advertisement on dominos by ibrahim
TRANSCRIPT
Dom
ino’
s
Corporate Image Strategy
Interested in consumer feedback
Building a sense of customer ownershipVariety of communication avenues
Present image of Quality
Healthy optionsValue conscienceConvenience
Distribution Strategy
The main partner in the B2B distribution strategy are the franchises.Expansion and continued management of own ingredient supply chainCustomers receive product via
Delivered by Domino’s driverPick up
Integration
Television ad will drive customers online and to Other forms of media which will solidify and support the message by extending reach.
Advertising Design