advanced linkedin 10/30/2018 آ  linkedin! •95%+ of hr uses linkedin to source candidates...

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  • Advanced LinkedIn Robert Hellmann President

    Hellmann Career Consulting www.hellmannconsulting.com

    October 30th 2018

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Remind Client How LinkedIn is Different From Other Social Media

    2

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Tell Them:

    Recruiters and Hiring managers are looking for you on LinkedIn!

    • 95%+ of HR uses LinkedIn to source candidates

    • Increasingly the first stop for hiring managers

    • Countless success stories

    3

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    With a few exceptions:

    4

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Use LinkedIn for…

    5

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Use LinkedIn for…

    6

    Networking Direct Contact

    Applying “Showing Off”

    Finding the “right” People

    Being Found Research/Learning

    Building a Following / Business

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Get set up properly first

    Then…

    Use It!

    7

  • 8

    THEN USE IT!

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Finding People ✓ Advanced People Search

    ✓ www.linkedin.com/alumni

    ✓ Search a 1st degree’s

    connections

    ✓ Where people went

    ✓ Companies 9

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Boolean Search

    Title, Keyword or Company fields

    Example for Title:

    Marketing AND (director OR vp OR vice OR manager)

    NOT (“senior vice” OR SVP)

    10

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Finding People ✓ Advanced People Search

    ✓ www.linkedin.com/alumni

    ✓ Search a 1st degree’s

    connections

    ✓ Where people went

    ✓ Companies 11

    http://www.linkedin.com/alumni

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Challenge them…

    “Find five people to contact”

    1.Using “Advanced People Search”

    2.Using “Alumni Search”

    3.Looking at Companies

    12

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    How to Contact People

    13

    ✓ Email***

    ✓ Groups

    ✓ Introductions

    ✓ InMail

    ✓ Request to Connect

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Contacting People – Mistake…

    Your client sends an invite to connect to someone they don’t know as the first outreach. The invite usually comes after.

    15

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Keeping in Touch

    Tell client LinkedIn makes it easier to keep in touch:

    • Share Updates

    • View “Home” Page Updates

    • Post an Article

    • Check notifications

    • Message your Contacts

    16

  • RESEARCH

    17

  • © 2018 Hellmann Career Consulting / www.hellmannconsulting.com rob@hellmannconsulting.com18

  • © 2018 Hellmann Career Consulting / www.hellmannconsulting.com rob@hellmannconsulting.com

    Stay on top of Trends

    • Improve my feed

    • Follow anyone

    • Follow company pages

    • Search for posts using #

    • Group discussions

    • Job Postings & Profiles – research keywords

    • Check out “slideshare”

    19

  • © 2018 Hellmann Career Consulting / www.hellmannconsulting.com rob@hellmannconsulting.com

    Create your list of target organizations

    • Advanced people search to find organizations

    • Company page – “people also viewed”

    • Alumni tool – look at “companies”

    • Companies people went to after leaving your

    company (“past not current”)

    • Paid – Sales Navigator

    20

  • © 2018 Hellmann Career Consulting / www.hellmannconsulting.com rob@hellmannconsulting.com

    Search job postings, save searches

    21

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Remind them of Smartphone Apps

    22

  • 24

    Get Set-up First

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    1. Restrict Access

    2. Write your profile

    3. Open up Access

    4. Build Network Strategically

    5. Join groups

    25

    Getting set up

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Before editing client’s profile:

    26

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    LinkedIn Profile

    27

    Leverage Resume’s Verbiage

    “whenever possible…”

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Consider these Differences… Resume -

    different versions

    Profile -

    Just One

    28

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    And… Just a Handful of

    People See Your

    Resume

    Way more view

    your Profile!

    29

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Try to Keep Resume Accomplishments,

    Including Metrics

    Exception examples:

    • Dollar amount considered

    proprietary?

    • Claim that someone might contest?

    30

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    LinkedIn Profile Jobseeker

    Also…

    31

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    They’ll contact your client anyway

    There’s a bias against: a) unemployed & b) actively looking

    Your client gets the wrong kind of attention

    32

    Don’t Say

    You’re Looking

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Exception: “Open Candidate” Feature

    33

    Use with caution

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Old-fashioned Media

    34

    Social Media

    Can use “Created…” or “I created…”

    Don’t use “She created…”

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    YES to Recommendations

    (get at least 3)

    35

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Use All 50 Skills Slots…

    Focus on RECOMMENDATIONS, NOT ENDORSEMENTS

    36

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com37

    KEYWORDS

    To Be Found

  • © 2018 Hellmann Career Consulting / www.hellmannconsulting.com rob@hellmannconsulting.com

    Does your client have the right

    profile keywords?

    ✓ Think about the search strings your audience might be entering.

    ✓ Search within your own network using the keywords your target audience is using.

    Look at these profiles for keyword ideas.

    ✓ Check out job postings on LinkedIn (or elsewhere), not to apply, but to see what words

    and phrases the postings use.

    ✓ Check out the LinkedIn company pages or websites of your target organizations.

    ✓ Follow thought leaders or journals in your sector to see what words and phrases are in

    vogue right now.

    38

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    While keywords matter everywhere,

    ensure keywords in

    Headline

    Skills Section

    Job Title

    Company Name

    39

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Headline

    Keyword-rich beginning of Pitch (“how categorize” |

    ”differentiators”)

    • Craft in Microsoft Word (can count the characters)

    • Can include nice-looking separators, e.g. bullet

    symbols like • . Copy these right into LinkedIn

    40

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.com

    Title & Company

    Add keywords to job titlesChoose company name that LinkedIn recognizes.

    41

  • © 2018 Robert Hellmann LLC / www.hellmannconsulting.com rob@hellmannconsulting.c

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