Advert Photo-shootHenrietta Dent

Photo-shoot Idea

My idea is to re-create a Superdry advert, I chose Superdry as the brand is aimed mainly at teenagers. I thought that Superdry would fit perfectly into FUSIONS’s genre and look, yet also fit due to its popularity among younger people. Superdry is mainly unisex clothing which would please both both boys and girls alike FUSION (aimed at both boys and girls).It is designed mainly for high street fashion which is not as expensive as some brands. My magazine is also not too pricey and I know that this brand would work well in my magazine.

The Guardian - “Superdry was set up in 2003. Julian Dunkerton, who owns SuperGroup, already owned a brand named Cult Clothing that sold vintage-looking, skater-ish clothing and logo T-shirts to students in cities such as Cheltenham, Oxford, Birmingham and Edinburgh. One of the labels that Cult stocked was Bench – a skater brand known for its hoodies and T-shirts. When Bench's founder and designer James Holder left, Dunkerton approached him and Superdry was born.”

“These are all Superdry clothes: unisex, ubiquitous yet anonymous; sporty yet not technical; designed but not designer.”

Carolina Photo-shoot

These photographs were not as successful as my three favourite images as most of them have been taken too far away and the background is too distracting.

Best Photos

This image was my least favourite out of the three as the flash has caused a reflection on her glasses

Although this image could work I thought that Carolinas expression is too sad and her hand is covering her face too much. The lighting is also dull.

I liked this image the most as the lighting and composition is very good and Carolinas expression and positioning is to my liking.

Chosen Image For Photoshop