ADVERTISING IN THE UK ECONOMY

THE CATS MOTHER

HISTORY OF UK ADVERTISING

THE 18TH CENTURY TRADE CARD

19TH CENTURY - SEX APPEAL

20TH CENTURY - ENVIRONMENTALISM

21ST - DIGITAL / DATA DRIVEN

MESSAGE OR VEHICLE?

TEXT

ECONOMIC

£20BN SPENT ON UK ADVERTISING IN 2015

£6.3BN I INTERNET

£1BN I MOBILE

£922M I SOCIAL 0

3.5

7

10.5

14

REGION 1

WORKFORCE

482,000 JOBS

80,000 NEW ONES BY 2019

PRE-BREXIT

CURRENTLY UNDER EU REGULATION

POST BREXIT

DATA PROTECTION LAWS CHANGE.

THE CONSUMER

ADULTS SPEND 25 MINUTES A DAY CONSUMING DIGITAL CONTENT

SMARTPHONE GROWTH

0

5

10

15

20

2015 2016

THE CONSUMER

TV AND RADIO -1%PRINT (TRADITIONAL) -4%

FUTURE

DATA LAWS CHANGE

RISE IN TECH AND ACTIONABLE DATA

UK TO BECOME THE HUB OF CREATIVITY?

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