advancing sustainable design and performance nzb_mk.pdfgary edmond, [email protected] or call...
TRANSCRIPT
ADVANCING SUSTAINABLE DESIGN AND PERFORMANCEEducating architects, owners, developers and contractors engaged in design and construction of build-ings based on sustainable design principles and performance-based outcomes. NZB offers practical product, material and system solutions based on best practices in design, proof-of-use and proof of performance.
Net Zero Buildings (NZB) is a publicationof Construction Business Media
Net Zero Buildings Magazine | 2019 Advertising & Media Guide Stanford University Central Energy Facility, Palo Alto, Calif.Photography: Robert Canfield, Steve Proehl, Tom Griffith, Matthew Anderson
LIGHTING
DAYLIGHTING
WATER MANAGEMENT
ONSITE POWER
HVAC
BUILDING ENVELOPE
| TOWARD ZERØ |
TRANSFORMATIONAL CHANGE IN DESIGNMARKET SHIFTS DRIVING CHANGE
CONTACTSFor more information, please contact:Tim Shea, [email protected] Redmond, [email protected] call 847.359.6493
Net Zero Buildings (NZB) is a publicationof Construction Business Media
SUSTAINABILITY IS COMMON PRACTICE Sustainable design, once a guiding principle, is now common practice. The next “big idea” in design is the pursuit of high performance outcomes leading to true net-zero building operations. Over sixteen years of LEED guidance has produced a sea-change in building design. With sustainable design now established as a guiding principle, the market is moving rapidly to the next level: pursuing high-performance outcome with added benefits for building owners and occupants.
ENERGY EFFICIENCY, HEALTH/WELL BEING, RESILIENCYArchitects are not only focused on delivering energy-efficient buildings, but are keenly aware of how design affects occupant health/well-being. Recent natural disasters have made RESILIENCY an architectural design priority. These are the themes guiding architecture and design. It’s not enough that buildings perform at net-zero energy or net-zero emissions; buildings must contribute to human health/well-being and be resilient against natural and man-made disasters. In order to meet these goals, collaboration through “integrated project delivery” is becoming standard in the industry.
NZB ADDRESSES A CRITICAL, NEW INFORMATIONAL NEED
WELCOME TO NZB-NET ZERO BUILDINGS MAGAZINE The first and only magazine fully devoted to the people, process, products, materials and systems supporting a common-sense approach to sustainability in design and construction. Health and well-being of building occupants is a top priority for architects and building owners/developers Buildings are being designed for maximum efficiency and ease of upgrade as technology advances Buildings must be “resilient” and continue to function during natural and man-made disasters
NZB EXISTS TO ASSIST, ASSOCIATE AND EDUCATE:
Architects, Construction Professionals and Specification influencers charged with designing andbuilding for high-efficiency outcomes.
Building owner entities on design and financial strategies, products and systems enabling higher efficiency outcomes, lower operating costs and favorable financial outcomes.
Manufacturers of products and systems contributing to high-efficiency outcomes in positioning their products/systems within the new design paradigm.
“HOPEFULLY, WITHIN THE FORESEEABLE FUTURE,
NET ZERO CONSTRUCTION WILL BECOME COMMONPLACE...
FOR THOSE INTERESTED, THERE IS A MAGAZINE NOW
DEDICATED TO THE TOPIC: NET ZERO BUILDINGS MAGAZINE.”
—Forbes magazine
IN THE MEDIA
3
1
2
| TOWARD ZERØ |
SUSTAINABILITY’S NATURAL EVOLUTION
CONTACTSFor more information, please contact:Tim Shea, [email protected] Redmond, [email protected] call 847.359.6493
Net Zero Buildings (NZB) is a publicationof Construction Business Media
“Every article, every ad, everything should explain how
it gets a building closer to net zero. We want to move closer
to net zero but aren’t there yet. Everything needs to make the case for improving an owner’s bottom line with a cost benefit
point of view.”
Net Zero Buildings magazine goes beyond current sustainable design practices to editorialize the process, products, materials and systems that contribute to Net-Zero or Near-Net Zero achievement.
EDITORIAL MISSIONNet Zero Buildings magazine goes beyond “checklist/points-driven design” to help identify and provide project examples and solutions for those engaged in sustainable, high-performance designand construction through pursuit of high-bar goals: energy efficiency, water conservation, health/well-being of occupants, resiliency and non-toxic emissions. NZB offers readers an ongoing tutorial in achieving success.
