advertising on gumtree · display advertising - rich media units. dimensions: 300 x 600px (no...

Advertising on GumtreeTechnical specifications - February 2018

Display Advertising• Run of site

- Leaderboard

- Wide Skyscraper

- MPU

- Super MPU

- Masthead/Billboard

- Monster

• Mobile Web/Apps

- Mobile Banner

- Mobile MPU

- Tablet Leaderboard

• Rich Media Units

- Portrait

- Filmstrip

- Sidekick

- Pushdown

• Native iOS App

- Install ad

- Center image ad

- Right side image ad

- Right side half image ad

Roadblocks• Desktop• Tablet• Mobile Web

Home Page Takeovers• Desktop• Tablet: Landscape• Tablet: Portrait• Mobile Web• Mobile App

SRP Takeover• Desktop• Tablet• Mobile Web• Mobile App

Text Links• Integrated Placement• VIP Partnership• Mobile Web

3rd Party Vendors• Expandable formats• Standard formats

Guidelines for submitting Rich Media• Rich media files must be served via secured 3rd party tag from an

approved vendor (see 3rd Party Vendors)

• We do not accept Flash files (.swf) only HTML5 served via 3rd party tag

• Audio and video properties must launch on-click only

• Video must include Play, Pause and Mute buttons

Guidelines for expandable formats• Will run on Desktop only

• Must be 3rd party tags from a approved vendor (see 3rd Party Vendors)

• Expansion must be on-click only

• Ad must include ‘Close X’ button

For more information please contact: [email protected]

3rd Party VendorsHome Page Takeovers SRP TakeoverRoadblocksDisplay Advertising

Contents

Text Links

LeaderboardPlatform: Responsive web: Desktop, Tablet

Wide SkyscraperPlatform: Responsive web: Desktop, Tablet

Dimensions: 728 x 90px

Formats: GIF/JPEG/PNG/3rd party tag (Secure only)

Initial load (Maximum file size): 200kb

Maximum expanded dimensions: 728 x 315px*

Expansion direction: Down*

Maximum weight secondary (Rich media polite download): 300kb

Maximum weight progressive download (Video/streaming only): 2.2mb

Maximum animation length: Unlimited

Maximum animation frame rate: 24fps

*Expandable ads run on Desktop ONLY.





Expansion direction: Left*






Display advertising - Run of site

3rd Party VendorsHome Page Takeovers SRP TakeoverRoadblocksDisplay Advertising Text Links

MPUPlatform: Responsive web: Desktop, Tablet, Android App, iOS App

Super MPUPlatform: Responsive web: Desktop, Tablet






















3rd Party VendorsHome Page Takeovers SRP TakeoverRoadblocksDisplay Advertising Text Links

Masthead/BillboardPlatform: Responsive web: Desktop, Tablet

MonsterPlatform: Responsive web: Desktop, Tablet








Maximum animation length: 30secs



Dimensions: 640 x 480px (NO EXPANSION)








3rd Party VendorsHome Page Takeovers SRP TakeoverRoadblocks Text LinksDisplay Advertising

Mobile BannerPlatform: Mobile web, Android App, iOS App

Mobile MPUPlatform: Mobile web, Android App, iOS App








Display advertising - Mobile web/Apps








Tablet LeaderboardPlatform: Responsive web: Desktop, Tablet




Maximum expanded dimensions: 728 x 315px

Expansion direction: Down






Display advertising - Rich Media UnitsPortraitPlatform: Desktop only

Intial dimensions: 300 x 1050px Made up of three ad areas: Top 270 x 460px, Middle 270 x 220px, Bottom 270 x 220px

Maximum expanded dimensions of top ad area: 580 x 460px (User-initiated on click)

Expansion direction: Left

Format: Secured 3rd party tag from approved vendors Sizmek or Scoota


Maximum additional initial file load size for OBA self-reg compliance: 5kb



Subsequent maximum user-initiated additional streaming file size: Unlimited for streaming video


Maximum animation/video frame rate: 24fps

Maximum video length: Unlimited (User-initiated only)

Audio initiation: User-initiated (on click: mute/un-mute); default state is muted

Z-index range: 5000 - 1,999,999

Maximum percentage of CPU usage: 40%

Minimum required controls: User-initiated expand control in the in-page display unit.

