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Advertising and Social Media 2016-2017 Changes

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Page 1: Advertising and Social Media - WordPress.com › 2014 › ... · Article X V: Advertising and Branding of FAUHS Student Government Association Article XV covers the advertising and

Advertising and Social Media

2016-2017 Changes

Page 2: Advertising and Social Media - WordPress.com › 2014 › ... · Article X V: Advertising and Branding of FAUHS Student Government Association Article XV covers the advertising and

What's NewCommittees are now required to follow the new visual design standards in the bylaws.

All committees are now required to submit an "Advertising Campaign Proposal Form" to the Vice President.

The Vice President serves as "The Head of Advertising and Social Media"

Page 3: Advertising and Social Media - WordPress.com › 2014 › ... · Article X V: Advertising and Branding of FAUHS Student Government Association Article XV covers the advertising and

PurposeTo unify, streamline, and professionalize the appearance of SGA.

Will create unity between advertising campaigns, establishing SGA's own visual identity.

Encourage creative expression and create channels to propose new, innovative advertising concepts.

Page 4: Advertising and Social Media - WordPress.com › 2014 › ... · Article X V: Advertising and Branding of FAUHS Student Government Association Article XV covers the advertising and

Design Standards

Page 5: Advertising and Social Media - WordPress.com › 2014 › ... · Article X V: Advertising and Branding of FAUHS Student Government Association Article XV covers the advertising and

The Flyer template can be found on the SGA website under event

planning files

Page 6: Advertising and Social Media - WordPress.com › 2014 › ... · Article X V: Advertising and Branding of FAUHS Student Government Association Article XV covers the advertising and

FAU Branding: http://www.fau.edu/branding/

Page 7: Advertising and Social Media - WordPress.com › 2014 › ... · Article X V: Advertising and Branding of FAUHS Student Government Association Article XV covers the advertising and

FAU Branding: http://www.fau.edu/branding/

Page 8: Advertising and Social Media - WordPress.com › 2014 › ... · Article X V: Advertising and Branding of FAUHS Student Government Association Article XV covers the advertising and

FAU Branding: http://www.fau.edu/branding/

Page 9: Advertising and Social Media - WordPress.com › 2014 › ... · Article X V: Advertising and Branding of FAUHS Student Government Association Article XV covers the advertising and

Design Standards Cont.

Page 10: Advertising and Social Media - WordPress.com › 2014 › ... · Article X V: Advertising and Branding of FAUHS Student Government Association Article XV covers the advertising and

Advertising Campaign Proposals

Page 12: Advertising and Social Media - WordPress.com › 2014 › ... · Article X V: Advertising and Branding of FAUHS Student Government Association Article XV covers the advertising and

Exceptions to the Design Standards

Page 13: Advertising and Social Media - WordPress.com › 2014 › ... · Article X V: Advertising and Branding of FAUHS Student Government Association Article XV covers the advertising and

The Advertising Campaign Proposal Form can also be found on the SGA website under event

planning files

Page 14: Advertising and Social Media - WordPress.com › 2014 › ... · Article X V: Advertising and Branding of FAUHS Student Government Association Article XV covers the advertising and

ComponentsEmails

Flyers

Facebook Posts

Instagram Posts

Tweets

Website Posts