A DIFFERENT EDITORIAL APPROACH Integrative design process: involvement from all constituencies Manufacturer involvement as problem solver Case Studies: emphasis on ROI and performance Owner/User goals and objectives Products, materials and systems used in application and why Initiatives from the market
A DEVOTED EDITORIAL APPROACH: Best practices in design process, what worked and why Products, materials and systems that contribute to successful results Energy, water and resource conservation efforts Affect on occupants and the environment Occupant wellness efforts and results Resilient design principles
“What we are experiencing on the ground level is rapid acceleration in the number
of owners and builders going towards a Zero Net Energy platform. Net zero
buildings are (now) the new holy grail within the green
building construction marketplace.”
—William Turner, Senior Vice-President, Turner Group
FEEDBACK
| TOWARD ZERØ |
CRITICAL SYSTEMS & PRODUCTSPILLARS SUPPORTING SUSTAINABLE DESIGN
CONTACTSFor more information, please contact:Tim Shea, [email protected] Redmond, [email protected] call 847.359.6493
Net Zero Buildings (NZB) is a publicationof Construction Business Media
It is widely agreed that there are six “pillars” where sustainability goals and strategies can be realized. These are at the core of NZB magazine's editorial approach. 1 Building Envelope2 Lighting & Controls 3 Daylighting and Passive Systems4 HVAC5 Water Management and Conservation6 On-Site Power
1 BUILDING ENVELOPE: The core and shell of any structure, it involves not only cladding and façade system, but insulation, air barriers and moisture barriers that improve performance; high-performance glazing; roofing, be it reflective cool roofing, vegetated roofing or white roofs.
2 LIGHTING & CONTROLS: Energy efficient sources and controls and strategies for more strategically illuminated spaces. From Philips’ study – “Lighting is responsible for 19% of global electricity use”…“greenhouse gas emissions attributed to lighting are equivalent to 70% of the emissions from the world’s passenger vehicles”...“revenues for general lighting (high-brightness) LED grew by 50% from 2010 to 2011”…“LEDs achieve the expected 50 to 70% energy savings, and reach up to 80% savings when coupled with smart controls.”
3 DAYLIGHTING AND PASSIVE SYSTEMS: Taking advantage of natural light, and by turn, reducing electric light where possible, daylighting is a true building science, dependent on much more than walls of clear glass, as orientation, transmittance, location and latitude, shading and fenestration all play significant roles in properly lighting a space.“I LOOK FOR INFORMATION ON
KEY PRODUCTS THAT ARE LEADING THE CHARGE TOWARDS EFFICIENCY
WHETHER THEY ARE ENVELOPE ASSEMBLIES, MECHANICAL/
LIGHTING/WATER OR OTHER SYSTEMS.”
— Architect, A/E Firm
“I LOVE THIS MAGAZINE AS A GREAT RESOURCE FOR CUTTING EDGE,
FORWARD THINKING CONCEPTS AND PROJECTS. I FIND IT VERY
HELPFUL IN UNDERSTANDING THE PROCESS TEAMS USE AS WELL AS
THE FINAL OUTCOMES AND PERFORMANCE INFORMATION.”
— Architect, A/E Firm
| TOWARD ZERØ |
CRITICAL PRODUCTS & SYSTEMSPILLARS SUPPORTING SUSTAINABLE DESIGN
WALK THE WALK:
Readers of NZB - architects, owners, developers and contractors - have a conscious devotion to sustainability in design and construction and seek to minimize the negative environmental impact of buildings through efficiency and modernization in the use of products, materials and systems while maximizing the benefits in areas of energy efficiency, water conservation, resiliency, safety/security and health/wellness.
Advertisers in NZB are manufacturers and suppliers committed to sustainability and showcase their solutions for consideration.
CONTACTSFor more information, please contact:Tim Shea, [email protected] Redmond, [email protected] call 847.359.6493
Net Zero Buildings (NZB) is a publicationof Construction Business Media
4 HVAC: Be it geothermal, evaporative cooling or zoning with variable refrigerant flow, there are a variety of impressive HVAC technology that can significantly reduce a building’s heating or cooling load without compromising occupant comfort or IAQ.
5 WATER MANAGEMENT & CONSERVATION: Water is becoming a natural resource almost as valuable as oil and other fossil fuels. Water is also extensively consumed in the production of power, so it has a symbiotic relationship with energy conservation. Proper water management, and reclamation strategies ranging from landscape irrigation to graywater plumbing is a critical part of the net zero equation.
