advertising in society report

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JDW: The Charlotte Agency releases its research on advertising in society.

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Page 1: Advertising In Society Report

Advertising

Page 2: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 3: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 4: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 5: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Advert is i ng…

59.6%

32.2%

Question: What, in your opinion, is the purpose of advertising?

Page 6: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 7: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 8: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

75.3

24.7

0

10

20

30

40

50

60

70

80

TRUE

FALSE

Question: True or False: Advertising is a reflection of society.

Page 9: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Cross tabulation of questions ‘Does Advertising play a role in society,’ and ‘True or false: Advertising is a reflection of s ociety.’

± 0.3% error

Page 10: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

76.0% 24.0%

Page 11: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 12: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 13: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

20.5%

28.1%

26.0%

17.8%

7.5%

Page 14: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 15: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 16: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 17: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 18: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 19: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 20: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 21: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 22: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 23: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 24: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 25: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 26: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 27: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 28: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 29: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 30: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 31: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 32: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 33: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 34: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 35: Advertising In Society Report

A JDW:The Charlotte Agency

Research project

Page 36: Advertising In Society Report

A JDW:The Charlotte Agency

Research project