGE DRESS

A woman with a keen eye for burgeoning

fashion, Garbage Dress scours the streets

and the international party scene, pointing

out trends and styles in their infancy.

www.garbagedress.blogspot.com

Pageviews (per month)...................80K

Unique Visitors (per month)............65K

Ages……...............……..…...........…….18-34

ART & DESIGN

BEAUTIFUL/DECAY

A creative web-portal for the magazine that

has been bridging the distance between

basement shows and gallery shows since

1996. Beautiful/Decay is committed to

promoting emerging artists with a heavy

emphasis upon community building.

www.beautifuldecay.com

Pageviews (per month).....................400k

Unique Visitors (per month).............110k

Ages….............................………..........18-49

BOOOOOOOM

Created by Vancouver, Canada based

designer, Jeff Hamada, Booooooom

organizes member generated art projects

while covering all things exciting in design,

art, film and music with the hope of

fostering a community of like-minded

people excited to go out and be creative!

www.booooooom.com

Pageviews (per month)...................1.8M

Unique Visitors (per month)............500k

Ages……………………….......................18-49

PSFK

Equal parts publishing company,

consultancy and thinktank, PSFK inspires its

readers to make things better through trend

forecasting, market insight, and design

features.

www.psfk.com

Pageviews (per month).....................320k

Unique Visitors (per month).............5k

Ages….............................………..........18-49

FECAL FACE

This content-rich art and culture website

with a punk rock attitude has been

supporting the art scene in San Francisco,

LA, New York and beyond since 2000,

earning itself a rabidly loyal fan base of the

young, hip and artistically inclined in the

process.

www.fecalface.com

Pageviews (per month)...................750k

Unique Visitors (per month)............290k

Ages……………………….......................18-49

ART & DESIGN

N E T W O R K D E TA I L S

DISPLAY BANNER PRE-ROLL BACKGROUND

INTEGRATIONSSPONSORED EDITORIAL COMMUNITY BRANDED

CONTENT NEWSLETTERS

VICELAND.COM • • • • •VBS.TV • • • • • •

MOTHERBOARD.TV • • • •ALLISPORTS.COM • • • •

THEAWL.COM • • • •BAEBLEMUSIC.COM • • • •

BEAUTIFULDECAY.COM • •BITMOB.COM • • • •

BOOOOOOOM.COM • • •CHICTOPIA.COM • • • • •

DRIFTSURFING.COM • • • • •FACEHUNTER.COM • • •

FAMEGAME.COM • • • •FECALFACE.COM •

N E T W O R K D E TA I L S

DISPLAY BANNER PRE-ROLL BACKGROUND

INTEGRATIONSSPONSORED EDITORIAL COMMUNITY BRANDED

CONTENT NEWSLETTER

GAMECINEMAHD.COM • •GARBAGEDRESS.COM • • •

HYPEBEAST.COM •LOOKBOOK.NU • • • • •

MADDECENT.COM • • •PIXELATEDGEEK.COM • •

PREFIXMAG.COM • •PSFK.COM • • • •

RHAPSODY.COM • • • •SLAPMAGAZINE.COM • • • • •STREETPEEPER.COM •SUPERFUTURE.COM •

THRASHERMAGAZINE.COM • • • • •TURNTABLELAB.COM • •

XFIRE.COM • • • • • •

A D R AT E S

Custom sponsorship opportunities available. Contact your sales representative.

728X90 300X250 160X600 300X600 800X600 120X600 PRE-ROLL NEWSLETTER

HEADLINE/BILLBOARD

VICELAND.COM $16 $16 $14 $75 $1000

VBS.TV $16 $26 $75 $45 $750 $35

MOTHERBOARD.TV $13 $20 $12 $20 $65 $40 $30

ALLISPORTS.COM $8 $8 $25

THEAWL.COM $8 $8 $15 $60 $500

BAEBLEMUSIC.COM $8 $8

BEAUTIFULDECAY.COM $10 $10 $10 $15

BITMOB.COM $8 $8 $15 $60

BOOOOOOOM.COM $8 $8 $8 $15

CHICTOPIA.COM $8 $10 $60 $8

DRIFTSURFING.COM $10 $10 $15 $30

FACEHUNTER.COM $8 $8 $15 $60

FAMEGAME.com $10 $15 $12

FECALFACE.COM $10 $15

A D R AT E S

Custom sponsorship opportunities available. Contact your sales representative.

