Advertorial Research

i-D magazine

Chosen Magazine

target audience

I believe i-D magazine target audience is

young adults. Probably from about the

ages of 16-30. They are usually more

creative individuals as we can see by the

‘out there’ shoots and clothing used in

editorials etc. They aren’t mainstream and

consider themselves knowledgeable in the

fashion industry. They are generally

interested in music, not necessarily

mainstream music, and art.

Winter 2012 cara delevingne

The ‘i-D’ can also be a

winking smiley which is

often used by young

people when texting.

The cover models either

wink or cover their right

eye to depict the smiley.

The i-D could also be

commentary of being

asked for i-d as a young

person. They also have

a word on the front

which is often something

like ‘youthful’ seen on

the right or ‘grow up’ on

the left.

i-D

Looking at the images on the right and the

caption ‘dad’s gone to iceland’ shows the

young audience and who the magazine is

targeted at.

I believe the readers know

more of the fashion

industry as i-D include

designers on their covers

whereas another

publication such as Vogue

wont often use designers

occupation of readers

The people interviewed in the

magazine are usually

musicians, designers, models,

bloggers or photographers to

name a few. Mostly creative

jobs. This leads me to believe

that the people reading the

magazine are involved in

careers such as these or they’re

either creative students or

students who are interested in

fashion and the arts.

Brooke candy, Winter 2012

Adverts: these include Calvin Klein, the

kooples, G-star raw, lacoste l!ve, carhartt,

hunter,oakley, piero guidi. These are all

young, energetic or sexy advertisements,

which would appeal to a younger

generation rather than older individuals.

There are also a few adverts of cameras

e.g.. Cannon, Nikon, I believe due to the

fact that creatives enjoy i-D.

Tone: i-D uses a lot

of colloquialisms as

well as swear words.

Due to the fact that

young adults

generally speak like

this they feel

connected. They

also use lyrics etc.

as article titles which

make the readers

feel like they are a

‘part of some sort of

club’.

August 2007

Winter 2009

1988

Advertisement Research

Advert: Promotioinal shot Analysis

Oakleys is a brand whose

target market, very obviously,

lies in the young, sporty

person. Almost all adverts

include a sport of some sort,

often extreme sports. This

gives Oakleys the image of

being reliable, sturdy, strong

and long lasting.The O on the

side of the products are world

reknowned. They use famous

sports people to sell their

product which probably makes

the buyer feel, for example, ‘If

Oscar Pistorius wears Oakleys

maybe I should too?’

Scene: usually on the ‘sports

field’ (actually where that

person does their sport eg :

mountain , wave etc)

Oscar Pistorius Rory Macilroy

Valentino Rossi Lance Armstrong (1987-2012)

(Often use quite saturated colours)

“Oakley was created for world-

class athletes, those who see

the limits of possibility as just

another challenge. Their

dedication drives us to look

beyond the conventional ideas

of industry standards. It’s in our

DNA to identify problems,

create inventions, and wrap

those inventions in art. And

simply to make things better

than anyone thought possible.” -

http://www.oakley.com/about

Shaun White

Jordy Smith

Kerri Walsh

Image 1

Want to do it on my sister’s balcony,

London is expecting snow so I want

to do the shoot whilst snowing. I will

shoot sunglasses in snow, with a

snow bucket in background.

Image 2

I will do this shot on the beach, but

use the idea of switching products.

So snow goggles on beach,

sunglasses in snow. Background

will have bucket and spade.

The idea would be to

have the caption :

‘Oakleys, any weather’ or

something along those

lines

Location test shots

Location 1:

Balcony

(Need to wait for snow)

Location test shots

Location 2: Cape

Town Beach

(Stunning location, wait for day

not too windy)

Editing

Final 2

images