advertising recall in 2013 france the uk germany italy ... · vetflash is an online omnibus monthly...

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ADVERTISING RECALL IN 2013

FRANCE – THE UK – GERMANY – ITALY – SPAIN

OVERALL ASSESSMENT

bio'sat 14 chemin prof Depéret 69160 Tassin France tel 33 472 383 686 www.biosat-survey.com

ANNUAL AD TRACKING

WESTERN EUROPE 2013

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TECHNICAL REMINDER

This document presents a compilation of our veterinary advertising impact tracking

during the year 2013 .

Vetflash is an online omnibus monthly carried out among practitioners specialized in

the treatments of pets or spending a large proportion of their time treating pets.

The spontaneous responses were obtained via our online access-panel Vetflash from a

geographically representative sample of predominantly canine vets.

Sample :

France: 120 vets

Germany, the UK, Italy and Spain: 100 vets per country

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ANNUAL AD TRACKING

(FRANCE)

9%

23% 25%

7% 6% 1% 4%

4% 6%

13%

3% 4%

6% 3%

22%

35%

28%

35%

32%

24%

13% 11%

2%

18%

27% 26%

11%

27% 24%

7%

10%

4%

37%

26%

13%

8% 7% 5% 6%

1%

3%

3%

4%

40%

23%

21%

38%

0%

5%

10%

15%

20%

25%

30%

35%

40%

January February March April May June July September October November December

5 main products spontaneously mentioned in 2013 Cardalis

Comfortis

Frontline

Metacam

Semintra

Comfortis 9%

Frontline 7%

Semintra 5%

Metacam 5%

Cardalis 4% Revitacam

4% Certifect 4%

Advantix 4%

Activyl 3%

Others 55%

Annual share of voice in 2013

Reminder question: During the last month, for which products for cats and dogs do you remember having seen advertisements ?

4 4

4%

22%

13%

15% 12%

8%

2%

6%

1% 1%

11%

16% 20%

20%

3% 5%

2% 3%

11% 14%

17%

18%

5% 10%

16%

4%

1% 1%

4%

6%

3%

22%

35%

28%

35%

32%

24%

13% 11%

2%

18%

27% 26%

11%

27% 24%

7%

10%

4% 4%

0%

5%

10%

15%

20%

25%

30%

35%

40%


Monthly scores of main products mentioned in 2013

Activyl

Advantix

Certifect

Comfortis

Frontline

9%

23% 25%

7% 6% 1%

4% 6%

13%

3%

4% 2% 2%

10% 13%

10%

5% 8%

2% 2% 4%

17%

27%

18%

21% 21%

6% 4%

14%

10%

3%

5%

40%

23%

21%

38%

0%

5%

10%

15%

20%

25%

30%

35%

40%


Cardalis

Milbemax

Oncept

Pexion

Semintra

11% 8%

4% 2% 3% 2% 2% 3%

37%

26%

8%

7%

5% 6%

1%

3% 3%

4%

21%

28%

14%

1%

12%

8%

6%

2%

17%

9%

4% 1%

6%

19%

7%

2% 0%

5%

10%

15%

20%

25%

30%

35%

40%


Cimalgex

Metacam

Revitacam

Trocoxil

ECTOPARASITICIDES

NSAIDs

OTHERS

ANNUAL AD TRACKING

(FRANCE)

5 5

5%

12% 10%

4%

8%

11%

10%

16%

14%

6%

20% 18% 21%

18% 19%

15%

21%

18%

11%

17%

30%

18%

15%

9%

11%

36%

17% 18%

3%

15% 13%

11%

14%

10%

5% 1% 2% 0%

5%

10%

15%

20%

25%

30%

35%

40%

January February March April May June July September October November

5 main products spontaneously mentioned in 2013 Comfortis

Frontline

Pexion

Semintra

Seresto

Frontline 9%

Pexion 5%

Comfortis 5%

Seresto 4%

Semintra 3% Activyl

3% Cardalis 3%

Royal Canin 3%

Veraflox 3%

Profender 2%

others 60%



ANNUAL AD TRACKING

(GERMANY)

6 6

4% 2% 2% 2%

3% 7%

10% 6% 6%

4% 7%

12% 7%

6% 8%

3% 2%

3% 0%

5%

10%

15%

20%

25%

30%

35%

40%

January February March April May June July September October December

Milbemax

Profender

5%

14% 12%

4%

6% 6% 10% 5% 12% 10%

4% 8%

11% 10% 14%

6%

20% 18% 21%

18% 19% 15%

21% 16%

18%

11%

3%

15% 13% 11%

14%

10% 5% 1% 2% 0%

5%

10%

15%

20%

25%

30%

35%

40%



Activyl

Comfortis

Frontline

Seresto

3% 1%

3% 6% 2%

4% 2%

2%

6% 6% 5% 7% 8% 5%

2%

3% 4%

4% 0%

5%

10%

15%

20%

25%

30%

35%

40%


Cimalgex

Metacam

15% 15%

3% 3%

6%

1% 3%

3%

7%

3%

17%

30%

18%

15%

9% 11%

6% 5%

9% 6% 7% 6% 5% 4%

2%

7%

36%

17% 18%

7% 2%

1% 2%

4% 4%

12% 11%

0%

5%

10%

15%

20%

25%

30%

35%

40%


Cardalis

Pexion

Royal Canin

Semintra

Veraflox

OTHERS

WORMERS

NSAIDs

ECTOPARASITICIDES

ANNUAL AD TRACKING

(GERMANY)

