ADVERTISING IN THE CONTEMPORARY BUSINESS WORLD

From The Technological Aspect

OutlineRole of advertising in the contemporary business world

Technological advancement of advertising in the

contemporary business world

Conclusion

Recommendations

Role of advertising in the contemporary business world

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action.

Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, out door or direct mail; or new media such as websites and text messages.

The competitive market environment has made the advertising field very experimental and hence advertisers are adopting different measures to attract the attention of their target customers.

Companies are carried away with their profit motives. They forget that as they are a part of the society, they have a responsibility towards the society, as well. Any activity of the company should not have an adverse effect on the society.

Technological Advancement of Advertising in the Contemporary Business World

Social Media

Search Engine Optimization

Interest-Based Advertising

Online Video

Measuring Actions Vs. Impressions

Interactive TV

Brand-Specific Commercial Ratings

Mobile Advertising And Payments

Marketing-Mix Modeling

Ad-Id

Conclusion

With the rapid development of the technology advertising had become more effective. There are many new technologies used for advertising in the contemporary business world.

The growing trend of advertising is leaning heavily on Internet. Advertising products and services through the Internet are more effective and efficient for surely it saves on a lot of time.

Advertisements are immediately published which is not restricted by time or any geographical boundaries thus reaching global consumers at large.

Recommendation

Bibliography

https://www.linkedin.com/pulse/role-advertising-present-business-world-abey-francis

http://kalyan-city.blogspot.com/2013/01/importance-of-advertising-why.html

http://adage.com/article/cmo-strategy/bob-liodice-10-tech-advances-marketers-live/144872/