advanced social media workshop
TRANSCRIPT
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Presented by Iain MartinSkipedia Travel Marketing
Advanced Social Media
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- Build on your foundations
- Learn advanced techniques
- Use social media tools to max effect
Advanced Social Media
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- Me
- You
- Format
- Questions
- Disclaimer
Introductions
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1. Facebook
2. Twitter
3. YouTube
4. Google+
5. Pinterest
Which channels?
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1. Facebook
2. Twitter
3. YouTube
4. Google+
5. Pinterest
6. LinkedIn can be useful too…
Which channels?
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1. Facebook
2. Twitter inc. Hootsuite/Tweetdeck
3. Google+, Pinterest, YouTube
Seminar Structure
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Social Media is new
2004
2005
2006
2010
2011
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Facebook –Twitter – Google+ -Pinterest – Blogs – YouTube –
How big is Social Media?
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Facebook – 1000mTwitter – Google+ -Pinterest – Blogs – YouTube –
How big is Social Media?
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Facebook – 1000mTwitter – 240mGoogle+ - Pinterest – Blogs – YouTube –
How big is Social Media?
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Facebook – 1000mTwitter – 240mGoogle+ - 250mPinterest – Blogs – YouTube –
How big is Social Media?
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Facebook – 1000mTwitter – 240mGoogle+ - 250mPinterest – 15mBlogs – YouTube –
How big is Social Media?
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Facebook – 1000mTwitter – 240mGoogle+ - 250mPinterest – 15mBlogs – 200mYouTube –
How big is Social Media?
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Facebook – 1000mTwitter – 240mGoogle+ - 250mPinterest – 15mBlogs – 200mYouTube – 4 billion videos per day
How big is Social Media?
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• The most visited website in the world
• 1 out of every 5 page views on the Internet worldwide
• Over 30 million Facebook users in the UK
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Facebook - Profile
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Facebook - Profile1. Cover Image
2. Creating and formatting Milestones
3. Curating Tabs
4. Changing Tab Image & Tab Name
5. Installing Tabs (Twitter example)
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Facebook - PostsNote on EdgeRank
1. Types of post (images, video, text, links)
2. Cover photos
3. Tagging
4. Scheduling
5. Gating (only available to some Pages)
6. Promoted Ads
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Facebook - Insights
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Facebook - Insights1. Which posts are the most effective?
2. Best time for posts?
3. Demographic
4. Monitoring ‘likes’ and ‘unlikes’
5. Organic reach v. viral reach
6. ‘People Talking About This’
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Coffee Time
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Twitter - Profile
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Twitter - Profile
1. Background
2. Name
3. Location
4. Description
5. Automating to Facebook
6. Monitoring
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Twitter - Hootsuite
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Twitter - Hootsuite
1. How to add an account
2. How to add streams and which streams to add
3. How to monitor mentions and Retweets
4. How to follow conversations and keywords
5. How to schedule/auto-schedule Tweets
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Twitter - Tweetdeck
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Twitter - Tweetdeck
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Tweetdeck v. Hootsuite
1. Unlimited accounts inc. Facebook
2. Easier interface
3. Desktop and Mobile versions
4. Reporting of ‘Mentions’
5. Scheduling limitations
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Twitter – Retweetrank
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Twitter – Retweetrank
1. How many Retweets
2. Follower growth
3. Track mentions
4. Identify Influential Retweeters
5. Upgrade for additional data
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Twitter – Other Tools
Tweetstats.com
Topsy.com
Socialmention.com
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YouTube• 150 years of video watched on Facebook every day
• 400 tweets per minute contain a YouTube link
• 200m mobile clips streamed on YouTube every day
• 37% have bought an item seen on YouTube
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YouTube – Best Practice
1. Make it SEO
• Use keywords in title, tags• Make full use of description• Pick the best thumbnail
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YouTube – Best Practice
2. Embed and use as content
• 23% watch videos on other sites• Find a natural fit on your site• ‘How To...’ guides
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YouTube – Best Practice
3. Keep it short and simple
• Max 2 minutes, if possible • Include your branding• Good content is the key
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Pinterest/Google+
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Pinterest• Most effective when you participate
• Passive can still have a positive effect
• Use creative board names
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Great tool for Google+
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Thank You
Presented by Iain Martin, Skipedia Travel Marketing
If you would like to find out more about the services that Skipedia can offer, please contact me:
[email protected] 173576