advanced keyword research, lsi mastery and authoritative content theming - iloilo seo conference
DESCRIPTION
SEO Presentation from Ilo-Ilo SEO Conference, Ilo-Ilo City, Philippines.Advanced Keyword Research, LSI Master and Authoritative Content Theming.TRANSCRIPT
ADVANCED KEYWORD RESEARCHLSI MASTERY AND
AUTHORITATIVE CONTENT THEMING
KIM TYRONE [email protected]/kimtyroneagapito
#kimoftheworld kimoftheworld kim.tyrone.agapito kimoftheworld.com
ADVANCED KEYWORD RESEARCH
What is ADVANCED?
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
ADVANCED KW Research Process
SelectPopulate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
Select
Trends
Social
News
Offline
Trends
Social
News
Offline
Fun and Easy to Produce
Must Be Timely
High Traffic Spikes
Seasonal
ADVANCED KEYWORD RESEARCH
Select
Trends
Social
News
Offline
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
Select
Niche
Expert
Authority
Go To Website
Niche
Expert
Authority
Go To Website
High Value Websites
Produced, Published and Maintained by Niche Expert
Can Essentially become Authority Websites
Can Later Have High Direct Traffic
ADVANCED KEYWORD RESEARCH
Select
Niche
Expert
Authority
Go To Website
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
Select
Theme
Element
Lists
Mashups
Theme
Element
Lists
Mashups
Fun and Easy to Produce
Can Target Multiple Niches
Banks Highly on Social Media Traffic
ADVANCED KEYWORD RESEARCH
Usually Has a Wide Demographic Target
Select
Theme
Element
Lists
Mashups
SelectPopulat
e
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AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
Select
Trends
Social
News
Offline
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
SelectSelect
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
Specific
Can be Based on Fresh New Data w/o HistoryCan be Based on Old Data w/ New Permutation
Broad to Specific
Can be Very Well Sniped
Heavily Relies on Historical Trends
ThematicHow to <keyword>Top List of <keyword>
Relies on Search VolumeSocial Data
Trends ThemeNiche
Social Interest
SelectSelect
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AnalyzeSocial
Test
Rinse and Repeat
Knowing Your Website Type is the Key to your Keyword Research
ADVANCED KEYWORD RESEARCH
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
Select
Populate
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AnalyzeSocial
Test
Rinse and Repeat
In Order to Find Gems, You First Need to Collect a Lot of Rocks
Populate
ADVANCED KEYWORD RESEARCH
Select
Populate
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AnalyzeSocial
Test
Rinse and Repeat
Key to Collecting a Lot of Rocks = Tools. Why?
Populate
ADVANCED KEYWORD RESEARCH
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate
Checking the Keywords of Your CompetitorsView Source
SpyFu [link]KeywordSpy [link]
More about Tools on Sort and Analyze Unit
ADVANCED KEYWORD RESEARCH
Alexa [link]
SEODigger [link]
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate
More about Tools on Sort and Analyze Unit
ADVANCED KEYWORD RESEARCH
Competitor Keyword Espionage
View Source
Alexa
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate
ADVANCED KEYWORD RESEARCH
Competitor Keyword Espionage
Keywords Your Competitors are Targeting on PPC / SEO
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate
ADVANCED KEYWORD RESEARCH
Competitor Keyword Espionage
Keywords Your Competitors are Targeting on PPC / SEO
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate
ADVANCED KEYWORD RESEARCH
Competitor Keyword Espionage
Keywords Your Competitors are Targeting on PPC / SEO
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate
Manually Harvest Keywords from Different Sources
Google Keyword Tool [link]Google Suggest [link]
ADVANCED KEYWORD RESEARCH
YouTube Keyword Tool [link]Keyword Discovery [link]Wordtracker [link]Wordpot [link]
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use Google Keyword Tool
ADVANCED KEYWORD RESEARCH
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use Google Keyword Tool
ADVANCED KEYWORD RESEARCH
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use Google Keyword Tool
ADVANCED KEYWORD RESEARCH
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use Google Keyword Tool
ADVANCED KEYWORD RESEARCH
Include / Exclude TermsUse Exact MatchRemove Sensitive / Not Needed KW Footprints (brand names)Target Specific Country / LanguageManipulate Columns
Google KW Tool Tips
Use Check All FF / Chrome Plugin to Get KW from Ad Group Ideas [BETA]
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate
Use Tools to Automatically Populate Your KW List
ScrapeBox [link – Paid Software]
Market Samurai [link] – Free Version Works
ADVANCED KEYWORD RESEARCH
More about Tools on Sort and Analyze Unit
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use ScrapeBox to Scrape KWs
ADVANCED KEYWORD RESEARCH
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use ScrapeBox to Scrape KWs
ADVANCED KEYWORD RESEARCH
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use ScrapeBox to Scrape KWs
ADVANCED KEYWORD RESEARCH
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use ScrapeBox to Scrape KWs
ADVANCED KEYWORD RESEARCH
Massive KW List BuildingThousands to Hundreds of ThousandsDifferent Niches, Themes, TrendsDifferent Markets / LocalScales Up KW Research DramaticallyFind KWs/ Niches / Themes You’ve Never Considered Before
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use Market Samurai to Populate KW List
