advertising media
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advertisingTRANSCRIPT
WELCOME
SOBHA COLLEGE OF TEACHER EDUCATIONMARARIKULAM
UNIVERSITY OF KERALABachelor of Education 2013-14
Name: Aswathy MuraliOption: Commerce
Reg. No. 1
Advertising media is the device through which the advertising
message is conveyed to the customers.
ADVERTISING MEDIA
1. Indoor Advertising2. Outdoor Advertising3. Radio Advertising4. Television Advertising5. Internet Advertising6. Window Display
There are 6 types of Advertising Media
Indoor Advertising
Its mainly classified into two.Press Media:- News paper is one of the
oldest and most widely used media of advertising. It offers certain advantages like wide coverage, economy, flexibility & selectivity.
Magazines:- It reached a focused target group. Repeated exposure is another advantage
Outdoor Advertising
It passes the message to those people who are moving audience
The top users of outdoor media are soft drink companies
Example: Poster DisplayBill Board DisplayElectrical DisplayVehicular Display
Radio Advertising
Radio Advertising has been very popular because of its massive reach & lower cost.
Through radio advertising message could reach the remotest places.
At lower cost high frequency could be maintained.
Television AdvertisingIt is the latest medium of mass
communication.It is an audio visual device and it
combines sounds, motions & sights.Television enjoys high reach and better
impact on prospects.
Window Display
Window display is the medium used to attract the public by creating an interest in the,
Internet
Internet is the recent advertising media that has come into existence.
Internet advertisements can reach highly selected audience.
THANK YOU. . .