advertising campaign on ebay "collections" customized for nikon
DESCRIPTION
TRANSCRIPT
![Page 1: Advertising campaign on Ebay "Collections" customized for Nikon](https://reader034.vdocuments.mx/reader034/viewer/2022051818/5495f181b47959f11b8b45a0/html5/thumbnails/1.jpg)
mock-up advertising campaignmock-up advertising campaign
![Page 2: Advertising campaign on Ebay "Collections" customized for Nikon](https://reader034.vdocuments.mx/reader034/viewer/2022051818/5495f181b47959f11b8b45a0/html5/thumbnails/2.jpg)
Problématique
• Comment démontrer la pertinence d’une campagne eBay pour Nikon au travers de l’espace « collections » du site eBay.com
![Page 3: Advertising campaign on Ebay "Collections" customized for Nikon](https://reader034.vdocuments.mx/reader034/viewer/2022051818/5495f181b47959f11b8b45a0/html5/thumbnails/3.jpg)
Pourquoi Nikon?
• 7 gammes de produits
• thématiques générales
• audience large
• prix accessibles
![Page 4: Advertising campaign on Ebay "Collections" customized for Nikon](https://reader034.vdocuments.mx/reader034/viewer/2022051818/5495f181b47959f11b8b45a0/html5/thumbnails/4.jpg)
Objectifs
•Primaire
1. Augmenter les ventes des produits d’entrée de gamme
•Secondaires
1. Augmenter la notoriété des produits d’entrée de gamme
2. Améliorer la connaissance des produits Nikon
![Page 5: Advertising campaign on Ebay "Collections" customized for Nikon](https://reader034.vdocuments.mx/reader034/viewer/2022051818/5495f181b47959f11b8b45a0/html5/thumbnails/5.jpg)
Concept
Page du siteContenu de l’annonce
Sponsored Collections7 séries de
produits
Collection Boards2 séries de
produits
Item of Collection 1 produit
![Page 6: Advertising campaign on Ebay "Collections" customized for Nikon](https://reader034.vdocuments.mx/reader034/viewer/2022051818/5495f181b47959f11b8b45a0/html5/thumbnails/6.jpg)
Concept (suite)
•Intéraction
1. Ne pas gêner l’expérience utilisateur
2. Intégration dans le design et le contenu
3. Swipe and close
•Type d’annonce
Display
![Page 7: Advertising campaign on Ebay "Collections" customized for Nikon](https://reader034.vdocuments.mx/reader034/viewer/2022051818/5495f181b47959f11b8b45a0/html5/thumbnails/7.jpg)
![Page 8: Advertising campaign on Ebay "Collections" customized for Nikon](https://reader034.vdocuments.mx/reader034/viewer/2022051818/5495f181b47959f11b8b45a0/html5/thumbnails/8.jpg)
![Page 9: Advertising campaign on Ebay "Collections" customized for Nikon](https://reader034.vdocuments.mx/reader034/viewer/2022051818/5495f181b47959f11b8b45a0/html5/thumbnails/9.jpg)
Targeting
•Utilisateur inscrit
1. Intérêts
2. Comportement
•Visiteur
Mots-clés
Retargeting - mais est-ce possible techniquement ?
•Général
H/F, 20-35 ans (ceux qui débutent)
![Page 10: Advertising campaign on Ebay "Collections" customized for Nikon](https://reader034.vdocuments.mx/reader034/viewer/2022051818/5495f181b47959f11b8b45a0/html5/thumbnails/10.jpg)
Claire « Jadis »Martine « Ovomartine » Esteban « Estebanito »
Fiona « la joggeuse"
Merci