1. 1. Advertisings New Medium: Human Experience
2. 2. BUT THEY BECAME MORE
3. 3. INTRUSIVE
4. 4. DULL & BORING
5. 5. MARKETERS MUST FUNDAMENTALLY RETHINK THEIR ADVERTISING STRATEGY AND EXECUTION TO CREATE AN IMPACT
6. 6. HUMAN ADVERTISING IS THE WAY !!
7. 7. THINK LESS ABOUT WHAT ADVERTISING SAYS TO ITS TARGETS AND MORE ABOUT WHAT IT DOES FOR THEM
8. 8. FATHERS DAY MARKETING
9. 9. ONE CANNOT COMPETE FOR ATTENTION BY YELLING ACROSS LOUDER
10. 10. Oh!! Then what to do?
11. 11. MAPPING STRATEGICALLY TO THE 4 DOMAINS
12. 12. 1PUBLIC SPHERE THE FOUR SPHERES OF HUMAN ADVERTISING
13. 13. ENGAGE CONSUMERS DURING MOMENTS OF DOWNTIME WHEN THEYRE MOVING BETWEEN ONE POINT OR ACTIVITY AND THE NEXT AND HAVE ATTENTION FREE FOR NEW INPUT
14. 14. MORE RELAVENT IN CONTEXT & HELP PEOPLE REACH PERSONAL OBJECTIVES
15. 15. THIS WAS AIRED DURING OVER BREAKS OF IND VS PAK WORLD CUP 2015
16. 16. 2SOCIAL SPHERE THE FOUR SPHERES OF HUMAN ADVERTISING
17. 17. USE SOCIAL INTERACTIONS AS CARRIERS OF AD MESSAGING
18. 18. INDIA HAS JUST STARTED MOVING TOWARDS SOCIAL SPHERE AND IT HAS LONG WAY TO GO AND MANY NEW INNOVATIVE THINGS TO COME - AN UNDERGRADUATE AT IIT MADRAS
19. 19. 3TRIBAL SPHERE THE FOUR SPHERES OF HUMAN ADVERTISING
20. 20. TRIBAL SPHERE IS THE DOMAIN OF MORE-FOCUSED SOCIAL ENGAGEMENT
21. 21. 4PSYCHOLOGICAL SPHERE THE FOUR SPHERES OF HUMAN ADVERTISING
22. 22. INSERT WORDS, PHRASES, OR EMOTIONS INTO A CONSUMERS PSYCHOLOGICAL PROCESSES
23. 23. LEAD INDIA AD CAMPAIGN
24. 24. NOT JUST AD, BUT MOTIVATION AS WELL
25. 25. HOW TO PLACE ADS IN THE SPHERES?
26. 26. HAVE A CUSTOMER CENTRIC APPROACH AND NOT MEDIA CENTRIC
27. 27. LOOK FROM CUSTOMERS POINT OF VIEW1
28. 28. TARGET THE CAMPAIGN TO CREATE VALUE FOR CONSUMERS2
29. 29. TEST, LISTEN, AND ADJUST ADS TO IMPROVE THE CUSTOMER EXPERIENCE3
30. 30. EVALUATE AN EXPANSION STRATEGY4
31. 31. CONSTANTLY LOOK FOR WAYS TO REFRESH THE MESSAGE5
32. 32. ADVERTISING IN THESE SPHERES WORKS ONLY WHEN IT IS WELCOME AND USEFUL; ELSE THEY WILL REJECT IT OR, WORSE, REACT WITH A SCORCHING BACKLASH
33. 33. "These slides were created by B. Pavan Kumar as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)"