advertising in a world consumed by social media
TRANSCRIPT
SourcedBy:Kabloompics
• Mobile users are constantly checking social media multiple times a day,..
• So advertising to these users while they are using these apps, is the best way to reach them without being disruptive
Social Media Platforms earn a lot of their revenue from digital marketing, so they allow advertisers on their sites…
“mobile advertising was on course to comprise 68% of Facebooks
Revenue in 2014”(Sonny Ganguly)
Source:SarahMarshallViaFlickr.com
“mobile advertising was on course to comprise of 84%of twitters revenue in 2014” (Sonny Ganguly)
SourceBy:Uncaino Tekno ViaFlickr.com
Advertisers are now spending a majority of their budget on Social Network ads
Source:PicturesOfMoneyViaFlickr.com
Source401(K)2012ViaFlickr.com
“Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks this year, according to new figures from eMarketer, a 33.5% increase from 2014.” (Emarketer)
“By 2017 Social network ad spending will reach $35.98
billion, representing 16.0% of all digital ad spending globally.”
(Emarketer)
Source:SalvatoreVastano ViaFlickr.com
Content Marketing
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to
attract and retain a clearly-defined audience —and, ultimately, to drive profitable customer
action”(Content Marketing Institute)
Source:Barnyz viaFlickr.com
“Use of video as a content marketing tactic has risen from 52% to 70% year on year in 2013”(Catherine
Toole)
Source:JimGardinerViaFlickr.com
Content Marketing is about intertwining a particular brand with
a defined lifestyle. Often content marketers use Social Media to get
their content to designated viewers
SourceSamWolffViaFlickr.com
SourceHussainAl-HaddadViaFlickr.com
Red Bull is one of the most well known content and Social Media Marketers.
“Red Bull is a massive content marketing industry all of its own, with an archive of over 5,000 videos, 50,000 images, and a range of high-octane sports events to its name – and not an energy drink in sight. It sells a lifestyle, a story – one that can be summed up in a single word: ‘Adrenaline”(Catherine Toole)
Creators on platforms such as…
Get Sponsored to Incorporate products into their content..
Source:JeanviaFlickr.com
Viral Marketing works on a word to mouse
concept…
Through social media, posts will be shared, liked and passed on through many
different networks SourcePromoteBusinessViaFlickr.com
This lets the consumer, to spread the word, with just a click of a button
Source:MatthewSillars ViaFlickr.com
Basically works as
Advertising, as it relyson consumers sharing content
Source:Foomandoonian Viaflickr.com
As people become more influenced by their smartphones and social media
Social media marketing will continue to grow as the next wave of advertising
Source:AdobeStockViaFlickr.com
REFERENCESToole,C.(2016,0101).BrandsAsPublishers:InsidetheContentMarketingTrend.RetrievedfromCurveByGettyImages:
http://curve.gettyimages.com/article/brands-as-publishers-inside-the-content-marketing-trend
Ganguly,S.(2015,March17).WhySocialMediaAdvertisingIsSetToExplodeInTheNext3Years.RetrievedfromMarketingLand:http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691
eMarketer.(2015,April15).SocialNetworkAdSpendingtoHit$23.68BillionWorldwidein2015.RetrievedfromeMarketer:http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357
Balaji Rajagopalan,M.R.(2004).Knowledge-sharingandinfluenceinonlinesocialnetworksviaviralmarketing.CommunicationsoftheACM- Mobilecomputingopportunitiesandchallenges,46(12),300-307.