advertising & promotion awards 2006 · 2008-08-22 · trade marketing manager: laura petry...
TRANSCRIPT
CO-PACKSADVERTISING & PROMOTION AWARDS 2006
GIFT CARTON/TIN
60 • Beverage Dynamics • www.adamsbevgroup.com • November/December 2006
FIRST PLACEBrand: Absolut CitronCompany: Absolut Spirits CompanyMarketing Director: Carol GiaconelliAgency: G2 WorldwideCreative Director: Michael ClarkeArt Director: Stephanie Goralnick
SECOND PLACEBrand: Absolut MandrinCompany: Absolut Spirits CompanyMarketing Director: Carol GiaconelliAgency: G2 WorldwideCreative Director: Michael ClarkeArt Director: Stephanie Goralnick
THIRD PLACEBrand: Southern ComfortCompany: Brown-Forman Corp.Account Executive: DeDe HopkinsBrand Manager: Jeff StumAgency: Momentum WorldwideAccount Director: Dean WeilerCopywriter: Rebecca GriffithArt Director: Corey MelzerAccount Director: Elizabeth Baer
FIRST PLACEBrand: JagermeisterCompany: SidneyFrank ImportingMarketing Directors:Jean-Marie Heins andBud FenzelBrand Manager:Amanda LechnerCreative Director: Bill HendersonArt Director: Jack Egan
SECOND PLACE (TIE)Brand: Jack Daniel’sTennessee WhiskeyCompany: Brown-FormanCorp.Marketing Director: John HayesBrand Managers: Mark Baconand Sue Ann MattoxAgency: DraftCreative Director: Joel OptholtArt Director: Mitch Chmielarz
SECOND PLACE (TIE)Brand: Bernheim WheatWhiskeyCompany: Heaven HillDistilleriesMarketing Director: Kate LattsBrand Manager: Kristin JacksonAgency: Keller Crescent Co.Copywriter: Pat FaganCreative Director: Randall RohnArt Director: Gerry Ulrich
THIRD PLACE (TIE)Brand: Southern ComfortCompany: Brown-Forman Corp.Account Executive: Laura BrickeyBrand Manager: Jeff StumAgency: Momentum WorldwideCreative Director: Dean WeilerAccount Director: Elizabeth BaerArt Director: Corey Melzer
THIRD PLACE (TIE)Brand: Jack Daniel’s TennesseeWhiskeyCompany: Brown-Forman Corp.Marketing Director: John HayesBrand Manager: Mark BaconAgency: Geoff Mayer, Brown-FormanCreative Director: Jim MurphyCopywriter: John McBrydeArt Director: Geoff Mayer
GIFT SETS/PACKSADVERTISING & PROMOTION AWARDS 2006
SHELF-TALKER/WOBBLER
FIRST PLACE Brand: Corazon TequilaCompany: Sidney FrankImportingMarketing Directors: Jean-MarieHeins and Bud Fenzel Brand Manager: Danielle FriedmanCreative Director: Bill HendersonArt Director: Jack Egan
SECOND PLACEBrand: Jack Daniel’s TennesseeWhiskeyCompany: Brown-Forman Corp.Marketing Director: John HayesBrand Manager: Mark BaconAgency: Geoff Mayer, Brown-FormanCreative Director: Sue Ann MattoxCopywriter: John McBrydeArt Director: Geoff Mayer
THIRD PLACE (TIE)Brand: Jack Daniel’s TennesseeWhiskeyCompany: Brown-Forman Corp.Marketing Director: John HayesBrand Managers: Mark Baconand Sue Ann MattoxAgency: DraftCreative Director: Joel OpholtArt Directors: Brad Miedema andAlex Neukomm
THIRD PLACE (TIE)Brand: Bombay SapphireCompany: Bacardi USAMarketing Director: Monsell DarvilleBrand Manager: Christine Moll Agency: MoosylvaniaCreative Director: Michelle ThomasCopywriter: Teresa EschmannArt Director: Matt DalePromotions Manager: Debby Menegay
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FIRST PLACEBrand: Bacardi Flavored RumsCompany: Bacardi USAMarketing Director: Celio RomanachBrand Manager: Claudia PertierraAgency: MoosylvaniaCreative Director: Lance ThomasCopywriter: Sarah Shockley Art Director: Wes GehbauerPromotions Manager: Simon Areras
SECOND PLACEBrand: AbsolutCompany: Absolut Spirits CompanyMarketing Director: Carol GiaconelliAgency: G2 WorldwideCreative Director: Michael ClarkeCopywriter: Jenny EggersArt Director: Stephanie Goralnick
THIRD PLACE (TIE)Brand: Jack Daniel’s CountryCocktailsCompany: Brown-Forman Corp.Marketing Director: John HayesBrand Manager: S.K. KimAgency: DraftCreative Director: Joel OpholtArt Director: Brad Miedema