Close X on expanded ad unit.

Video must include; Play, Pause, Mute (volume control to zero (0) output may be included instead of, or in addition to, Mute control).

Implementation notes and best practices: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content) and framed within 15px border width.

Maximum logo size: 270 x 40px.


Download the IAB Portrait style guide

https://www.iabuk.net/sites/default/files/Final%20IAB%20portrait.pdf

FilmstripPlatform: Responsive web: Desktop, Tablet

Display advertising - Rich Media Units

Dimensions: 300 x 600px (NO EXPANSION) Viewable window in which total ad size of 300 x 3000px scrolls (5 x 300 x 600px)




Subsequent maximum polite file load size: 300kb

Subsequent maximum user-initiated file load size: 2.2mb






Z-index range: 0 - 4,999


Minimum required controls: Video must include; Play, Pause, Mute (volume control to zero (0) output may be included instead of, or in addition to, Mute control).

Implementation notes and best practices: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content).


Download the IAB Filmstrip style guide

https://www.iabuk.net/sites/default/files/IAB%20UK%20Filmstrip%20guide.pdf

SidekickPlatform: Responsive web: Desktop, Tablet


Initial dimensions: 300 x 250px

Maximum expanded dimensions: 850 x 550px or 970 x 550px (User-initiated on click)











Z-index range: 5000 - 1,999,999


Minimum required controls: User-initiated expand control in the in-page display unit ‘slides’ page content to the left.

Close X on expanded Sidekick that closes and returns user to Gumtree page content.


Implementation notes and best practices: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content).


Download the IAB Sidekick style guide

https://www.iabuk.net/sites/default/files/IAB%20Sidekick%20guide.pdf

PushdownPlatform: Responsive web: Desktop, Tablet


Initial dimensions: 970 x 90px

Maximum expanded dimensions: 970 x 415px (User-initiated on click)











Z-index range: 0 - 4,999


Minimum required controls: User-initiated expand control in the in-page display unit ‘slides’ page content down.

Close X on expanded Pushdown that closes and returns user to Gumtree page content.


Implementation notes and best practices: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content) and framed within 15px border width.

Maximum logo size: 239 x 68px or 239 x 46px with brand copy height = 22px below logo.


Download the IAB Pushdown style guide

https://www.iabuk.net/sites/default/files/IAB%20Pushdown%20guide.pdf

Install adPlatform: Android App, iOS App

Center image adPlatform: Android App, iOS App

Right side image adPlatform: Android App, iOS App

Right side half image adPlatform: Android App, iOS App

Logo: 120 x 120px (GIF/JPEG/PNG)

Headline: Up to 25 characters inc. spaces

Image: 450 x 375px (GIF/JPEG/PNG)

Call to action button: Up to 15 characters including spaces

Tracking options: Impression and/or click-tracking URLs

Logo: 120 x 120px (GIF/JPEG/PNG)


Body copy: Up to 28 characters inc. spaces














Display advertising - Native iOS App

Headline...

Image

Logo

CTA

Headline...Body copy... Image

CTA

Headline...Logo

Body copy...

Image

CTA

Headline...Body copy...

CTA Image

Please supply headline, body and call to action text for all formats. Please refer to the Gumtree Native iOS template.


http://www.gumtreeforbusiness.co.uk/media/wp-content/uploads/Gumtree-Form-v2.0.pdf

Leaderboard / Billboard (Use only one).

Leaderboard Dimensions: 728 x 90px









Billboard Dimensions: 970 x 250px










Roadblocks

Text Links 3rd Party VendorsHome Page Takeovers SRP TakeoverRoadblocksDisplay Advertising

Desktop

MPU / Super MPU (Use only one).

