ADVANTAGES AND DISADVANTAGES OF DIFFERENT CHANNELS OF COMMUNICATION

Presented to : Ms.Prabhnoor Khurana Ma’am.

Presented by: Shivani Rana (BBA 1ST

Semester)

What Are Communication Channels?

In an organization, information flows forward, backwards and sideways. This flow of information is called communication. Communication channels refer to the way this information flows within the organization.

INTERNAL COMMUNICATIONSharing of information within

organisation.E.g. Speech,

telephone,radio,mails,fax etc.

DOWNWARD,UPWARD AND HORIZONTAL COMMUNICATION

COMMUNICATION CHANNEL

CONCEPT

FORMS ADVANTAGES

DISADVANTAGES

•DOWNWARD Message flows from higher to lower level.

•Orders•Instructions•Bulletins•Meetings•Discussions etc.

• Useful for management

• Good organization

• Useful for employees

• Superiors well informed

• A sense of belonging

•Time consuming•Distortion•Over and under communication•No confedential matter

•UPWARD Message flows from lower to higher level

•Progress reports•Suggestions•Grievances•Discussions

• Fosters friendly relations•Provides feedback•Introduction of new policies•Two-way process

•Resistance from employees•Indecisive superiors•Message not heard•Possibility of bitter relations.

•HORIZONTAL Message flows within the same level

•It is 100% oral with mutual interaction

•Saves time•Immediate feedback•Co-ordination and co-operation•Checks grapevine

•Creates jealousy•Disruption if used in excess•Waste of time in gossiping•Rivalries

EXTERNAL COMMUNICATION

Sharing of information to the people outside the organization.

E.g. E-mail,posters,advertisements and other forms of multimedia marketing.

COMMUNICATION CHANNELS

CONCEPTS FORMS ADVANTAGES DISADVANTAGES

•FORMAL Transmits organizational information

•News letters•Annual reports etc.

•Easy communication system•Permanent record•Quick accomplishment of work•Systematic and disciplined

•Inflexibility•Lack of initiative•Time consuming•Impersonal manner

•INFORMAL Communication which takes place between sender and receiver having informal relationship

•Exchange of messages •Jokes•Rumors•Clarifications•Gossips etc.

•Interpret•Present grievance•Alternate system•Improved relationship•Increased efficiency

•Distort meaning•Spreads rumors•Misunderstanding•Maintaining secrecy is impossible•Difficulty in controlling

ConclusionCommunication between employees is a process

that helps people manage, create and sustain organizational operations. Conflict is one disadvantage of communication. Employees may use communication to disagree and argue with each other and with management. Conflict causes tension among employees and can halt operations, disrupt meetings and prevent task completion.  Communication channels—or the media through which messages are sent—can have an influence on the success of communication. Each channel has its own advantages and disadvantages in communicating a particular message.

ANY QUERIES?