THIRD PLACE (TIE)Brand: Pepe LopezCompany: Brown-Forman Corp.Marketing Director: Erin SchladerBrand Manager: Rene ValdezAgency: Momentum WorldwideCreative Director: Dean WeilerArt Director: Kari PeckAccount Director: Elizabeth BaerAccount Executive: Anita Bramstetier
FIRST PLACEBrand: DrambuieCompany: Bacardi USAMarketing Director: Monica GaraitonandiaBrand Manager: Jenny Cardenas-FleitiesAgency: MoosylvaniaCreative Director: Lynn UlmanCopywriter: Teresa EschmannArt Director: Lynn UlmanPromotions Manager:Maricarmen Diaz-Artigues
SECOND PLACE (TIE)Brand: Tsingtao BeersCompany: Barton Beers, Ltd.Marketing Director: FredGraefenhainBrand Manager: Tom WillettAgency: MNA CreativeCreative Director: Phil Congello
SECOND PLACE (TIE)Brand: Jack Daniel’sTennessee WhiskeyCompany: Brown-Forman Corp.Marketing Director: John HayesBrand Manager: Lisa HunterAgency: DraftCreative Director: Joel OptholtArt Director: Rob Mulsoff
THIRD PLACE Brand: Jack & CokeCompany: Brown-Forman Corp.Marketing Director: John HayesBrand Manager: Lisa HunterAgency: DraftCreative Director: Joel OptholtArt Director: Brad Miedema
FIRST PLACEBrand: Jim BeamCompany: Beam Global Spirits & WineMarketing Director: Adam RappoportBrand Manager: Brian AddisonAgency: ZipatoniCreative Director: Devin GrimesCopywriter: Josh LebowitzAccount Coordinator: Meghan Mart
SECOND PLACEBrand: Southern ComfortCompany: Brown-FormanAccount Executive: Laura BrickeyBrand Manager: Jeff StumAgency: Momentum WorldwideCreative Director: Dean WeilerCopywriter: Rebecca GriffithPrint Manager: Laura MaichelArt Director: Corey MelzerAccount Director: Elizabeth Baer
THIRD PLACEBrand: PAMA Pomegranate LiqueurCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Reid HaferAgency: Keller Crescent Co.Creative Director: Randall RohnCopywriter: Lynne MladyArt Director: Gerry Ulrich
BOTTLE NECKER/NECK HANGERADVERTISING & PROMOTION AWARDS 2006
BANNER/STREAMER
62 • Beverage Dynamics • www.adamsbevgroup.com • November/December 2006
DANGLER/MOBILEADVERTISING & PROMOTION AWARDS 2006
CASE CARD
FIRST PLACEBrand: Jack & CokeCompany: Brown-Forman Corp.Marketing Director: John HayesBrand Manager: Lisa HunterAgency: DraftCreative Director: Joel OptholtArt Director: Brad Miedema
SECOND PLACEBrand: Jack Daniel’sTennessee WhiskeyCompany: Brown-Forman Corp.Marketing Director: John HayesBrand Manager: Mark BaconAgency: DraftCreative Director: Joel OptholtArt Director: Alex Neukomm
THIRD PLACE (TIE)Brand: Bacardi Flavored RumsCompany: Bacardi USAMarketing Director: CelioRomanachBrand Manager: Claudia PertierraAgency: MoosylvaniaCreative Director: Lance ThomasCopywriter: Sarah Shockley Art Director: Wes GehbauerPromotions Manager: Simon Areras
THIRD PLACE (TIE)Brand: AmarulaCream LiqueurCompany: Brown-Forman Corp.Account Executive:Katie HendersonBrand Manager:Meghan MurrayAgency: MomentumWorldwideCreative Director:Dean WeilerCopywriter: Rebecca GriffithPrint Manager: Laura MaichelArt Director: Kari PeckAccount Director:Elizabeth Baer
Beverage Dynamics • www.adamsbevgroup.com • November/December 2006 • 63
FIRST PLACE (TIE)Brand: PAMA Pomegranate LiqueurCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Reid HaferAgency: Keller Crescent Co.Creative Director: Randall RohnCopywriter: Lynne MladyArt Director: Gerry Ulrich
FIRST PLACE (TIE)Brand: Wines of FranceCompany: VINIFLHORMarketing Director:Marie-Agnes ObertiBrand Manager: Armelle JaboeufAgency: SOPEXA USAMarketing Director: Greg DeligdischMarketing Manager:Alice LoubatonArt Director: Chui-Man Lee
SECOND PLACE Brand: Absolut RubyRedCompany: TheAbsolut SpiritsCompanyMarketing Director:Carol GiaconelliAgency: G2 WorldwideCreative Director:Orna NavonArt Director:Stephanie Goralnick
