advances in mobile social networks, mobile monday beijing @ orange labs

Alvin Chin

Senior Researcher

Mobile Social Networking Group

Nokia Research Center, Beijing

Mobile social networking vs. social networking on mobile

•Connecting to your online social networks on your mobile

Alvin Chin, Advances in Mobile Social Networks, Mobile Monday Beijing, August 30, 2010

distributed content sharing

social networks

sensor networks

pervasive computing

Integrate context and social connections into mobile social networks

Provide integrated experience by fusing physical and digital social interactions through the mobile


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http://www.facebook.com/r.php

http://www.linkedin.com/home?trk=logo

Place

Who

Profile

Needs

Hobbies

Where

Environment

Sensing

Atmosphere

Activity

What

Purpose

Social

Family

Friend

Relative

Schoolmate

Colleague

Interpersonal Relationship Mesh

People

Time Frame

Context Modeling


But what is the real problem with current social networking?

Solution: Need context and relevance!

•How to use and integrate context into mobile social networking?

•How to use the social network for intelligent routing and communication?

•How to recommend relevant people to be your friends and recommend relevant content?

•How to create innovative applications and services that leverage social networks to help people with their daily activities?


How do I know this friend?

Why should I add him/her?


But many social networking services fail. Why?

• Many social networking services fail because they dealwith just people only

• Jyri Engestrom: “social networks consist of people whoare connected by a shared object” which he calls object-centred sociality

http://www.zengestrom.com/blog/2005/04/why-some-social-network-services-work-and-others-dont-or-the-case-for-object-centered-sociality.html

•Problem: How to use the resources in the physicalenvironment (like the office) to help facilitate socialnetworking and vice versa













































4. Tom never met her, but maybe his friends

met her, so he searches his social network

3. Tom zooms in on the map to find out that she is Zhao

Feng, taps ZhaoF to see if he has met her before

5. Ah, Zhao Feng was the UI manager at the

meeting last week with his colleague Wang, which he could not

make it!

?

Thanks Nokia, I will never forget a

person again!

2. Tom uses his phone to find out who that

lady is

1. Tom seems to recognize a lady while walking in the hallway but

can’t remember if he met her


•Mobile social networking makes the mobile an integral part of your social network and lifestyle

•Need to bridge the gap between physical and virtualworlds together

•We have great opportunity to improve humankind with mobile social networking

•Context and relevance are needed to drive mobile social networking forward and make it a daily reality


http://research.nokia.com

Alvin ChinNokia Research Center, [email protected]://research.nokia.com/people/alvin_chinhttp://www.alvinychin.com/blog

Nokia OVI: gadgetmanFacebook: Alvin Chin ([email protected])LinkedIn: [email protected]: gadgetman4u

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http://research.nokia.com/people/alvin_chin

http://www.alvinychin.com/blog

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