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Skill Goulash #3

Advertise online with Google AdWords

Paola Lucido - Budafony.hu

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Advertise Online with Google Adwords

• 1# Understand the Demand• 2# Define your strategy• 3# Adapt your website• 4# Create your Campaign • 5# Wrong ad example

1# Understand the demandWith google Keyword Planner

Search for new keyword and ad group ideas

1# Understand the demandWith an efficient Excel Sheet

2# Define your strategy

• What Product? Cat produts: General? Specialized?

• Can I adapt ? Cat tree? Cat bed?

• Who are my competitors? Local ? International?

• Competitive advantageFree shipping ? 24h delivery?

• First page : Is there a chance to get there?

2# Define your strategy

3# Adapt your website

• Optimized Organic SEO same keywords in your website than the ones in your campaign!

• Optimized Landing page–Highlight your competitive advantages– Create « call to action »– Simplify the buying process

4# Create your Campaign

• Select your campaign type and name• geographic location • Choose your “bid strategy” • set your daily budget• Create your first ad group• write your first ad

4# Create your Campaign

4# Create your Campaign

• Insert your keywords into the keyword field in your account :Exact, large, modified broad, broad

• Review everything• Enter your billing information• Try different adds• Check the stats !

4# Create your Campaign

Questions?