advertisning objective questions
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Krishna University
Machilipatnam
Department of Business Administration
MBA305-Advertising and Promotion Management
Objective Questions
1. Advertising is a _______ form of communication
A. Paid
B. Non personal
C. Both
D. None
2. Coupon is an example of ______promotional tool
A. Sales
B. Advertising
C. Publicity
D. Direct selling
3. Objective is considered first in the following method
A. Percentage of sales
B. Objective task
C. Both
D. None
4. Sales is the major determinant of advertising budget on the ______ method
A. Percentage of sales
B. Objective task
C. Both
D. None
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5. DAGMAR is used for the ______process
A. Evaluation
B. Positioning
C. Segmenting
D. Targeting
6. Yellow pages is a ______ form of media
A. Print
B. Electronic
C. Transit
D. None
7. Surrogate advertising is a form of _____ advertising
A. Indirect
B. Celebrity
C. Covert
D. Public service
8. Factor/s that influence media selection is/are
A. Timing
B. Budgeting
C. Target audience
D. All the above
9. In AIDA ,A is defined as
A. Attention
B. Attraction
C. Awareness
D. Alternate
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10. In DAGMAR model ,D means
A. Defining
B. Direct
C. Detail
D. Describe
11. Ad recall is a _______process
A. Evaluation
B. Planning
C. Decision
D. Implementation
12. Which of the following is also known as problem child in BCG Matrix?
A. Dogs
B. Questions marks
C. Cash cows
D. Stars
13. Advertising slogans are often proved to be the most effective means of _____________ to
one or more aspects of a product or products.
A. Drawing attention
B. Marketing communication
C. Publicity
D. Sales promotion
14. Ad sedule is influenced by
A. Message
B. Media
C. Both
D. None
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15. Advertising is to improve
A. Sales
B. Profits
C. Awareness
D. All the above
16. Which stage in the PLC normally lasts longer and poses strong challenges to the marketing
managers?
A. Introduction
B. Growth
C. Maturity
D. Decline
17. Which of the following is usually the target of a market challenger?
A. Market nicher
B. Market leader
C. Market follower
D. Market segment
18. Which of the following gives the exact position of a companys product with respect tomarket?
A. Market analysis
B. Consumer analysis
C. Macro analysis
D. Micro analysis
19. Which of the following is NOT a media of advertising?
A. Direct selling
B. Newspaper
C. Radio
D. Television
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20. While considering the place for a product which of the following is important for customer.
A. Communication
B. Convenience
C. cost
21. Which of the following is NOT an external source of idea generation?
A. Top management
B. Competitors
C. Suppliers
D. Customers
22. When any customer does not fully likes the product or talks in favor of the product, it is
known as:
A. Bad mouth
B. Word of mouth
C. Bad impression
D. Unfavorable products
23. Which of the following is NOT a part of marketing communication mix?
A. Telemarketing
B. Public relations
C. Sales promotion
D. Advertising
24. Which of the following are called value maximizers?
A. Sellers
B. Customers
C. Marketers
D. Manufacturers
25. Which of the following explains the description of the product?
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A. Brand
B. Container
C. Labeling
D. Packaging
26. Charging more for a soft drink in a vending machine than in a supermarket is known as:
A. Cost-oriented pricing
B. Price differentiation
C. Penetration pricing
D. Price discrimination
27. Which of the following stage in the PLC is characterized by rapid market acceptance,
increasing sales, and increasing profits?
A. Introduction
B. Growth
C. Maturity
D. Decline
28. The consumer products and services with unique characteristics or brand identification for
which a significant group of buyers is willing to make a special purchase effort are called:
A. Industrial products
B. Specialty products
C. Unsought products
D. Shopping products
29. Retailers are considered under which of the following environment?
A. Broad
B. Weak
C. Task
D. Competitive
30. Which of the following is the task of selecting an overall company strategy for long-run
survival and growth?
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A. Mid-term planning
B. Short-term planning
C. Annual market planning
D. Strategic market planning
31. The purchase of which of the following items is least likely to be affected by demographicfactors?
A. Car
B. Furniture
C. Computer
D. Sugar
32. In BCG matrix, products with low market share and low market growth are referred to as:
A. Dogs
B. Question marks
C. Cash cows
D. Stars
33. Which of the following is NOT a function performed by a public relations department?
A. Public regulations
B. Public affairs
C. Lobbying
D. Product publicity
34. Which of the following is TRUE statement?
A. Selling and marketing are interchangeable
B. Marketing is a narrow concept
C. Selling is a part of marketing
D. Marketing is a part of selling
35. Manufacturers of shampoos often send out free samples of their products with themagazines. This illustrate the use of which of the following element of promotional mix?
