WORKSHOPS & SEMINARS FOR AUTOMOBILE DEALERSHIPS

ADVANCED NEGOTIATION SKILLSEquip yourself with innovative negotiation strategies to excel in sales

THURSDAY February 2010:00am-4:00pm

Center for Automotive Education & Training15-30 Petracca PlaceWhitestone, NY 11357

Today’s customers are more sophisticated and knowledgeable than ever; to reach successful outcomes with buyers, sales professionals must now be master negotiators. This class focuses on the developing and strengthening of sales negotiation skills, while keeping in mind the need to maintain lasting, beneficial customer relationships.

Attendees will learn how to:■ Build trust when negotiating■ Establish an honorable reputation■ Remove barriers for e�ective communications■ Plan for objections and prepare counter strategies■ Show how the deal math works to ease apprehensions

INSTRUCTOR:Ken Carlson, F&I ResourcesFEES: Member Fee: $ 175 Non-Member: $300

About the Instructor: Ken Carlson, F&I Resources

Ken Carlson is the Divisional Business Development Manager for F&I Resources, and is AFIP Certified (Senior). For over 30 years. Ken has conducted seminars for Sales, F&I, Sales Management, After-Sale, and Service Manager/Advisor personnel for dealer associations throughout the United States.

Steer all customernegotiations toward a

win-win outcome

REGISTER

ADVANCED NEGOTIATION SKILLSEquip yourself with innovative negotiation strategies to excel in sales

THURSDAY February 2010:00am-4:00pm