advanced marketing tactics with marketing automation - the next 5 campaigns
TRANSCRIPT
Presented by: Mathew Sweezey, Marke.ng Evangelist, Pardot LLC March 22, 2012
Advanced Marke.ng Tac.cs with Marke.ng Automa.on Strengthen Your Marke.ng Game
• Tweet Tweet • Video Tracking • Trade Show Kiosks • Advanced Social Engagement • Dynamic Content
Agenda
Tweet Tweet Tracking and Engaging with Twi6er
• Upload Content • Schedule Post • Relevant message • Track Conversions
What You’ll Need
Video Killed the Radio Star Using new Mediums
What You’ll Need
• Video Uploaded to Hos.ng site • Custom Redirect • Automa.on rule for segmenta.on and other ac.ons
Trade Show Kiosk Forms Make life easier on the road
• Input Device (iPad) • Form in Kiosk Mode
What You’ll Need
Facebook iFrames Advanced Social OpJons
• List of lost Opps • Call Script • Follow up Email • Landing Page • Form
What You’ll Need
Dynamic Content Dynamic TargeJng / RetargeJng
• Content • Dynamic Content Block
What You’ll Need
QuesJons Stupid ones are Okay!
Mathew Sweezey Sr. Sales Execu-ve
@msweezey
Pardot 950 East Paces Ferry Rd Suite 3300 Atlanta, Georgia 30326
404.492.6848 877.3B2B.ROI www.pardot.com
Contact InformaJon