advanced presentation skills - lesson 4
TRANSCRIPT
© 2015 SkimaTalk, Inc.
SkimaTalk Official Course
Advanced Presentation Skills Lesson 4: Using Emotion & Emphasis
1. Practice, Practice, Practice
2. Being Clear & Concise
3. Using Signposts
4. Using Emotion & Emphasis
5. Know Your Audience
6. Your Final Presentation
Advanced Presentation Skills
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Today’s Lesson!
Session Guidelines
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Your session with your SkimaTalk instructor will be structured as follows:
Introduction / briefing
Deliver updated presentation (Using pages 10 – 12)
Teacher feedback / discussion
Exercises and feedback
5 min
5 min
5 min
10 min
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Overview �
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Emotion & Emphasis Help Presenters Highlight Important Information
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Examples of emotion / emphasis words:
The CRITICAL takeaway is…
I am SO EXCITED to tell you about...
There are THREE IMPORTANT REASONS why…
To Use Emotion Effectively, Presenters Must Alter Their Voice Tone to Highlight Certain Words
Practice: Read the following example out load. Stress the words in orange to add emotion to the example.
Example:
Today is a big day for our company. We are very excited to announce our new cell phone product. The product has lots of great features, including a bigger screen, a better camera, and more memory. But in my opinion, the best new feature is the voice activated commands.
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2 Tips For Using Emotion & Emphasis Effectively
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Use emphasis to reveal important information
Don’t use emphasis too often
Emphasize the words that directly precede important information.
e.g., “The most important points are A, B, and C.
The more times you use emphasis during a presentation, the less powerful it becomes. Limit the use of emphasis to highlight only the most important points / information.
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Preparing For Your Presentation
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You should spend 30 minutes preparing for your SkimaTalk session. To prepare, please take the following steps:
Review the presentation & sample presentation notes for this course (pages 10 – 15).
Identify the words that you think can be used to emphasize the most important information in the presentation.
Practice delivering the revised presentation notes in front of a mirror. Be sure to emphasize the words you identified in step 2.
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Are You Ready?�
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Practice Presentation: Slide 1
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Announcing the New Model Q Smartphone
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Practice Presentation: Slide 2
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The Model Q is a revolutionary smartphone with lots of “best in class” features
Fictional data
Voice activated commands High-resolution, 5” screen Upgraded camera
Practice Presentation: Slide 3
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The most exciting thing about the Model Q is the value for the money
Fictional data
$499 $299 only $99
Model Q
Sample Presentation Notes: Slide 1
13 © 2015 SkimaTalk, Inc. Fictional data
l Today is a very special day.
l Our company dedicates itself to building the best electronics products in the world. And today we are excited to announce that all of that hard work has paid off.
l Today we are are announcing our new Model Q smartphone.
Overview �
Sample Presentation Notes: Slide 2
14 © 2015 SkimaTalk, Inc. Fictional data
l The Model Q is a revolutionary new smartphone.
l The phone has many “best in class” features. Today I am going to cover the features that we think are truly revolutionary.
l The most revolutionary feature of the Model Q is the Voice Activated Commands. o Simply speak a command to your phone, and it will perform an action.
l Another revolutionary feature is the new high-resolution, 5” screen. o This screen is bigger, brighter, and clearer than any screen on the market. It is
amazing!
l The final revolutionary feature of the Model Q is the new camera. o The camera has higher resolution, better zoom, and quicker focus than any
smartphone in the world. You can take professional photographs with this camera!
The Model Q is revolutionary with lots of “best in class” features
Sample Presentation Notes: Slide 3
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l The Model Q is simply the best value in the world.
l For less than half the price of other leading phones, you get better features and better support.
l But most important, you get a phone that is backed by our guarantee. If you are not happy, for any reason, you can return your phone for a full refund. That’s our 100% satisfaction guarantee!
The most exciting thing about the Model Q is the value for the money
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Discussion�
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For Discussion: Example #1
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Read the argument below and discuss which words you could emphasize to make the argument more powerful
Argument: Wine is better than beer
People often argue about which drink is better: wine or beer? I am here to tell you that I think wine is better.
There are many reasons why wine is better than beer. But the most important reason for me is taste. While beer is usually bitter, wine is very flavorful.
Wine is also easier to drink than beer because it isn’t as heavy. Beer makes you feel full and bloated, while wine does not.
Finally, drinking wine is fun because each bottle of wine is unique. If you don’t like wine, I beg you to give it another try. I promise you won’t be disappointed!
For Discussion: Example #2 (time permitting)
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Read the argument below and discuss which words you could emphasize to make the argument more powerful
Argument: Skiing is a fun sport
I am so excited to tell you about the sport of skiing. Skiing is a great sport for many reasons.
First, skiing is a great way to get outside, get exercise, and spend time with friends and family. Second, skiing is an opportunity to visit many beautiful places such as the Alps in Switzerland and the Rocky Mountains in the United States. Finally, and most important, skiing is fun because you get a big adrenaline rush when you ski fast!
If you have never skied before, I highly recommend you give it a try!
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End of Lesson We hope you enjoyed it!