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A. Personal selling
B. Sales promotion
C. Direct mail
D. Advertising
36. The loyalty marketing focuses on establishing long term relationship between:
A. Company and retailer
B. Retailer and customer
C. Retailer and consumer
D. Company and customer
37. The price of an executive is:
A. Premium
B. Cost
C. Salary
D. Wage
38. Advertising is used by which of the following?
A. Business firms
B. Nonprofit organizations
C. Professionals
D. All of the given options
39. Pictures and specification of product are added in which of the following part of themarketing plan?
A. Financial summary
B. Executive summary
C. Situation analysis
D. Appendix
40. Which of the following is Not a component of a marketing plan?
A. Marketing advantages
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B. Environmental analysis
C. Executive summary
D. Marketing implementation
41. career in sales may offers:
A. Opportunity for advancement
B. High earnings
C. Personal satisfaction
D. All of the given options
42. Which of the following marketing channel will be best for selling High Tec products?
A. Retailer
B. Mail order
C. Selling direct
D. Wholesaler
43. Which of the following emphasizes on profit margins rather than revenue?
A. Market leader
B. Market challenger
C. Market nicher
D. Market follower
44. A secondary-use package can best be defined as which of the following?
A. Can be used as a promotional tool
B. Can be reused for purposes other than its initial use
C. Facilitates transportation, storage, and handling for middlemen
D. Is recyclable and environmentally safe
45. In BCG matrix, products with high market share and high market growth are referred to as:
A. Dogs
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B. Question marks
C. Cash cows
D. Stars
46. Billboards are example of which of the following advertising media?
A. Television
B. Radio
C. Newspaper
D. Outdoor
47. Which of the following statement is TRUE about publicity?
A. Publicity is a tool of direct selling
B. Publicity is a tool of public relations
C. Publicity is a tool of sales promotion
D. Publicity is a tool of advertising
48. Which of the following is NOT included in product decisions?
A. Styling
B. Brand name
C. Warehousing
D. Packaging
49. What is an outcome of communication and co-operation between sales personnel?
A. Successful selling
B. Successful team selling
C. More market growth
D. More productivity
50. All are the performance measure for tracking the productivity of sales person EXCEPT:
A. Margin by product category
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B. Revenue per territory
C. Margin and revenue per product
D. Revenue per sales person
51. In the _____, the firm faces a trade-off between high market share and high current profit.
A. Introduction stage
B. Growth stage
C. Maturity stage
D. Decline stage
52. For which of the following price wars are good in the short run?
A. Retailers
B. Competitors
C. Customers
D. Companies
53. Which of the following can be used to improve the customers viewpoint about firms
products and services?
A. Experiential innovation
B. Customer interface
C. Experiential world of customers
D. Building experiential platform
54. Why companies are moving towards marketing public relations?
A. To support production, promotion and image
B. To promote and support product promotion
C. To support corporate image and product
D. To support product promotion and selling
55. Cash cows are SBU's that typically generate:
A. Large amounts of cash
B. A lot of competition
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C. Large awareness levels but few sales
D. Problems for product managers
56. Which of the following involves designing and manufacturing the container or wrapper for
a product?
A. Labeling
B. Branding
C. Product line
D. Packaging
57. While considering the place for a product which of the following is important for customer.
A. Communication
B. Convenience
C. Cost
D. Solution
58. Which of the following BEST describes the definition of marketing mix?
A. The way business distribute the products in the market
B. The way product are arranged in the stores
C. The way product is priced
D. The way business elements are combined to meet the needs of customers
59. All of the following are the examples of unsought goods EXCEPT:
A. Course books
B. Encyclopedia
C. Funeral plots
D. Insurance policy
60. Which of the following BEST describes the consumers preference for products that are
widely available to them?
A. Production concept
B. Marketing concept
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C. Selling concept
D. Product concept
61. Which of the following relating to price is considered as a key element in the marketing
mix?
A. The size of the sales force
B. The speed of an exchange
C. Quality and cost controls
D. The generation of total revenue
62. Which of the following is NOT a force in the macro environment?
A. Cultural
B. Political
C. Economic
D. Supplier
63. Which of the following is the sale of consumer products or services in a face to facemanner away from a fixed retail location?
A. Industrial selling
B. Indirect selling
C. Direct selling
D. Business to business selling
64. Which type of media has an advantage of mass coverage for promotions?
A. Television
B. Radio
C. Newspaper
D. Direct mail
65. Price is the only element in the marketing mix that produces:
A. Fixed cost
B. Expense
C. Variable cost
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D. Revenue
66. Which of the following is the basic role of promotion?
A. Interpretation
B. Communication
C. Manipulation
D. Information
67. All of the following are the examples of controllable factorsEXCEPT:
A. Line of business
B. Corporate culture
C. Overall objectives of organizations
D. Competition in the market
68. Which of the following is NOT a type of vertical integration?
A. Unbalanced vertical integration
B. Balanced vertical integration
C. Forward vertical integration
D. Backward vertical integration
69. All of the following are the advantages of IMC EXCEPT:
A. Company will have a success factor
B. Money will be less spent
C. Results will be achieved easily
D. Lack of consistency in the message of company
70. Which of the following sets floor for the price that company can charge for its product?
A. Product
B. Premium
C. Promotion
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D. Cost
71. Identify the type of packaging for ice creams.
A. Primary packaging
B. Secondary packaging
C. Transport packaging
D. Decorative packaging
72. In the product adoption process, the consumer is stimulated to seek information about theinnovation at which of the following stage?
