Spring 2019 n www.FandFI.com 43

ADVERTORIAL

ASCENT DÉCOR - EMERGING WITH A NEW VISION “Growth is never by mere chance; it is the result of forces working

together.” – James Cash Penney

Ascent Dècor Private Limited is a major home furnishing manufacturer from India. The company houses multiple brands and aims to achieve a significant improvement in its market position.

The Company plans to expand its portfolio through a strategic merger of three successful entities: Ethnic Silk Mills, Revolucion Textil and RUMORS. This brings together complimentary strengths in design, production and marketing of a wider product range to customers. This merged entity will emerge as an important player within the home furnishings and textiles category in India. After this merger, Ascent Décor will be a company with a 25 million US dollar turn-over in 2019 with projections to double its top line in two years to 50 million US dollars.

“Ethnic Silk Mills” for over two decades has been known for its creativity and exports of high end decorative furnishing fabrics to the top internation-al markets. Ascent Dècor aims to continue “ETHNIC” as its brand for the premium segment with niche product line.

“RevolucionTextil” has been growing rapidly making its mark in the global market arena with its creative and com-petitive products catered to mid market segment. Post this unifi-cation, “Revolucion” is looking to enhance the market share of Ascent Décor in this sector.

“RUMORS” operating on “Stock n Sale” model in the past five years, offers beautifully compiled collections of draper-ies, sheers, upholstery, velvets, prints, plains, textures and other value added decorative fabrics to the domestic and internation-al markets. Rumors is working towards becoming a destination for all home furnishing needs.

AscentDècor will be led by four founder Directors : Mukarram Syed, Farook Syed, Gaurav Sureka and Ramachandra Shastry. With over two decades of relevant experience each, the directors are on a mission to make Ascent Décor a top notch company for total solutions in Home Textiles space in the years to come.

Creativity will continue to be the USP of this group. Creation of high-end products would be passionately driven by Amina

Mukarram, while the design process of product lines for mid-market segments would be spearheaded by Gaurav Sureka.

Ascent Décor’s production department will be supported by its state of the art vertically integrated facility comprising of all activities from Designing to shipments all under one roof. All the operations including manufacturing will be driven by a cutting edge ERP system backed by experienced technical teams. A qualified QC team ensures to supply only the best quality controlled products are supplied to its customers.

Ascent Décor begins this New Year 2019 with a new vision and larger dimension, endeavouring to achieve a tremendous growth through strategic partnerships and acquisitions in order to position itself amongst the major textile companies in India.