Lauren SchultzAdvanced Copywriting

Campaign Name: Treat them like family

Creative Idea: I took well-known quotes that talk about family and the love they share and incorporated the dog in them. These signs represent the love that an owner has for their dog.

Persuasive Idea: Take care of your dog the same way you take care of yourself

Campaign Name: Accomplishment never felt so good

Persuasive Idea: What are you going to make today?

Creative Idea: I created these three ads to represent the variety of options that are available on the DIY network. I wanted to incorporate the feeling of accomplishment that you get when you do something yourself.

Non-Traditional

Campaign Name: Don’t let your money go missing again

Persuasive Idea: Don’t be that guy Creative Idea: I took the problem of money being lost by friends who don’t pay you back, and used that to create different posters to promote Venmo

Outdoor