advanced strategies for book sales - bookexpo 2013
DESCRIPTION
Advanced Facebook marketing strategies to increase awareness of authors and their books and ultimately to drive sales - presented at BookExpo America on May 30, 2013 in New York CityTRANSCRIPT
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Advanced Strategies for Book Sales
Advanced Content Marketing
Authors as Rock Stars
Dress for Success
Feed the Monster
Visualize Sales
Advertise on a Budget
Secret groups for book club leaders
Authors as Rock Stars
Rock Your Genre with Live Chats
CoveritLive.com
Cover Photo as Ad
Live Video Broadcasts
Make it Easy
Dress Your Page for Success
Custom “Buy the Book” Tab
Feed the Content Monster
Video Calls to Action
Attract Readers Visually
AuthorsReleasesInterestsQuotesPin from siteShare to Facebook
Pinterest for Authority
AppearancesBooksPressShareable quotes
Creative Content - Instagr.am
Tour photosContestsEventsFan photos
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Advertising on $10 a day
Split test image
Split test copy
Split test audience
Review daily
Facebook.com/advertising
Book Club•Exclusive chats
•Exclusive access
•Exclusive discounts
•Exclusive events
•Exclusive first reads
Facebook.com/about/groups
Questions? Let’s Connect.
Facebook.com/BrandNewBrandYou
Twitter.com/BrandYou
YouTube.com/CindyRatzlaff
Pinterest.com/CindyRatzlaff
CindyRatzlaff.com