6 ON-SITE POWER: The production of the elusive 40% of power required to make most net-zero facilities truly net zero, is a concept known as distributed generation—getting off the grid—and can be accomplished in many different ways, from solar PV panels to wind turbines to cogeneration systems, where hot water is produced from the waste heat created by natural gas-fired generators that produce power for facilities to employ in its buildings or pump back into the grid.
REGARDING THE PUBLISHING OF NZB:
“WOW, IT’S ABOUT TIME!... I APPLAUD YOUR PIONEERING
EFFORT TO LEAN FORWARD AND ENTHUSIASTICALLY EMBRACE
THE FUTURE.”—Steven Strong, President, Solar Design
Associates, Inc.
“LOVE THE LOOK AND FEEL OF THE PUBLICATION. IT IS READ BY
SEVERAL INDIVIDUALS IN OUR ARCHITECTURAL FIRM. APPRECIATE
THE EDITORIAL ORGANIZATION OF ENVELOPE, DAYLIGHTING, POWER,
LIGHTING, WATER AND HVAC.”— Manager, A/E Firm
| TOWARD ZERØ |
PRACTICAL APPLICATION EDITORIALPROOF OF CONCEPT IN DESIGN
CONTACTSFor more information, please contact:Tim Shea, [email protected] Redmond, [email protected] call 847.359.6493
Net Zero Buildings (NZB) is a publicationof Construction Business Media
Attaining sustainable high-performance results involves the proving of concepts through building science and technology.
The most effective efforts in translating design programs into successful performance-based outcomes is through an emphasis on process.
Simply stated, building components and systems often affect the performance of each other: sun-shading on HVAC sizing; automated controls on lighting levels; insulation on temperature control; glazing systems on both lighting controls and HVAC.
NZB offers readers a “visual presenta-tion” of high performance achievement through product/material/system integration and building science.
Taking the reader beyond the hypothetical, NZB readers have responded to the magazine’s unique style and voice:
“NZB magazine has presented products that I would not have
otherwise considered for projects. Keeps me current
with NZ options and thinking. Our clients need a lot of educating and we are
looking for opportunities and products to serve them
better.”
NZB CONTENT—SIX CRITICAL SUSTAINABLE DESIGN “PILLARS”
In NZB each of the major “pillars” of products/materials/systems are featured in every issue. Critical components are emphasized.
NZB guides the reader through the process of design focusing on intelligent decisions about product selection.
NZB Editorial Distinction: the focus on products and systems that contributed to a successful application rather than a review or critique of the building.
NZB shows how architects are designing integrated systems with products that work together for a common outcome... Such as solar PV, insulated glass, and sun shading to reduce heat loads.
FEEDBACK
| TOWARD ZERØ |
THOUGHT LEADERSATTRACTED TO “NEED TO KNOW” CONTENT
CONTACTSFor more information, please contact:Tim Shea, [email protected] Redmond, [email protected] call 847.359.6493
Net Zero Buildings (NZB) is a publicationof Construction Business Media
The stakeholders in the market are influencing outcomes. Project success is not just about energy savings, but about efficiency and both the human and environmental
impact of the built environment.
ROI FORCES OF INFLUENCE
Architects and Designers:Key drivers of the sustain ability movement, this group is pushing for energy efficiency, sustainability, buildings less “impactful” on humans and the environment.
Private Sector Building Owners/Operators:This key player wants low-cost operations, marketable buildings, happy tenants, and quality/productive work spaces, “sustainability.”
Developers:Those who buy land, finance real estate deals, build or have architects and builders design and construct projects, create, imagine, control, and orchestrate the process of development from the beginning to end.
Public Sector BuildingOwners/Operators:This very green-oriented group still must account for efficiency of costs, quality/productive spaces and sustainability goals.
Contractors:The lynch pin of the effort, contractors are challenged to bring projects in or under budget. But traditional “value engineering” practices are often counter to sustainable design goals as systems are subverted to save money. This critical contingency must be better educated and “on board” with sustainability goals for high-performance projects to succeed.
THE TIPPING POINT “The point at which dramatic change occurs and alters the course of events.”
As the building industry approaches the Net Zero tipping point, Net Zero Buildings Maga-zine (NZB) has arrived to provide the ideal bridge to your built environment marketing communications activities.
Call it what you will; “deep energy” buildings, net-zero, “near zero,” living buildings, etc…these initiatives signal that the future of the industry is rapidly moving beyond LEED, the de facto green standard. Rather than follow a points-based system, the new green reality is focused on ultimate building performance and tapping into the technological advances that already exist through synergistic prod-uct combinations that become systems; systems that enhance the energy perfor-mance of commercial and institutional build-ings resulting in enhanced ROI while meeting high standards in resiliency and health/well-being of occupants.