MPU Dimensions: 300 x 250px









Super MPU Dimensions: 300 x 600px










Leaderboard OR

Billboard

MPU OR

Super MPU





















Roadblocks


Tablet: Landscape

MPU / Super MPU (Use only one).

MPU Dimensions: 300 x 250px









Super MPU Dimensions: 300 x 600px










Leaderboard OR

Billboard

MPU OR

Super MPU





















Roadblocks


Tablet: Portrait

Wide Skyscraper (Mandatory)








MPU (Mandatory)








Leaderboard OR

Billboard

Wid

e Sk

yscr

aper

MPU


Mobile MPU and Mobile BannerPlatform: Mobile web, Android App, iOS App

Mobile Banner Dimensions: 320 x 50px (NO EXPANSION)







Roadblocks

Mobile MPU Dimensions: 300 x 250px (NO EXPANSION)








Desktop

Main static image Dimensions: 2000 x 255px

Content area: 1040 x 235px centered in image area. Keep your branding/messaging within the content area to avoid any content being cut off.

Formats: GIF/JPEG/PNG

Maximum file size: 200kb

Companion creative - Wide Skyscraper MPU switches to Wide Skyscraper for screen widths below 768px








Companion creative - MPU Dimensions: 300 x 250px (NO EXPANSION)







Home Page Takeovers - Responsive

Content area.

Tracking Secure click tracker: 1 x 1px*

Optional secure impression tracker: 1 x 1px*

*One click/impression tracker to run for all images NOT one per image.


Tablet: Landscape





Companion creative - MPU Dimensions: 300 x 250px (NO EXPANSION)








Content area.





Tablet: Portrait





Companion creative - Wide Skyscraper Dimensions: 160 x 600px (NO EXPANSION)








Content area. Tracking

Secure click tracker: 1 x 1px*




Mobile Web





Companion creative - Mobile Banner Dimensions: 320 x 50px (NO EXPANSION)







Home Page Takeover - Responsive




Content area.


Mobile App

Main static image Dimensions/content area: 1080 x 720px



Home Page Takeover - Mobile





Desktop





Companion creative - Wide Skyscraper Super MPU switches to Wide Skyscraper for smaller screen sizes








Companion creative - Super MPU Dimensions: 300 x 600px (NO EXPANSION)







SRP Takeover - Responsive

Content area.





Tablet






Content area. Tracking

Secure click tracker: 1 x 1px*




Mobile Web





Companion creative - Mobile Banner Dimensions: 320 x 50px (NO EXPANSION)











Content area.


Mobile App





SRP Takeover - Mobile




Content area.

Content area.

Integrated PlacementPlatform: Desktop, Tablet

VIP PlacementPlatform: Desktop, Tablet

Format: Static GIF/JPEG/PNG logo and text

Logo: 270 x 90px

Text: Maximum 75 characters (including spaces)


