Advertising in the 1920’s Graphic Organizer Please fill in your insights, connections and notes from our Prezi Presentation Discussion

1920’s Advertising: Marketing Strategies Instructions: As you read “The Gospel of Advertising” with your Reading Teams, please identify as many of the following Marketing Strategies mentioned in the text as possible. As a group, work together to come up with a 2-3 sentence definition for each of the marketing strategies you identify in the text and record them in the box provided below each strategy. After the reading activity is completed, your group will use the definitions identified by the entire class (including Mr. Stoessel). After completion, cut each block for your own personalized flashcards.

Appeal to Modernity OR Tradition Pocketbook Appeal Self-Respect Impending Tragedy

Worship Youth, Beauty and Health Appeal to Human Insecurity Play to Ignorance Appeal to Individuality

Bandwagon Snob Appeal (Status/Wealth) Spokesperson, Mascot OR Stunt Cutting Edge OR Scientific Proof