“Building owners and developers are learning that
there is real ROI value created in constructing high performance buildings that
shows up in sales levels, annual operating costs, and resale pricing… Pocketbook
issues have always been associated with building
green. However, going further than just green by adding
high performance features changes the dynamics.”
—Harold Turner, President, Turner Group
INDUSTRY INSIGHT
“Excellent work! The industry is yearning for guidance and Net Zero
Buildings magazine has delivered the preemptory
strike to establish dominance. Keep up the
good work.”—Manager, Energy Services Company
FEEDBACK
| TOWARD ZERØ |
CIRCULATIONAN ENGAGED AUDIENCE SEEKING PRODUCT/MATERIAL/SYSTEM KNOWLEDGE
CONTACTSFor more information, please contact:Tim Shea, [email protected] Redmond, [email protected] call 847.359.6493
Net Zero Buildings (NZB) is a publicationof Construction Business Media
BUILDING/FACILITY OWNERS/DEVELOPERS Sustainability Director, Google Energy Specialist, City & County of San Francisco Managing Director, Cushman & Wakefield Director Planning & Design, George Washington University Senior Project Engineer, American Honda Motor Company Exec. VP, Adventist Health System Architect, University of South Carolina Vice President, Lend Lease US Healthcare Development
ARCHITECT & ARCHITECT/ENGINEERS Principal, Fanning Howey Associate Vice-President, Cannon Design Sustainability Director, SOM Sr. Vice President, Albert Kahn Associates Sustainable Design Coordinator, SmithGroup Architect, Perkins+Will Vice President Design, Gensler Director of Design, WDG Architecture
CONTRACTOR/CONSULTING ENGINEERS Vice President - Chief Sustainability Officer, Turner Construction Head of Sustainability, Skanska
DIVISION OF CIRCULATIONNet Zero Buildings magazine currently reaches 40,000 market stakeholders
2,330
2,140
6,190
29,480
Architect & Architect/Engineers
Building/Facility Owners/Developers
Product & Systems Manufacturers
Contractors & Consulting Engineers
40,140Circulation
73%
15%
5%
6%
The most critical takeaway in assem-bling this group of players is they must operate as a team, driven by the same vision. This requires a process where all players come together from the beginning and reach decisions on which systems and technologies will help the team deliver high performance project objectives.
The circulation of NZB reflects the desire of marketers to reach and influence various high-level design/construction team members with timely, need-to-know information concerning pro-cess, products and materials contributing to the net zero buildings movement. Some of the recent subscribers who have requested to receive both print and digital versions of NZB include:
Director, Mortenson Construction Technical Project Director, Clayco Construction President, CMTA Sr. Vice President, Gilbane Construction National Director, PCL Construction OLA Consulting Engineers
THOUGHT-LEADERS, INDUSTRY INFLUENCERS Director, California State Dept. of General Services Director, Southwest Energy Director, New Buildings Institute Principal, Rocky Mountain Institute Senior Program Manager, National Renewable Energy Laboratory Presidential Advisor, National Institute of Building Sciences Director, Architecture 2030 Director, National Association of State Energy Officials
Targeted outreach to the market has also yielded requested subscribers from Energy Service Companies, Utilities, Federal, State and Municipal Government Officials, School Superintendents and Product Manufacturers
| TOWARD ZERØ |
CALENDAR, RATES & SPECS
8
CONTACTSFor more information, please contact:Tim Shea, [email protected] Redmond, [email protected] call 847.359.6493
RATES & SPECIFICATIONS
$8,153$6,930
$7,200$6,120
$5,953$5,060
$4,776$4,060
$3,200$2,720
$1,682$1,430
1X
$7,683$6,530
$6,729$5,720
$5,612$4,770
$4,506$3,830
$3,035$2,580
$1,518$1,290
3X
$7,318$6,220
$6,424$5,460
$5,306$4,510
$4,235$3,600
$2,729$2,320
$1,341$1,140
6X
grossnet
grossnet
grossnet
grossnet
grossnet
grossnet
Ad Units
9.00”
8.00”
9.25”
17.00”
18.25”
17.00”
18.25”
5.125”
5.875”
3.75”
4.50”
8.00”
9.25”
5.125”
2.50”
3.75”
2.50”
Width
10.875”
9.875”
11.125”
9.875”
11.125”
4.875”
5.50”
9.875”
11.125”
9.875”
11.125”
4.875”
5.50”
7.00”
9.875”
4.75”
4.75”
Height
MAGAZINE TRIM SIZE
Full Page [Non-Bleed/Safety]
Full Page [Bleed*]
Spread [Non-Bleed]
Spread [Bleed*]
1/2-Page Spread [Non-Bleed]
1/2-Page Spread [Bleed*]
2/3 Vertical [Non-Bleed]
2/3 Vertical [Bleed*]
1/2 Vertical [Non-Bleed]
1/2 Vertical [Bleed*]
1/2 Horizontal [Non-Bleed]
1/2 Horizontal [Bleed*]
1/2 Island [Non-Bleed]
1/3 Vertical [Non-Bleed]
1/4 Square [Non-Bleed]
1/6 Lit [Non-Bleed]
Standard Specifications:
* All bleed dimensions include 1/8" beyond the document and trim size on all four sides.
