8/9/2019 Advertising in E-commerce

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8/9/2019 Advertising in E-commerce

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4. Other Forms ofOnline Advertisingy ContentSponsorships-companies gain name exposure on the Internet by

sponsoring special content in various websites, Ex: financial information or

special interest topics

y AlliancesandAffiliate Programs-companies work with other companies, onlineand offline, to promote each other

y ViralMarketing-the Internet version of word-of-mouth marketing. It involvescreating a website, e-mail message, or other marketing event that is so infectious

that customers will want to pass the message or promotion along to other.

Itcan be veryinexpensive.

Disadvantages and Advantages ofOnline Advertising

y Advantages1. New Communication Possibilities for Personalization2. Capability to reach a global audience at a fast rate3. It offers the best multi- media tools for presenting information

y Disadvantages1. Measurement problems2. Websnarl3. Potential for deception

References:

y http://www.w3.org/Online advertising.htmy http://wiki.media-culture.org.au/index.php/Online_Advertising_-

_Advantages_and_Disadvantages

y Principles of Marketing- Kotler et. Al. (2007)

Reporters: Group 7 OFA31

yGenevie

Asuncion

y Ma. Elissa Pagulayany Marvin Serandony Bernadette Sobremonte