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Advertising Pack 2017
Association of Colleges (AoC) is the UK’s leading further
education network. By advertising across the AoC online
marketing member channels, you can reach key senior
decision makers in further education colleges.
AoC Create, the commercial subsidiary of AoC, manages
the selling and delivery of the advertising opportunities on
behalf of AoC, with all profits being invested back to
support the sector.
AoC Jobs is the dedicated further education jobs board of
AoC, providing recruiters the opportunity to advertise
positions and job hunters to search for their perfect role.
About Association of Colleges
AoC Website Homepage
As one of our main communication channels with
members, it provides details for all AoC activities and
support services for colleges, ranging from policy
updates and guidance, to up to date events listings
and information on AoC campaigns and research.
The website receives over 130,000 hits a month,
with 30,000 unique visitors. The homepage carries
the opportunity for an advert to either appear as a
button or footer banner.
Key stats:
Most visited page
Avg. 130k hits a month
Avg. session duration: 3 minutes
50% / 50% returning / new visitors
Advert duration: 4 weeks
www.aoc.co.uk
AoC Members’ Log-in Page
AoC’s log-in page is the second most visited page on the AoC website, generating
nearly 50,000 hits each year. It is a fantastic opportunity to provide members with
information about a product or service while they log-in to the site.
Users spend 25% longer on this page than across the site more generally.
Key stats:
Second most visited page
Avg. 1.7k hits a month
Advert duration: 4 weeks
www.aoc.co.uk/user/login
AoC Briefings Alert Email
AoC’s flagship weekly email Alerts are sent to over
19,000 members, subscribers and contacts - offering
you the opportunity to get your marketing message
in front of an influential network of key decision
makers in the further education sector.
Seen as a ‘must read’ for our members, Alerts offer
a weekly news digest and up to date analysis of the
major developments affecting colleges, alongside
with promoting the most current AoC Briefings.
Key stats:
Get your message in front of over
19K sector contacts
Advert duration:
4 weeks
Adverts on Targeted AoC Briefings
AoC publishes over 20 specialist Briefing titles on the AoC website, ranging from
International, 14-19, Media and PR, Quality Improvement and Regulation to
Technology Briefings.
There is an opportunity to place an advert on the most relevant Briefings for your
marketing message, allowing you to target specific groups of interest and job titles.
Top Briefing pages on AoC website:
Quality (4k)
14-19 (2.3k)
Funding and Finance (2.25k)
Pensions (1.6k)
Employment (1.4k)
Governance (1.4k)
College HE (1k)
AoC Create Website Homepage
AoC Create is the commercial arm of Association
of Colleges, offering a range of products and
services which meet and exceed the
development and resourcing challenges colleges
face. Services include recruiting permanent and
interim staff, providing expert training and
consultancy, commercial sponsorship
opportunities, and delivering conferences.
With over 7,000 visits per month, advertising with
on AoC Create’s website provides opportunities
for all companies looking to sell into the further
education sector.
AoC Create Weekly Newsletter
AoC Create’s weekly newsletters are sent to over
6,000 contacts – highlighting key upcoming
events, job, sponsorship and exhibitor
opportunities.
The newsletter provides a great opportunity to
reach key contacts across the further education
sector.
AoC Jobs Website Homepage
AoC Jobs is our specialist job board for further
education. We promote jobs to a wide variety of
professionals within and beyond the sector.
An advert on the homepage offers a great
opportunity to advertise to professionals from within
further education and wider industry.
With a growing audience of around 37,000 visitors
per month, your advert will be in a prime position to
maximise your visibility.
Key stats:
37k visitors per month
18k unique visitors
Over 69k page impressions
Advert duration:
4 weeks
www.aocjobs.com
File & Copy Formats for Adverts
Advert
Size
AoC Website Homepage Banner Advert 525px (w) x 220px (h)
AoC Website Homepage Footer 728px (w) x 90px (h)
AoC Website Member’s Log-in Page 300px (w) x 250px (h)
AoC Member’s Briefings Alert Email 296px (w) x 90px (h)
Targeted AoC Briefings 300px (w) x 250px (h)
AoC Create Website 6000px (w) x 1920px (h)
AoC Create Weekly Newsletter 600px (w) x 80px (h)
AoC Jobs Website Homepage 300px (w) x 250px (h)
• All adverts should be supplied in the dimensions stated below.
• Accepted file types are: JPEG or PNG
• AoC Create reserves the right to accept or decline advertisements and
any acceptance is given subject to approval of final copy
* For AoC Jobs adverts, file size must be 240kb or lower.
