advanced twitter marketing strategies from sandra fathi
DESCRIPTION
Advanced Twitter Marketing Strategies presentation for Execsense. This presentation is designed for Twitter users that are already familiar with the platform and are looking for advanced strategies on how to leverage it for business. The webinar covers giveaways, contests, branding, reputation management, revenue generation, events, conferences and more.TRANSCRIPT
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Advanced Twitter Marketing Strategies:Holding Contests, Giveaways and Other Ways to Increase Your Company's
Followers
Sandra Fathi, President Affect Strategies
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About Sandra Fathi
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
• Sandra Fathi, President & Founder Affect Strategies
• Public Relations, Marketing & Social Media Firm Specializing in B2B Technology and Professional Services
• Chair, PRSA Technology Section & Chair, New Media & Technology Committee for PRSA NY
• Prolific Writer on Social Media: DM News, O’Dwyers, PRWeek, PR Tactics, Bulldog Reporter
• Speaker & Instructor on Social Media: PRSA National Conference, PRSA-NY, T3 Conference, Vocus Users Conference, PR SourceCode Webinar Series, Media Relations Summit, etc.
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PR & Marketing Web 2.0
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
• New Tools
• New Rules
• New Avenues
• New Target Audiences
• New Language
• New Influencers
• New Measurement
• New Timelines
• Same Strategic Approach
• Same Business Insight
• Same Core Skills
• Same (If Not More) Value
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10 Reasons to Tweet
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
1. Generate Awareness
2. Seek & Create Media Opportunities
3. Foster Customer Loyalty
4. Launch Viral Marketing Campaigns
5. Manage Reputations
6. Promote Products and Services
7. Network with Customers
8. Extend Event Participation
9. Monitor Trends & Breaking News
10.Recruiting
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8 Ways to Tweet
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
1. News & Information
2. Branding & Awareness
3. Customer Service & Support
4. Promotions & Coupons
5. Contests & Giveaways
6. Revenue Generation
7. Conferences & Events
8. Crowdsourcing & Focus Groups
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Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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Coupons Galore
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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DellOutlet: Customer Service
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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Gary Vee: Branding & Awareness
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
![Page 10: Advanced Twitter Marketing Strategies from Sandra Fathi](https://reader034.vdocuments.mx/reader034/viewer/2022052618/554ef5bbb4c90577698b4778/html5/thumbnails/10.jpg)
Gary Vee: Branding & Awareness
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
![Page 11: Advanced Twitter Marketing Strategies from Sandra Fathi](https://reader034.vdocuments.mx/reader034/viewer/2022052618/554ef5bbb4c90577698b4778/html5/thumbnails/11.jpg)
Jeff Pulver/140 Conference
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
![Page 12: Advanced Twitter Marketing Strategies from Sandra Fathi](https://reader034.vdocuments.mx/reader034/viewer/2022052618/554ef5bbb4c90577698b4778/html5/thumbnails/12.jpg)
Jeff Pulver/140 Conference
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
![Page 13: Advanced Twitter Marketing Strategies from Sandra Fathi](https://reader034.vdocuments.mx/reader034/viewer/2022052618/554ef5bbb4c90577698b4778/html5/thumbnails/13.jpg)
Jet Blue: Revenue Generation
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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Jet Blue: Revenue Generation & PR
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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JetBlue: Branding & Awareness
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
![Page 16: Advanced Twitter Marketing Strategies from Sandra Fathi](https://reader034.vdocuments.mx/reader034/viewer/2022052618/554ef5bbb4c90577698b4778/html5/thumbnails/16.jpg)
Perez Hilton: Branding & Awareness
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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Shaq: Contests & Giveaways
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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Shaq & Sean
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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Case Study
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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Tasti D Lite: Contests, Giveaways
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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Tasti D Lite: Contests & TweetUps
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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Case Study
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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Meetups/TweetUps
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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Vitamin Water: Crowdsourcing/Focus Groups
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
![Page 25: Advanced Twitter Marketing Strategies from Sandra Fathi](https://reader034.vdocuments.mx/reader034/viewer/2022052618/554ef5bbb4c90577698b4778/html5/thumbnails/25.jpg)
Vitamin Water: Crowdsourcing/Focus Groups
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
![Page 26: Advanced Twitter Marketing Strategies from Sandra Fathi](https://reader034.vdocuments.mx/reader034/viewer/2022052618/554ef5bbb4c90577698b4778/html5/thumbnails/26.jpg)
Whole Goods: Promotions & Coupons
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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Winning on Twitter
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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Bank of America: Customer Service & Reputation Management
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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Murphy-Goode Rise
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Murphy-Goode Fall
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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Twitter Program Outline
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
1. Goals & Objectives
Strategy
2. Benchmarks for Success
3. Message Themes
4. Tool
Identification/Implementation
5. Twitter Usage Policy
6. Training
7. Promotional Plan Development
8. Content
Identification/Development
9. Tweet Generation
10. Twitter Monitoring
11. Engagement
12. Measurement
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Twitterverse
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
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What to Know
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
1. Set Goals, Objectives & Strategy
2. Fish Where the Fish Are
3. Know Your Audience, Know Yourself
4. Consistency over Quantity
5. Value over Noise
6. Interaction over Distribution
7. Bring Online Offline
8. Measure, Tweak, Repeat
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Resources
Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
Brian Solis: PR 2.0
http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm
Pistachio Consulting: Twitter for Business
http://www.pistacioconsulting.com
Affect Strategies: 10 Reasons Why You Need to Tweet
http://www.affectstrategies.com/main.php?page=pr_twitter
Tech Affect Blog
http://www.techaffect.com
Caroline Middlebrook: The Big Juicy Twitter Guide
http://www.caroline-middlebrook.com/blog/twitter-guide/
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Contact Information
Advanced Twitter Marketing Strategies Sandra Fathi, President Affect Strategies
www.ExecSense.com ©ExecSense, Inc.
Sandra Fathi
twitter: @sandrafathi
LinkedIn, Facebook: Sandra Fathi
web: www.affectstrategies.com
blog: www.techaffect.com
Presentations: www.slideshare.com/sfathi