ADVANCED KEYWORD RESEARCH
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use Market Samurai to Populate KW List
ADVANCED KEYWORD RESEARCH
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Keyword Inclusion / Exclusion
ADVANCED KEYWORD RESEARCH
Sort
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
Keyword Inclusion / Exclusion
ADVANCED KEYWORD RESEARCH
Sort
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Keyword Inclusion / Exclusion
ADVANCED KEYWORD RESEARCH
Sort
Treating Massive KW List
No Tool Allows You to Manage This Amount of KWs Efficiently
With a Little Bit of RegEx / Already Available Plugins Notepad++ Can Do Wonders for KW Research and other things
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
Keyword Inclusion / Exclusion
ADVANCED KEYWORD RESEARCH
Sort
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
Keyword Inclusion / Exclusion
ADVANCED KEYWORD RESEARCH
Sort
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Keyword Inclusion / Exclusion
ADVANCED KEYWORD RESEARCH
Sort
Mark Based on KW’s Word CountMark Based on KW’s Character Count, etc
Mark Based on Included Word(s) [shown]Mark Based on Excluded Word(s)
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
ADVANCED KW Research ProcessSelect
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
Keyword Metrics – Help You Decide the Value of Your KW
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
Tools You Can Use
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
Freaking Awesome
KW(s)
Search Volume
Search Match Type
Audience Location
CPCAdvertiser
Competition
KW Trends
KW Competition
Others
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
Search Volume
Daily
Weekly Monthly
Yearly
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
Search Match Type
Broad
[Exact]
“Phrase”
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
Audience Location
Global
Regional
Local
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
CPC
High Paying KW
Medium Paying KW
Low Paying KW
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
Advertiser CompetitionHigh
Medium
Low AdWords Comp
AdWords CPC
AdWords CTR
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
KW Trends
Seasonal Non Seasonal
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
KW Competition
SEO Competition
Title Competition
URL Competition
Advertiser Competition
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
AnalyzeTitle
Competition
SEO
Competition
URL Competition
Sear
ch
Volum
e
Advertiser
Competition
KW
Effectiveness
Index (KEI)
Site
s Alre
ady
Rank
ing
ADVANCED KEYWORD RESEARCH
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
SelectPopulat
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Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
EasyDoableNot The Easiest
DifficultDon’t Waste Your Time
Extremely Easy
Could Be Tough
ADVANCED KEYWORD RESEARCH
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW DifficultyAnalyze
ADVANCED KEYWORD RESEARCH
Tons of Keywords
Massive KW Research
Great Big / Thematic Sites
Great for Long TailsGeneral Overview : KW Competition
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW DifficultyAnalyze
Great for Sniping Micro Niches
ADVANCED KEYWORD RESEARCH
Select
Populate
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AnalyzeSocial
Test
Rinse and Repeat
KW DifficultyAnalyze
SelectPopulat
e
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AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
Export
Export
Merge
Master File w/ All Metrics
Keyword Difficulty Column
New Master File
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
Until You’re Ready to Face Ugly Spreadsheets with a Lot of Numbers, You’re Not Ready for a Serious Advanced KW Research
ADVANCED KEYWORD RESEARCH
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
Add Unique / Own Variables Assign Numeric Values to Non-numeric Variables Such as SENuke’s KW DifficultyAdd Other Factors to Consider Based on Your SEO Strategies, Comp, Timeframe etc.
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
Great KW Difficulty ScoringRanking Analysis Containing Important SEO Factors
You can Easily Integrate KW Difficulty Scoring as it is a Numerical Value
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
Top 10 Serp Results
Page Authority
Page Linking Root Domains
Domain AuthorityRoot Domains Linking to Root Domain
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Populate
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AnalyzeSocial
Test
Rinse and Repeat
Takeaways on KW Difficulty and KW Analysis
ADVANCED KEYWORD RESEARCH
Analyze
It’s Your Research and Ultimately It’s Your DataInclusion of Your Own Unique Metrics Based on Your SEO Strategies / Techniques is CrucialKW Research is Math and Science – It Involves Numbers, Permutations and Formulas
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Making Your KWs Social and Trendy
ADVANCED KEYWORD RESEARCH
Social
Trends Based Types of Website: News, Regular Multiple Niche BlogsSites That Aim to Stay Relevant, Trendy and SocialSites That are Interested in Huge Traffic SpikesSites That Run Offers or Campaigns Based on Trends / Immediate Need (CPAs)
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
Making Your KWs Social and Trendy
ADVANCED KEYWORD RESEARCH
Social
Social is Important because it Presents Current, Verifiable, Observable and In-Your-Face Keyword Data
Why is Social Important?
