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TRANSCRIPT
What was the topic of each paragraph?
The reason why advertising is important
The use of psychology by advertisers
Places where we find advertising
The influence of advertising on most people
Advertising that gives no information about a product
In 2007, the world's fourth-largest metropolis and Brazil's most important city, São Paulo, became the first city outside of the communist world to put into effect a radical, near-complete ban on outdoor advertising. São Paulo's "Lei Cidade Limpa" or Clean City Law was an unexpected success.
The Osborne bull is a 14-metre-high black silhouetted image of a bull in semi-profile, and is regarded as the unofficial national
symbol of Spain.
Create your own advertisement
O1) TargetO2) ProductO3) BrandO4) LogoO5) SloganO6) Supporting
information
Psicology of advertisement
O Go to your room, kitchen, pantry, bathroom.
O Are all the articles there really necesary?O Did you buy them convinced? O Do you use all of them?
O Homework: finish your ad and bring a list of things you have at home and you don’t use.
O It’ll be surprising to you!