advanced facebook marketing: attribution, crm integration, dynamic ads

King of the Hill:

9CLOUDS.COM/DD22 / @9CLOUDS

FORTUNE FAVORS THE BOLD


6%

of time spent on mobile

of all time spent on mobile 20%Source: US ComScore data, Media Metrix June 2015 People spend1 in 5 mobile minutes on Facebookand Instagram.


of time spent on mobile

of all time spent on mobile 20%Source: 2014 Bureau of Labor Statistics

18 min25 min70 min

50 minutes day spent on FBWhat Americans Do All Day

9CLOUDS.COM/DD22 / @9CLOUDS ~ hour a day on fb24% of car buyers use facebook / 66% of car buyers click ads /

WE ARE WEIRD

9CLOUDS.COM/DD22 / @9CLOUDS Section title: Niche

WE ARE WEIRD


WE ARE WEIRD BEARD


-Book lover-Farm girl-Drives Chevy Impala that is over 3 years old-Good credit, wants compact-Twins fan-Dad and frequent traveler-Drives Subaru-Good credit, wants good MPG and room for kids-Photographer-Dad and Game of Thrones fanatic-Drives Dodge Avenger-Good credit, wants sports car but needs a van


ATTENTION + DATAFacebook | Instagram | Messenger | FB Network | Polk | Websites before FB | Financial Networks


FacebookMASTERYSELF MASTERYINDUSTRY MASTERY

SELF MASTERYINDUSTRY MASTERY

9CLOUDS.COM/DD22 / @9CLOUDS Lets start by talking about Self Mastery [ CLICK ]

Business Manager

SELF MASTERY

Business.Facebook.com

9CLOUDS.COM/DD22 / @9CLOUDS Blog - 12 posts

Pixel

Business ManagerSELF MASTERY

Create ad account>Tools>PixelsCopy and install code on all website pages

9CLOUDS.COM/DD22 / @9CLOUDS Ebook 1 ebook with 3 sections; link to ebook is here: http://learn.9clouds.com/hubfs/Facebook_eBook_May2016.pdf

Business ManagerPixelOffline Events

SELF MASTERY

Assets>Offline Events>Create Offline Event

9CLOUDS.COM/DD22 / @9CLOUDS Webinar - 3 sections = 3 webinars 20 min each; transcribe on speechpad; sync with hubspot; add as registrant only view

SELF MASTERY

Offline Events

ROIBusiness ManagerPixelSELF MASTERY

9CLOUDS.COM/DD22 / @9CLOUDS Course - 3 sections; 3 min per lesson; 6 video lessons per section with transcript plus 2-4 text lessons; 30 lessons total; Use teachery, add in content, add landing page adn charge; send low cost clients here






BE YOURSELFBE FOUNDCLICK THRU RATE (CTR)CLICKSINCREASE IN CTR

19%INCREASE IN CLICKS

74%INVENTORY IMAGESTOCK IMAGE

Source: 9clouds.com/resources

9CLOUDS.COM/DD22 / @9CLOUDS 5% increase in price = 50% increase in profit; http://www.wiley.com/WileyCDA/WileyTitle/productCd-0471690023.html

BUDGET

$ per day per 1,000 in audience% AUDIENCE .90

FOCUSED AUDIENCE

BROAD AUDIENCE

.80.70.65.60.55130705090Improvement due to focus

Source: 9 Clouds research, 2017

9CLOUDS.COM/DD22 / @9CLOUDS Being an expert means you make more: Walshe and Fearn; need to redesign. Maybe animate?

9CLOUDS.COM/DD22 / @9CLOUDS Being an expert means you make more: Walshe and Fearn; need to redesign. Maybe animate?

INDUSTRY MASTERY

GEOGRAPHIC

9CLOUDS.COM/DD22 / @9CLOUDS Case study - About the client, about their challenge, your solution

INDUSTRY MASTERY

GEOGRAPHIC

9CLOUDS.COM/DD22 / @9CLOUDS Case study - About the client, about their challenge, your solution

INDUSTRY MASTERY

DEMOGRAPHICS

GEOGRAPHIC

9CLOUDS.COM/DD22 / @9CLOUDS Research - state of automotive marketing [create questions on surveymonkey, email to list, interview clients, facebook ads to industry (with video is best)] document: http://cdn2.hubspot.net/hubfs/136465/State_of_Automotive_Marketing_2016_D6.pdf?t=1475690200322

INDUSTRY MASTERY

AUTOMOTIVE

GEOGRAPHIC

Ad Set>Behaviors>AutomotiveFacebook partners can additional Polk dataMax (90 days); In-market (180); Near-market (365)


INDUSTRY MASTERY

AUTOMOTIVE

GEOGRAPHIC


INDUSTRY MASTERY

FINANCIAL

AUTOMOTIVEGEOGRAPHIC

Ad set>Behaviors>Financial

9CLOUDS.COM/DD22 / @9CLOUDS Speaking - based application on industry-change (ideally) or self-mastery; pay for professional capture

INDUSTRY MASTERY

FINANCIAL

AUTOMOTIVEGEOGRAPHIC

9CLOUDS.COM/DD22 / @9CLOUDS Speaking - based application on industry-change (ideally) or self-mastery; pay for professional capture

INDUSTRY MASTERY

CRM

FINANCIALAUTOMOTIVEGEOGRAPHIC

9CLOUDS.COM/DD22 / @9CLOUDS book/articles - fancyhands to find all traditional media contacts; start top down for content submissions; book/articles - contact editor, submit links to content, pull together thread of book

INDUSTRY MASTERYINDUSTRY MASTERY

RETARGETCRM

FINANCIALAUTOMOTIVEGEOGRAPHIC

9CLOUDS.COM/DD22 / @9CLOUDS Products - use expertise to find product needs, especially making inbound more usable for the industry

BE YOURSELF


BEARD YOURSELF


-Book lover-Farm girl-Drives Chevy Impala that is over 3 years old-Good credit, wants compact-Twins fan-Dad and frequent traveler-Drives Subaru-Good credit, wants good MPG and room for kids-Photographer-Dad and Game of Thrones fanatic-Drives Dodge Avenger-Good credit, wants sports car but needs a van


BOLD WEIRDOS