SelectPopulat
e
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AnalyzeSocial
Test
Rinse and Repeat
Making Your KWs Social and Trendy
ADVANCED KEYWORD RESEARCH
Social
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Making Your KWs Social and Trendy
ADVANCED KEYWORD RESEARCH
Social
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Making Your KWs Social and Trendy
ADVANCED KEYWORD RESEARCH
Social
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Making Your KWs Social and Trendy
ADVANCED KEYWORD RESEARCH
Social
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
Testing and Validation
ADVANCED KEYWORD RESEARCH
It’s the Only Way to Prove Every KW Research Ninja Tactic You Applied Worked
Test
If it didn’t work, go BACK a FEW steps, you probably did something wrong: misinterpreted a data, miscalculated a metric, underestimated the competition or overestimated yourself.
Split Testing (another topic)
Test via PPC (another topic)
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
Educ
ate Reading
AskingExperimentingSharingCollaborating
Criti
cize Facts
StatementsClaimsStandards
Anal
yze Metrics
DataCompareContrastCorrelate
Valid
ate Test
CheckApplicationCorroborate
Add Tools
SoftwareAdd-onsScriptsSources
This is true to ALL SEO Skill Set
ADVANCED KEYWORD RESEARCH
Your KW Research (SEO) is ADVANCED (if)
ADVANCED KW Research Process
ADVANCED KEYWORD RESEARCH
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
LATENT SEMANTIC INDEXING MASTERY
LSI = Latent Semantic Indexing
LATENT SEMANTIC INDEXING MASTERY
dateI want to go on a date with you.What’s the date today?
notebookThe kid turned her notebook into a coloring book.My notebook is an Intel Core i7 MSI.
LATENT SEMANTIC INDEXING MASTERY
typesWebsite types and the primary keywords you’re going to target are inter-related. The guy types fast because his paper is due today.
apocalypsemarvel, apocalypse, thanos, x-men, avengers, iron man, fantastic four
walking dead, apocalypse, zombie, left 4 dead, resident evil
LATENT SEMANTIC INDEXING MASTERY
LSI = Latent Semantic IndexingLSI is Google’s sh*t to fully understand my sh*t, correlate it to that guy’s sh*t with that girl’s sh*t and differentiate his sh*t from your sh*t…
LATENT SEMANTIC INDEXING MASTERY
LSI = Latent Semantic Indexing…where sh*t can be: query, content, metas, tags, captions, keywords etc.
LATENT SEMANTIC INDEXING MASTERY
LSI Keywords TipsSemantically related termsUse niche jargon / industry standard termsPopular mother KWs whenBrand names whensCelebrities, industry leaders / pioneers
LATENT SEMANTIC INDEXING MASTERY
Tools for LSI Keyword Suggestion?You don’t need a tool for that.
LATENT SEMANTIC INDEXING MASTERY
LATENT SEMANTIC INDEXING MASTERY
Visuwords
LATENT SEMANTIC INDEXING MASTERY
AUTHORITATIVE CONTENT THEMING
Authoritative Content Theming
Technique to Improve Your Site’s Integrity and AuthorityA Way to Streamline Your ContentA Method to Keep Your Pages and Posts FocusedIt Directs Your Website to a Purpose (whatever that is).
What?
AUTHORITATIVE CONTENT THEMING
Authoritative Content Theming
Build AuthorityTotal Niche DominationPromote BrandingUser Trust and LoyaltySearch Engine TrustPotential to Go Viral
Why?
AUTHORITATIVE CONTENT THEMING
Authoritative Content Theming
Write Quality, Quantity and Original ContentSemantically Related Themes or SubjectsBe Generous in Linking Based on RelevancyBe Generous in Linking Based on Obligation (Creative Commons etc)Write on Other Sites About the Same Theme
How?
AUTHORITATIVE CONTENT THEMING
Authoritative Content Theming
As Often as You CanEvery Time There is a Big Issue That All Industry Players / News Sources Will be Talking About
Every Time You Come Up with a Unique Idea for ContentWhenever There is a Question That Google Finds Hard to Answer
When?
AUTHORITATIVE CONTENT THEMING
Authoritative Content Theming
You
Ghost WritersGuest Authors and BloggersCrowdsource When You Can
Who?
Hire Real Writers
ADVANCED KEYWORD RESEARCHLSI MASTERY AND
AUTHORITATIVE CONTENT THEMING
KIM TYRONE AGAPITO
[email protected]/kimtyroneagapito
#kimoftheworld
kimoftheworld kim.tyrone.agapito kimoftheworld.com