Advertising Package

OVERVIEW

FACT was founded in 2003 as a British bi-monthly music and youth culture magazine. The magazine became notable for commissioning covers by artists including M.I.A., Peter Saville, Trevor Jackson, Klaxons, Bat for Lashes, Kate Moross and Animal Collective, while its New Talent section was renowned for profiling future stars at an early date – Florence + The Machine, Adele and more were all interviewed early in their careers.

In 2005, FACT went digital, and in 2009 it became exclusively an online magazine, after the website’s status overtook that of the print magazine. This was down in no short part to FACT’s mix series, where each week an artist contributed an exclusive mix to download from the website. Past contributors include Autechre, the xx, Four Tet, Juan Atkins, The Horrors, The Orb & Lee ‘Scratch’ Perry and many more.

Now, in 2014, FACT retains a status as one of the Internet’s most popular music publications, with full-time staff in both the UK and US, and its own online TV channel, FACT TV.

FACT is part of The Vinyl Factory group

Audience

FACT’s readers are young, affluent, culture-loving music and art fans passionate about new music, live gigs, club nights and parties, festivals, the latest technology and must-have gadgets.

Discerning, eternally unsatisfied eclectic music lover that needs blunt, honest music reporting.

75% are male, 25% aged 18-24 and 49% aged 25-34.

Advertising Success

Music is at the core, and as a discerning affluent audience, FACT readers are going to GIGS, CLUBS and FESTIVALS, consuming MUSIC, ART, FILM and TECHNOLOGY. They lead very active social lives where experiences and critical behaviour are the true currency.

FACT has successfully worked with the following brands: Adidas, Diesel, Absolut, Nike, Nissan, Tiger Beer, BT, Wrangler, Intel and Samsung; record labels such as EMI, Sony BMG, Warner Music, Domino Recording Company, Warp Records, 4AD and XL Recordings; and music festivals across the globe including SONAR, Mutek, Unsound, EXIT, Outlook, Lovebox, Bestival, Field Day, Wireless and many more.

Website statistics (Jan 2014)

6,000,000+ page views1,100,000+ visits750,000+ unique users

Average visit duration4 minutes 55 seconds

33% United States25% UK21% Continental Europe5% Canada3% Australia16% Rest of the World

Source: Google Analytics

Advertising rates

Leaderboard (728x90)

Tenancy rate of £129+VAT per week or £389+VAT per month.

CPM rate of £6 or £8 for expandable banners

MPU (300x250)

Tenancy rate of £119+VAT per week or £359+VAT per month.

CPM rate of £5 or £8 for expandable banners

FACT weekly newsletter

25,000+ registered users receive and read this newsletter every week.

FACT runs weekly competitions via the newsletter offering its readers new music, tickets to gigs and privileged access to events.

Advertising

300x250 GIF or JPEG banners only at a cost of £99+VAT each or 4 for the price of 3.

Vinyl Factory Publishing Limited, 18 Marshall Street, London W1F 7BETel: +44 (0)20 7025 1385 / Fax: +44 (0)20 7287 4912E-mail: antony.hill@thevinylfactory.com / Web: http://www.factmag.com