By: Felipe De la Garza Oct/10/2013

Advertisement for Children's Toys: The Aim by Gender

Toys for Boys• Toys aimed for boys promote very

physical actions.

• They focus on skills such as competition, racing, invention, exploration, and problem solving.

• They teach boys warrior-like roles.

Hero / Macho-Man

• strength,

• Danger, risk, courage,

• adrenaline, rescue, duty,

• Violence

• Anger

• Fighting

• Killing

Toys for Girls

• Toys designed for girls are generally associated with nurturing

• Big focus on beauty and physical appearances

• Old-school women duties

• If Barbie was human sized, she would stand 5 foot 6 inches tall, weigh 110 pounds, and have a 39 inch bust, 18 inch waist and 33 inch hips.

• It focuses on physical beauty and appearance.

• "We girls can do anything"

Grill vs. Kitchen

Doll vs. Action Figure