Plans for the advert of our album

Colourful and attractive

One of the initial ideas it to not feature the band on the advert and instead try and make it as visually striking to the audience using colour and images such as the example to the left which is for ‘You Me At Six’ which features many bright and luminous colours and will stand out from other adverts that they would compete with in stores and on the Bright colours however may represent quite positive and bright emotions which are not really present in the song that is used for our project so we have to be careful when considering what colours and how we are mixing them to create our advert.

We also have to make sure that the font differentiates from the colours used in the background as can be seen in this advert where there is a white background then hollows text to bring forth the background as the actual font however it can clearly be read and we could incorporate this idea in our advert.

Mixing images creates main cover

Another idea is to possibly take images of things relating to the band not necessarily the band members themselves and creating an image that is interesting and that would stick in the minds of people who see, for example the image to the left that has the four members of Kings Of Leon and mixes them to create an eagle and this shall possibly stick in the mind of many of the people who see this.

However we would have to make sure that the image created would appeal to our target audience with the song we are using, for example it would be useless binding several images to create say a unicorn or Tinkerbelle as it would just not appeal to the audience and would be worthless if not a hindrance to showing and representing our song.

Also with this idea it would possibly be a good idea like seen on the example to keep all of the text the same colour except the main text that we need the audience to take in such as the album being ‘out now’.

Isolating membersThe idea put forth here is to ,on the advert is to isolate the members of the band and put forth who the band components are and it helps the consumer relate to the members on a better level than the other two ideas do due to the lack of individualisation that is set by them however a fault with this idea is that of the band members seeming isolated and not as a group or band however we believe that we could wipe away this idea with what we place below as text and state clearly that they are a band.

The text in this advert is quite basic so that is something that we would have to change in our take on it if we were to incorporate this advert into our final idea as is would be quite boring and it doesn’t really represent our album in the way that would suit it best.

As a group

This idea puts the band members all together as the main focus of the advert showing who the band is and that they are all part of what creates the music they produce however there are signs of a hierarchy in this band due to the main singer shown at the front and more into the camera that the person on his left shoulder who is at the back and can be seen to be somewhat less important due to his positioning.

The colourless cover also gives a certain feel to the advert that makes it feel modern and artistic and adds a certain professional tone to the cover. The lead singer being placed in front of the rest of the band could help us apply Andrew Goodwin’s theory of star image and help our band put forth a person that the audience could relate to the band.

We could change certain things within the advert to add specific changes to the expected look of our advert when representing our genre this would help apply David Buckingham’s theory of genre constantly changing however we wouldn’t want to change it enough as to change the look drastically or to possible look like we are trying to apply our product to another music genre.

All Ideas

All ideas put forth ideas that could work when we create our Advert for our music video and I believe the one that my group and I find the most visually attractive and fitting for our band would be the first initial idea of a artwork for the advert and not featuring the band on the advert as to show it is about the music and not the band and artists who make it.