Advanced Keyword Research

Generate Seed Lists & Categories

Phase #1

Step 1: Learn About the Industry

● sales presentations● business plan● marketing plan● trade magazines● real customers

kissinsights.com

Create surveys for visitors

Step 2: Expand on The Ideas You've Acquired

Popularly Searched PhrasesAdd to your list

Use Broad Match for Ideas

adwords.google.com/keywordtoolDrop your list in here

Exact Match to Find Highest Demand

adwords.google.com/keywordtool

Filter Relevant Keywords

keep filtered keywords in a seperate sheet

Step 3: Investigate What's Working

http://sroi.us/investigate

Put these back in your main list too

http://sroi.us/investigate

Look for Insights

Any Opprotunities?

High search volume + Medium Ranking = Opportunity!

Finished Product (so far)

Create Sub Categorization

Phase #2

More Research!

● Demographics● Interests and Reading Levels● Research Cycle● Searcher/ Keyword Intent● Seasonality● Up/ Down Trending 

advertising.microsoft.com/search-advertising/advertising-intelligence

Average of all Age Groups

Step 1: Demographics

http://clues.yahoo.com/analysis

Step 2: Interests

https://www.google.com/adplanner/#audienceSearch

https://www.google.com/adplanner/#audienceSearch

Step 3: Reading Levels

Step 4: Seasonality & Trendingonline accounting software

accounting software

http://sroi.us/insights

Step 5: Customer Research Cycles

http://sroi.us/zero

Step 6: Keyword/ Searcher Intent

● Navigational - the intent of surfing directly to a specific website

● Informational - the information itself is the goal

● Commercial - not directly transactional but they're not purely informational either

● Transactional - Taking action by signing up, buying, etc.

●Meta - almost information, but it's more browsing/ searching information... about information 

http://sroi.us/intent

Research Cycle + Intent = Categories

Test, Test, Test

Phase #3

Step 1: Organization is Key

● Use categories for campaigns● Use intent for Adgroups

Step 2: Setup

Step 3: Keyword ROI

mmmmm... data

Choose Carefully

Phase #4

Keyword Difficulty accounting software

Step 1: Info Arch for Head Terms 

Step 2: Blog for the Long Tail

Use the Adwords See Search Terms Report to help choose which variation of long tail phrases to target

What Else?

Can you think of something useful to add to the process?

FREE PRIZE! ...http://sroi.us/75