Advert Plan

Story LineReminiscing:A look into someone’s life. You’ll see images that represent each unique memories they have. The camera is set aside with images/Polaroid of each moment.

Subjects The camera will be the main focus of the print advert but I’ll have images of families and friends to represent memories.

SettingIn the park, beach or a public setting. Somewhere where a lot of people remember funny/sad/happy moments that they have.

Slogan: Capture the momentsOverall MessageHow capturising and remembering each memory is important happy and sad ones. How moments are very unique.

It’ll make them look back on their each personal lives.

Reminiscence.

Cause in the end, all you have really is memories..

Advert•Magazines (e.g. Marie Claire, photography magazine, artistic magazines.•Posters•Billboards

Mood board