Secure click tracker: 1 x 1px

Optional secure impression tracker: 1 x 1px

Format: Static GIF/JPEG/PNG logo and text

Logo: 270 x 90px





Text links

Text: Maximum 75 characters (including spaces)...Logo



Mobile Web

Format: Static GIF/JPEG/PNG display image, logo and text

Logo: 300 x 255px





Text links



Expandable formats: Sizmek and Scoota

Standard formatsVendor Format

24/7 Real Media JavaScript

abilicom JavaScript

Ad Magnet JavaScript, iframe

ad pepper JavaScript

Ad4Game JavaScript, iframe

Adblade JavaScript, iframe

AdCentric JavaScript

Adconion Media Group JavaScript

Adfonic JavaScript

Adform JavaScript, iframe

Adify JavaScript

Adition JavaScript

AdJug JavaScript, iframe

AdJuggler JavaScript, iframe

AdMax Media JavaScript

AdMeld by Google JavaScript, iframe

AdMob by Google JavaScript

Admotion JavaScript, iframe

AdNetwork.net JavaScript, iframe

AdOn Network JavaScript

Adrime JavaScript

AdScale JavaScript

Adsfactor JavaScript, iframe

Vendor Format

AdShuffle iframe

AdSide JavaScript

ADTECH JavaScript, iframe

Adtegrity JavaScript, iframe

Advertising.com JavaScript

Advolution JavaScript

Aim4Media JavaScript, iframe

AppNexus JavaScript

Atlas JavaScript, iframe, standard image

AudienceScience JavaScript, iframe

Barons Media iframe

BlueLithium JavaScript, iframe

Bluestreak JavaScript, iframe

Bravenet Media JavaScript

BridgeTrack (Sapient) JavaScript, iframe

Burst Media JavaScript

BuzzCity

Casale Media JavaScript

Chitika JavaScript

ClickDistrict JavaScript, iframe

Clicksor JavaScript

Collective JavaScript

CPX Interactive JavaScript, iframe

Vendor Format

Creafi JavaScript, iframe

Criteo JavaScript

Dedicated Media JavaScript

DoubleClick Rich Media JavaScript, iframe, standard image

eBay iframe

Emediate JavaScript, iframe

engage:BDR JavaScript

Ensemble by Collective (formerly Tumri) JavaScript, iframe

e-planning JavaScript

ExoClick.com JavaScript

eyeReturn JavaScript, pixel

Facilitate Digital JavaScript

Feedburner by Google

Flashtalking JavaScript, pixel

Fox Audience Network (The Rubicon Project) JavaScript, iframe

Genome from Yahoo! (formerly Interclick) JavaScript

Glam Media JavaScript

Google AdSense

Harrenmedia JavaScript, iframe

hurra.com

IBM Enterprise Marketing Management (formerly Coremetrics)

JavaScript

IDG TechNetwork JavaScript

3rd Party Vendors


Standard formatsVendor Format

Impact Engine JavaScript, iframe

Inadco JavaScript

InMobi JavaScript

Intergi JavaScript

Interpolls In-page

Jemm JavaScript

Kitara Media JavaScript, iframe

Komli Media JavaScript, iframe

LifeStreet Media iframe

Ligatus JavaScript, iframe

Lijit JavaScript

Linkstorm JavaScript

LivingSocial iframe

Lotame JavaScript

Jumptap JavaScript

Markit On Demand JavaScript, iframe, standard image

Matomy Media JavaScript, iframe

Media Innovation Group JavaScript

MediaMind / Sizmek JavaScript, iframe, standard image

Mediaplex iframe, standard image

MercadoLivre iframe

Meta Network JavaScript, iframe

Mixpo Embedded object

Mojiva JavaScript, iPhone, standard image

Net Communities JavaScript

NetShelter JavaScript

Vendor Format

newtention JavaScript, iframe

Nextag JavaScript, iframe

OpenX JavaScript

PointRoll Standard image, pixel

PopRule JavaScript, iframe

Predicta JavaScript

PubMatic JavaScript

Pulse 360 JavaScript, iframe

PulsePoint (formerly ContextWeb) JavaScript

QUISMA JavaScript, iframe

RadiumOne JavaScript

RealTechNetwork JavaScript, iframe

Redux Media JavaScript, iframe

RightMedia from Yahoo! JavaScript, iframe

Rocket Fuel JavaScript

RockYou JavaScript, iframe

Say Media JavaScript

Sharethrough iframe

Shopall.com iframe

Simply JavaScript

Smart AdServer JavaScript

Spartoo iframe

Specific Media JavaScript

Spongecell JavaScript

Tatto Media JavaScript, iframe

Technorati Media JavaScript

Vendor Format

Technorati Media JavaScript

TechPRO Media iframe

Teracent iframe

TLVMedia JavaScript, iframe

Tradedoubler JavaScript, standard

Tribal Fusion JavaScript

TruEffect JavaScript, iframe

Turn JavaScript

Underdog Media JavaScript, iframe

Undertone JavaScript

United Virtualities Standard image

ValueClick JavaScript

Versa Needs JavaScript

Vibrant Media JavaScript

Vizu JavaScript

Weborama JavaScript

ZEDO JavaScript, iframe

3rd Party Vendors


advertising on gumtree · display advertising - rich media units. dimensions: 300 x 600px (no...

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