THIRD PLACE (TIE)Brand: Absolut ApeachCompany: The AbsolutSpirits CompanyMarketing Director:Carol GiaconelliAgency: G2 WorldwideCreative Director:Michael ClarkeArt Director: Arianna Tetamanzi
THIRD PLACE (TIE)Brand: Jack Daniel’sTennessee WhiskeyCompany: Brown-FormanMarketing Director: John HayesBrand Manager: Mark BaconAgency: DRAFTCreative Director: Joel OptholtArt Director: Alex Neukomm
FIRST PLACEBrand: Jack Daniel’s SingleBarrelCompany: Brown-FormanAccount Executive: Laura BrickeyMarketing Director: John HayesBrand Manager: Mark GrinkstoffAgency: DraftCrative Director: Joel OptholtArt Director: Rob Mulsoff
SECOND PLACE Brand: Jack Daniel’sTennessee WhiskeyCompany: Brown-FormanMarketing Director: Dana AllenTrade MarketingManager: Laura PetryAgency: MomentumWorldwideCreative Director: Dean WeilerCopywriter: Rebecca GriffithArt Director: Kari Peck
THIRD PLACE (TIE)Brand: Stellar GinCompany: Brown-Forman Corp.Marketing Manager: Aaron MartinBrand Manager: Dan KelleyAgency: Momentum WorldwideCreative Director: Dean WeilerCopywriter: Rebecca GriffithPrint Manager: Laura MaichelArt Director: Philip RodriguezAccount Director: Elizabeth BaerAccount Executive: Laura Brickey
THIRD PLACE (TIE)Brand: Jim BeamCompany: Beam Global Spirits & WineMarketing Director: Keith NeumannBrand Manager: Brian AddisonAgency: ZipatoniCreative Director: Devin GrimesCopywriter: Josh Lebowitz
FIRST PLACEBrand: JagermeisterCompany: Sidney Frank Importing Co.Marketing Directors: Jean-Marie Heins andBud FenzelBrand Manager: Amanda LechnerAgency: I-DesignCreative Director: Bill HendersonArt Director: Jack Egan
SECOND PLACEBrand: Southern ComfortCompany: Brown-Forman Corp.Account Executive: DeDe HopkinsBrand Manager: Jeff StumAgency: Momentum WorldwideAccount Director: Dean WeilerCopywriter: Rebecca GriffithArt Director: Corey MelzerAccount Director: Elizabeth Baer
THIRD PLACEBrand: Evan WilliamsCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Kristin JacksonAgency: Keller Crescent Co.Creative Director: Randall RohnArt Director: Naiyana HardyCopywriter: Randall Rohn
SWEEPSTAKES/TAKE-ONE CASE CARDADVERTISING & PROMOTION AWARDS 2006
MOTION DISPLAY
64 • Beverage Dynamics • www.adamsbevgroup.com • November/December 2006
FLOOR BIN/RACKADVERTISING & PROMOTION AWARDS 2006
ELECTRONIC SIGNAGE/DISPLAYS
FIRST PLACEBrand: Rosemount EstateCompany: Foster’s Wine EstatesMarketing Director:Jeff BurghardtBrand Manger: Ariel MeyerAgency: Anda/BurghardtAdvertisingArt Director: Ish Anda
SECOND PLACE Brand: M&R Asti Company: Bacardi USAMarketing Director: Monica GaraitonandiaBrand Manager: Eric MaldonadoAgency: MoosylvaniaPromotions Manager: Felipe Grabiel
THIRD PLACE (TIE)Brand: Bacardi Grand MelonCompany: Bacardi USAMarketing Director: Celio RomanachBrand Manager: Claudia PertierraAgency: MoosylvaniaCreative Director: Lance ThomasCopywriter: Sarah Shockley Art Director: Wes GehbauerPromotions Manager: Felipe Grabriel
THIRD PLACE (TIE)Brand: Burnett’s Flavored VodkaCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Reid HaferAgency: TPH Global Solutions
FIRST PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-Forman Corp.Marketing Director: Mark BaconAgency: The Hive Strategic Marketing, Inc.Art Director: Jennifer Bennett
SECOND PLACEBrand: Bacardi Flavored RumsCompany: Bacardi USAMarketing Director: Celio RomanachBrand Manager: Claudia PertierraAgency: MoosylvaniaCreative Director: Lance ThomasCopywriter: Sarah Shockley Art Director: Wes GehbauerPromotions Manager: Raul Mederos
THIRD PLACEBrand: Miller LiteCompany: Miller Brewing CompanyBrand Manager: Campbell BrownAgency: UpshotCreative Director: Chris MartinianoCopywriter: Chris MartinianoArt Director: Matt KubisPromotions Manager: Donna Lorr
Beverage Dynamics • www.adamsbevgroup.com • November/December 2006 • 65