A. Interest
B. Trial
C. Awareness
D. Evaluation
73. Which of the following is an example of indirect selling?
A. B2B selling
B. Door-to-door selling
C. Face-to-face selling
D. Telemarketing
74. An event designed to attract the public's attention to the promoters is known as:
A. Press release
B. Public relation
C. Publicity stunt
D. Publicity
75. In which of the following the manager attempts to maintain the same margin regardless of
changes in cost?
A. Stabilization of margin
B. Increasing the margin
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C. Decreasing the cost
D. Increasing the cost
76. Product planners need to think about products and services on three levels. Each level adds
more customer value. The most basic level is the _____, which addresses the question,
What is the buyer really buying?
A. Augmented product
B. Actual product
C. Core benefit
D. Specialty product
77. Which of the following can be used to build up long-term image for a product?
A. Free samples
B. Advertising
C. Coupons
D. Price packs
78. Which of the following is known as a set of marketing tools used by the firms to pursue its
marketing objectives in the target market?
A. Marketing mix
B. Promotion mix
C. Offering mix
D. Product mix
79. Which of the following is a controllable factor for marketers?
A. Competition
B. Technology
C. Corporate culture
D. Economy
80. Sales decline in the decline stage of the PLC because of technological advances, increased
competition, and _____.
A. Shifts in unemployment
B. Shifts in the economy
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C. Shifts in consumer tastes and preferences
D. Foreign imports
81. Which of the following is a major determinant of demand for the product in the market?
A. Planning
B. Promotion
C. Price
D. Place
82. Which of the following is also called an Export market?
A. Consumer market
B. Business market
C. Global market
D. Government market
83. Which pricing strategy involves a company fixing a low price that high-cost competitors
cannot match?
A. Skimming
B. Psychological
C. Cost-orientated
D. Penetration
84. The _____ is the central instrument for directing and coordinating the marketing effort.
A. Business plan
B. Production plan
C. Market plan
D. Selling plan
85. Which of the following is NOT a part of consumer adoption process?
A. Convenience
B. Trail
C. Evaluation
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D. Interest
86. Which of the following offers an incentive to buy a product?
A. Direct mail
B. Public relations
C. Sales promotion
D. Advertising
87. ABC Company has introduced a new beverage in the market. The company must informcustomers about the availability and the benefits of the beverage. Identify the activitiy of
marketing mix involved.
A. Place
B. Price
C. Promotion
D. Product
88. Which of the following is a strategy of using a successful brand name to launch a new or
modified product in a new category?
A. Line extension
B. Co- branding
C. Brand extension
D. Multibranding
89. How TV commercials can catch the attention of customers?
A. Catchy jingles
B. Humor
C. Catch-phrases
D. All of the given options
90. In which of the following company specifically creates a brand to counter a competitive
threat?
A. Fighting brand
B. Co-brand
C. Family brand
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D. Individual brand
91. Identify which one of the following is a cash cow.
A. A product with high growth and high market share
B. A product with low growth and high market share
C. A product with low growth and low market share
D. A product with high growth and low market share
92. Which of the following is a part of the media that is specially designed to reach a very largeor the whole population of a country?
A. Internet
B. Electronic media
C. Mass media
D. Publicity
93. The label on a soft drink can read "cool and refreshing." For what reason are these words
used?
A. To encourage multiple purchases
B. To provide information
C. To promote the product
D. To satisfy legal requirements
94. Which of the following is a reduced price marked on the label or package by producer?
A. Coupon
B. Price-pack deal
C. Sample
D. Cents-off deal
95. Identify the commercialization decision which involves decisions regarding launch ofproduct in single or multiple localities?
A. Why to launch the product?
B. How to launch the product?
C. Where to launch the product?
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D. When to launch the product?
96. Which of the following channel is used for standardized items?
A. Selling direct
B. Mail order
C. Retailer
D. Wholesaler
97. The price of which of the following is lower than the cost and is used to drag customersinto a store.:
A. Premium product
B. Discounted product
C. On-sale item
D. Loss leader
98. Which of the following is considered as dead end of distribution?
A. Promotion
B. Warehousing
C. Wholesaling
D. Retailing
99. What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000?
A. 50
B. 100
C. 150
D. 200
100.Buying and selling of mass consumer goods and services comes under which of the
following markets?
A. Business markets
B. Global markets
C. Consumer markets
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D. Government markets