7 7

28%

40%

30%

18%

21% 23%

31%

19%

24%

3% 3%

16% 16% 10% 11% 10%

18%

17%

14%

8%

3%

9%

4% 5%

24% 23%

20% 22% 19%

37%

25%

29% 30%

27%

20% 17%

9%

21%

40%

33%

13%

18%

9% 6%

12%

9%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

January February April May June July September October December

6 main products spontaneously mentioned in 2013 Advocate

Comfortis

Drontal

Metacam

Pexion

Vetmedin

Advocate 11%

Metacam 10%

Vetmedin 7%

Pexion 7% Drontal

4% Comfortis

4%

Cardalis 4%

Semintra 4%

Others 49%



ANNUAL AD TRACKING

(THE UK)

8 8

3% 3%

16% 18% 16%

10%

6%

11%

5%

15% 10% 9% 7%

4% 4% 1% 1% 0%

5%

10%

15%

20%

25%

30%

35%

40%


Comfortis

Frontline

5% 8%

1%

9%

7% 3%

24%

23% 20% 22% 19%

37%

25% 29%

21% 15%

6% 8% 9%

7% 3%

8% 10%

2% 2% 4%

11%

17%

7% 8%

6% 3%

4% 6%

13% 11%

6% 5%

8%

0%

5%

10%

15%

20%

25%

30%

35%

40%



Cimalgex

Metacam

Onsior

Previcox

Trocoxil

11% 12%

12% 10% 7%

8%

3% 9% 8%

40% 33%

16% 13% 18%

9% 6%

12% 9%

0%

5%

10%

15%

20%

25%

30%

35%

40%


Cardalis

Vetmedin

28%

40%

30%

18% 21%

23%

31%

19% 24%

10%

18% 17% 14%

8% 3%

9%

4% 5%

12% 10%

6%

27%

19% 20% 17%

9%

21% 20%

28% 31%

3% 7% 6% 6%

2%

1%

12% 6%

0%

5%

10%

15%

20%

25%

30%

35%

40%


Advocate

Drontal

Nobivac

Pexion

Semintra

Veraflox

NSAIDs

OTHERS

CARDIOLOGY

ECTOPARASITICIDES

ANNUAL AD TRACKING

(THE UK)

9 9

9%

18%

8%

6% 6%

3%

15%

34%

40%

19% 15%

18%

21%

27% 27%

21%

17%

8% 11%

11% 12%

4% 1%

4%

12%

22%

19%

10%

5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

January March April July October December

5 main products spontaneously mentioned in 2013 Activyl

Advantix

Frontline

Scalibor

Seresto

Advantix 10%

Frontline 10%

Seresto 6%

Activyl 4%

Scalibor 4%

Onsior 3%

Veraflox 3%

Canileish 3%

Semintra 2%

Others 55%



ANNUAL AD TRACKING

(ITALY)

10 10

18%

8% 6% 6%

3%

8%

34%

40%

19%

15%

5% 4% 4% 1%

10%

4%

18%

21%

27% 27%

21%

17%

11%

11% 12%

4%

1%

4%

12%

22% 19%

5%

0%

5%

10%

15%

20%

25%

30%

35%

40%



Activyl

Advantix

Comfortis

Frontline

Scalibor

Seresto

6% 8% 9%

5%

1% 2%

9%

4%

9%

1% 5% 4%

6%

15% 14% 15% 16%

4% 6%

7%

10%

5%

0%

5%

10%

15%

20%

25%

30%

35%

40%


Canileish

Cardotek

Fortekor

Guardian

Semintra

Veraflox

7% 6% 6% 11%

5%

5% 3% 4% 4%

7%

2%

1% 6%

3% 3% 2% 4%

0%

5%

10%

15%

20%

25%

30%

35%

40%


Onsior

Previcox

Trocoxil

NSAIDs

OTHERS

ECTOPARASITICIDES

ANNUAL AD TRACKING

(ITALY)

11 11

5%

12%

64%

48%

29% 26%

17%

5%

29% 25%

18%

13% 14%

6% 6%

15% 11%

7% 10%

8% 9% 9%

3% 6% 6%

9%

2%

9% 10%

16%

0%

10%

20%

30%

40%

50%

60%

January March June July September October December

5 main products spontaneously mentioned in 2013 Advantix

Frontline

Scalibor

Royal Canin

Recuvyra

Advantix 18%

Frontline 10%

Scalibor 6%

Royal Canin

5% Recuvyra

4% Comfortis

4% Advance

4%

Cardalis 3%

Semintra 3%

Others 43%



ANNUAL AD TRACKING

(SPAIN)

12 12

4%

12%

1% 4% 6%

5% 8%

9%

9% 3% 6% 7% 6% 9%

0%

10%

20%

30%

40%

50%

60%

70%


Advance

Royal Canin

1% 1% 1% 5%

12%

64%

48%

29% 26% 17%

7% 10% 4% 4%

8% 6% 6% 5%

29% 25%

18% 13%

14%

14%

2% 3% 4% 6% 6%

15% 11%

7% 10% 8%

0%

10%

20%

30%

40%

50%

60%

70%



Activyl

Advantix

Comfortis

Frontline

Procox

Scalibor

8%

14%

2% 5%

1%

2% 2%

12%

7% 1% 0%

10%

20%

30%

40%

50%

60%

70%


Cardalis

Vetmedin

7% 7% 2%

2% 2% 2%

9% 10% 16% 9% 7%

0%

10%

20%

30%

40%

50%

60%

70%


Pexion

Recuvyra

Semintra

OTHERS

FOOD

CARDIOLOGY

ECTOPARASITICIDES

ANNUAL AD TRACKING

(SPAIN)

advertising recall in 2013 france the uk germany italy ... · vetflash is an online omnibus monthly...

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