advertising - barsic.weebly.com€¦ · 1st advertising agency volney palmer ... “snake oil”...
TRANSCRIPT
![Page 1: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/1.jpg)
Advertising
![Page 2: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/2.jpg)
1st Advertising Agency
VOLNEY PALMER J. WALTER THOMPSON
![Page 3: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/3.jpg)
Truth-in-Advertising Laws
◼ “Snake Oil”◼ Patent
medicines◼ 1913 = FTC
![Page 4: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/4.jpg)
A-T-R Model
![Page 5: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/5.jpg)
Selective Perception
![Page 6: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/6.jpg)
3 Appeals
![Page 7: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/7.jpg)
Propaganda Devices
◼ Name Calling◼ Glittering
Generalities◼ Transfer◼ Youth◼ Self-Image◼ Plain Folks Appeal◼ Snob Appeal◼ Card Stacking◼ Band Wagon◼ Family◼ Sex Appeal
![Page 8: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/8.jpg)
Name Calling
![Page 9: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/9.jpg)
Glittering Generalities
![Page 10: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/10.jpg)
Transfer- Patriotism
![Page 11: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/11.jpg)
Transfer-Testimonial
![Page 12: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/12.jpg)
Youth Appeal
![Page 13: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/13.jpg)
Self-Image
![Page 14: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/14.jpg)
Plain Folks Appeal
![Page 15: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/15.jpg)
Snob Appeal
![Page 16: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/16.jpg)
Card Stacking
![Page 17: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/17.jpg)
Bandwagon
![Page 18: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/18.jpg)
Family Appeal
![Page 19: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/19.jpg)
Sex Appeal
![Page 20: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/20.jpg)
Commercial/Media Techniques◼ Straight delivery◼ Dramatization◼ Response-seeking◼ Personification◼ Demonstration◼ Slogans◼ Jingles/Music◼ Subliminal
Advertising
![Page 21: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/21.jpg)
Straight Delivery
![Page 22: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/22.jpg)
Dramatization
![Page 23: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/23.jpg)
Response-Seeking
![Page 24: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/24.jpg)
Characters/Personification
![Page 25: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/25.jpg)
Demonstration
![Page 26: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/26.jpg)
Slogans
![Page 27: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/27.jpg)
Jingles/Music
![Page 28: Advertising - barsic.weebly.com€¦ · 1st Advertising Agency VOLNEY PALMER ... “Snake Oil” Patent medicines 1913 = FTC. A-T-R Model. Selective Perception. 3 Appeals. Propaganda](https://reader033.vdocuments.mx/reader033/viewer/2022043000/5f74a8123c70142dad7516b3/html5/thumbnails/28.jpg)
Subliminal Advertising