728X90 300X250 160X600 300X600 800X600 120X600 PRE-ROLL NEWSLETTER HEADLINE/BILLBOARD

GAMECINEMAHD.COM $8 $8 $60

GARBAGEDRESS.COM $6 $6 $12

HYPEBEAST.COM $10 $10 $20

LOOKBOOK.NU $10 $10 $10 $15

MADDECENT.COM $8 $8 $60 $600

PIXELATEDGEEK.COM $8 $8 $60

PREFIXMAG.COM $8 $8 $8 $15 $60 $600

PSFK.COM $10 $10 $8 $15 $1000

RHAPSODY.COM $10 $15 $10 $40 $2000 $30

SLAPMAGAZINE.COM $8 $8 $8 $15 $60 $20 $500

STREETPEEPER.COM $8 $8 $8 $15 $60

SUPERFUTURE.COM $10 $10 $20

THRASHERMAGAZINE.COM $8 $8 $8 $15 $60 $20 $600

TURNTABLELAB.COM $8 $8 $500

XFIRE.COM $8 $8 $8 $12 $60

HIGH IMPACT OPPORTUNITIES

BRANDED CONTENT

www.vbs.tv/shows.php?show=1740131486

Branding around any VBS.tv programming - show sponsorship

opportunities that span technology, fashion, action sports, culture, and

international news and events.

FAME GAME WRAP REPORT

Fame Game’s unique integration opportunity for gauging the success of

your event; featuring a before and after guest list analysis, event

photography, press mentions, historical and competitive analysis.

SPONSORED EDITORIAL

http://the-minusworld.com/2009/03/24/ninja-blade-gets-its-manga-

on-with-chapter-3s-release/

An advertorial written by our publishers and featured on their website

to generate awareness and drive consumers to your brand.

WELCOME MAT

Immediate brand engagement. A way to introduce the visitor to your

brand or product, before they reach our publishers.

VICELAND HOMEPAGE TAKEOVER

High impact branding experience, designed custom by Viceland.com

in partnership with showcased brands. 100 Percent SOV takeover

include Top, Gutter and in content branding.

www.viceland.com/mirrorsedge/

VBS CUSTOM ROOM ENVIRONMENT

VBS’s most engaging branding opportunity boasting CTRs of 2% and

up. Past clients include Rockband, Volvo, Fox Searchlight, Sony and

Microsoft Zune.www.vbs.tv/wherethewildthingsareuser: wildthings password: themovie

HIGH IMPACT OPPORTUNITIES

CASE-STUDIESWHERE THE WILD THINGS ARE

The release of “Where the Wild Things Are” warranted a full-fledged campaign from all angles—including a VBS.tv take-over, custom

content, a custom microsite featuring movie-inspired artwork, contest, social media and events. At the launch of the movie our microsite

had 600K unique visits and the WTWTA mini-docs were viewed over 1 million times.

CUSTOM MICROSITEwww.wherethewildthingsare.typepad.com

TAKE-OVERS AND BANNERS ACROSS ADVICE

“WHERE THE WILD THINGS ARE” MINI-DOCS

FLASH-BRANDED ROOM

Watch the “Where The Wild Things Are” campaign recap: www.vbs.tv/wherethewildthingsare user: wildthings password: themovie

EA - SKATE 2

For the release of Skate 2, EA commissioned a high reach display and video ad buy across the AdVICE Network, targeted to lifestyle, gaming and

action sports enthusiasts. Campaign creative consisted of pre-roll, and high-impact display units and yielded a CTR of .25 display and 1.22 video.

CASE-STUDIES

VICELAND

VBS

BERRICS

THE MINUSWORLD

XBOX – Ninja Blade

In promotion of Xbox’s Ninja Blade, AdVICE commissioned Steven Cummings of DC Comics Fame to illustrate a back-story for the new release.

The custom execution lived on a stand-alone microsite and was activated via editorial and traditional display units across AdVICE Action Sports,

Entertainment and Gaming websites, as well as integrated into the Xbox Live platform. The campaign generated mass online syndication

including gaming industry leaders Gamespot and G4.

CASE-STUDIES

MICROSITE - STOP THE INFECTEDwww.stoptheinfected.com

XBOX LIVE - DOWNLOAD VBS

XFIRE

H&M - THE BLUES

For the promotion of “The Blues” spring campaign, H&M commissioned a standard display campaign across the AdVICE Network. With

intelligent geotargetting, frequency capping and strategic reallocation of underperforming placement the campaign was optimized to its fullest

potential and achieved a .38 CTR - 400% above the industry standard for display.

CASE-STUDIES

LOOKBOOK FACEHUNTER

VBS VICELAND

BRANDS WE’VE WORKED WITH SINCE 2009