advice for the average joe
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AdvicefortheAverageJoeEnhancedCMStrainingforWebCoordinators
atCollegeofSaintBenedict
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• InGeniuxtoreplaceAtomzPublish– Greaterscalability– Easierusability– Moreconfidenceinvendorstability
• BudgetconDngencies–3%,5%,&10%• Hiringfreeze• Decentralize‐Webcoordinatorsassignedineachdepartment(120of992employees)
ThemovetoanewCMS
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• Loginandout• Createawebpagefrom3templates
• CheckpageinandoutforediDng• Publishthepage,itschildren,andcomponents
• Uploadandpublishgraphics• PopulateandacDvatetextfields
WebCoordinatorstrainedto
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• GoogleAnalyDcsprovided(notraining)• Onlinehelpforprimaryassistance
• HelpDeskforsecondaryassistance
AddiDonaltoolsprovided
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• ProgramwriZentomigrateexisDngpages• 19,000+pagesmovedin60days
• SomedepartmentsoptedtocreatenewcontentfortheexpandedrealestateopDons
TheMigraDon
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• AtomzPublish–2contentfieldstopopulate– Primaryfeature– Sidebar
• InGeniux–5contentfieldstopopulate– Primaryfeature– 2secondaryfeatures– Sidebar– Relatedlinks– Contactinfo
MorerealestatewithInGeniux
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AtomzPublish
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• 4Webcoordinatorspleasedwith:– Webbasedproduct‐‐accessfromanywhere– InformaDonarchitectureisalwaysvisibletoreferenceotherpages
– Departmentscanviewandsharecomponents– AbletoeditphotoswithinInGeniux– Consistencyamongalldepartments(fonts,colors)– Easiertoaddvideo,socialmedia,etc.
6monthsaaerimplementaDon
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• Administratorshavemixedfeedback– 2pleasedwithcontentandquality(AdmissionsandAnnualGiving)
– 1didnotreturnphonecallsore‐mails(CommunicaDonDepartment)
– 1notpleased(AuxiliaryOps)• Poor“shopability”• StaleinsDtuDonallanguage
6monthsaaerimplementaDon
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WastedRealEstate
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InconsistentTypography
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PoorSightLines
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InformaDonOverload
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WhoareourWebCoordinators?
Department Role Affinity AdminFeedback
Admissions AssistantDirector Facebook,TwiZer,Text,YouTube
Pleased
AnnualGiving AssociateDirector Facebook,Website,Text,YouTube
Pleased
AuxiliaryOps OfficeCoordinator None Notpleased
CommDept PTAdjunct Text,RSSfeeds NA
LiteraryArtsInsDtute
Studentworker Facebook,Text Pleased
EMCPP&CE Studentworker Everythingnewmedia
Pleased
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BarrierstoSuccessofWebCMS
MembersinsecureaboutknowledgeofandinteracDonwithtechnologyresistusingit(O’Hanlon,2009)
SmallerorganizaDonsstuntedbycreaDonofpatchworksystemsbuilttofulfillneedorbasedon“experDse”ofanindividual(Merkel,2005;Turnbowet.al.,2005)
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BarrierstoSuccessofWebCMS
SurveyoforganizaDonsthatimplementedwebCMSsuggestedonly27percentconDnuedusingit
Lackofacentralizededitoranduseofaneditorialcalendarcited
(Veen,2005)
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BarrierstoSuccessofWebCMS
StudyoforganizaDonthatimplementedwebCMSinmid‐2009discoveredfewofdesignatedcontentauthorswereusing
IssuesrelaDngtotools(toodifficulttouse),knowledge(notenoughtrainingorongoingsupport),andprocess(takestoolongtomanage,create,anduploadcontent)
(Lanier,2010)
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BarrierstoSuccessofWebCMS
End‐userexperienceshouldconsidermorethanaccess,usability,andnavigaDon(Ivory&McGrew,2005andCheung,2008)
UnderstandwebinformaLonsaLsfacLontoincludetheunderstandability,reliability,andusefulnessofthetextandvisuals(Cheung,2008)
Exmineimpactoftheinterfacedesignonend‐useremoDon(Ethier,2008)
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3‐partProposal
1. InterviewwebcoordinatorsandadministratorsfromCulinaryServicestoassessexpectaDons,altudes,andbehaviorsregardinguseofInGeniux
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3‐partProposal
2.Develop3tutorialsbasedoninterviewresults,anddelivertutorialsviae‐mailandface‐to‐facetraining
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3‐partProposal
3.AaerwebcoordinatorsimplementtrainingDps,conductfollow‐upinterviewswithwebcoordinatorsandadministratorstoassessaltudesandbehaviorsregardingdeliveryofnewcontent
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Current“help”
WheretostartwithOnlineSupportTableofContents
Whatislanguageof‘averagejoe’
Insertapicture?Uploadagraphic?
NosearchfuncDon
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Current“help”
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Current“help”
ProvideDps.
10pixelsisusuallyenoughbreathingroom
Thebestsidebarimageshavewidthof150andheightof280
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Transformpageslikethis...
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...Topageslikethis
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References
Cheung,C.,Lee,M.K.&MaZhew,K.O.(2008).Thestructureofweb‐basedinformaDonsystemssaDsfacDon:tesDngofcompeDngmodels.JournaloftheAmericanSocietyforInformaLonScience&Technology,59(10),1617‐1630.
Éthiera,J.,Hadayaa,P.,Talbotb,J.&Cadieuxa,J.(2008,September17).InterfacedesignandemoDonsexperiencedonB2CWebsites:EmpiricaltesDngofaresearchmodel.ComputersinHumanBehavior.24(6),2771‐2791
Ivory,M.&MeGrew,R.(2005).EvoluDonofwebsitedesignpaZerns.ACMTransacLonsonInformaLonSystems,23(4),463–497.
Lanier,C.R.(2010,October13).Willdistributedauthorsactuallyuseweb‐basedCMS?Societyof
TechnicalCommunicaLonwebinar.
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References
Mateljan,V.,Juričić,V.&Đambić,G.ContentmanagementsystemineducaDonalenvironments.InternaLonalJournalofEmergingTechnologiesinLearning,3(12),39‐44.
Merkel,C.,Farooq,U.,Xiao,L.,Ganoe,C.,Rosson,M.B.&Carroll,J.M.(2007).ManagingtechnologyuseandlearninginnonprofitcommunityorganizaDons:MethodologicalchallengesandopportuniDes.ComputerHumanInteracLonforManagementofIT,07(March30–31).
O'Hanlon,C.(2009).ResistanceisfuDle.T.H.E.Journal(TransformingEducaLonthroughTechnology),36(3).
Turnbow,D.,Darling,L.M.,Kasianovitz,K.,Young,C.E.,Snyder,L.&Yamamoto,D.(2005).UsabilitytesDngforwebredesign:aUCLAcasestudy.OCLCSystems&Services,21(3),226‐234.
Veen,J.(2005).Whycontentmanagementfails.RetrievedSeptember13,2010fromwww.adapDvepath.com/publicaDons/essays/archives/000315.php