Note: Annual (Sept.) specifications differ from those listed above. Contact for more information.
Ad Closing:
02-05-1904-05-1906-05-1908-05-1910-07-19
Materials:
02-15-1904-15-1906-17-1908-15-1910 -15-19
Mail Date:
03-12-1905-13-1907-12-1909-12-19 11 -12-19
1 MARCH2 MAY3 JULY4 SEPTEMBER (PRODUCT ANNUAL)5 NOVEMBER
MARCH: BEST PRACTICESPower: MicrogridsLighting: Lighting’s impact on total building efficiencyDaylighting: Post-occupancy lessons learnedEnvelope: Breaking down passive house–case studiesWater: Graywater–facts and fictionHVAC: In Control–strategies for maximizing performance
MAY: THE STATE OF...Power: Best Practices–a review of PV in NZB projectsLighting: Reading and capitalizing manufacturer data pointsDaylighting: Solar controlEnvelope: System Synergy–fenestration and façade tuningWater: Pre-project planningHVAC: Geothermal, heat pumps, VRF
JULY: THE CITIES ISSUEPower: Process–beginning the renewables conversationLighting: Benefits of automated controlsDaylighting: Applying modeling and marrying it with electric illuminationEnvelope: Rocking the roof–wholistic approaches to roof performanceWater: Reducing the H2O footprintHVAC: System synergy–better modeling = better envelopes = streamlined HVAC
SEPTEMBER: NZB PRIMERGreenbuild/SEIA Show Companion: A showcase ofenergy-efficient and performance-improving products in application within all covered categories*LARGE FORMAT: This issue is printed in a larger format, contact for ad specifications.
NOVEMBER: DISTRICT ENERGYPower: Wind RevisitedDaylighting: Glazing, coatings and other innovation cutting SHGCEnvelope: Charette Process–Balance and aesthethicsLighting: ROI breaking pointsWater: Tech Review–best water savers and most promising new productsHVAC: Heat recovery and shared resources
PUBLISHING SCHEDULE
BONUS: NBI's Certified Net Zero UpdateBONUS: AHR Expo
FP
2/3
1/2
1/3
1/4
LIT
Every Issue Content: Project Zero, an in-depth profile of a net-zero or near net-zero project; Toward Zero, industry perspectives, including best practices to achieve high performance results; and highlights of promising technology and the manufacturers' role in bringing it to market.
BONUS: NZB AnnualBONUS: Greenbuild Expo
BONUS: AIA ExpoBONUS: LIGHTFAIR
BONUS: Ad Readership Study conducted by:
Net Zero Buildings (NZB) is a publicationof Construction Business Media
EDITORIAL/ADMINISTRATIVE OFFICES
Construction Business Media579 First Bank Dr., Suite 220
Palatine, Illinois 60067
Phone: 847.359.6493Fax: 847.359.6754
www.nzbmagazine.com
ADVERTISING SALES
Tim Shea847.359.6493
David G. Haggett847.934.9123
Jim Oestmann847.924.5497
Ted Rzempoluch609.361.1733
Gary Redmond847.359.6493
Michael Boyle847.359.6493
Bob Fox917.273.8062
Jim Führer503.227. 1381
EDITORIAL STAFF
Senior EditorMegan Mazzocco
Water Management | HVACJohn Mesenbrink
Building EnvelopeAlan Weis
LightingKevin Willmorth
Editorial DirectorJim Crockett
On-Site PowerChuck Ross
DaylightingBarbara Horwitz-Bennett