Stamford University, Bangladesh

Group Mambers

• Mostafa Nura Alam [ BBA 048 14966 ]• Md. Asrafuzzaman Shipon [ BBA 048 14937 ]• Md. Ashiqur Rahman [ BBA 048 14953 ]• Maniruzzaman [ BBA 048 14946 ]• Md. Zaiul Hasan [ BBA 048 14984 ]

The BCG Growth-Share Matrix

Function of BCG Matrix

Question Marks

Stars

Cash Cows

Dogs

Question Marks

Stars

Cash Cows

Dogs

•Advanced Chemical Industries (ACI)

Limited

Company Profile

Authorized Capital Taka 500 Million

Paid Up Capital Taka 238 Million

Sales Taka 21,976 Million

Number of Employees 8,080 (Eight Thousand Eighty)

Financials (Year Ending December 2012)

Company Profile

Subsidiaries & joint ventures

• ACI Formulations Limited • ACI Agrochemicals • Apex Leather Crafts Limited • ACI Salt Limited • ACI Pure Flour Limited • ACI Foods Limited • Premiaflex Plastics Limited • Creative Communication Limited • ACI Motors Limited • ACI Logistics Limited • ACI Godrej Agrovet Private Limite

d • Tetley ACI (Bangladesh) Limited • Asian Consumer Care (Pvt.) Ltd. • ACI Consumer Electronics

Their Services• Pharmaceuticals• Animal Health• ACI Consumer

Brands• Public Health• ACI Motors• ACI Pure Flour• Retail Chain

Market • ACI Salt• ACI Foods

ACI Pharmaceuticals

*Anti-Infective*Anti-Ulcerant*Anti-Asthmatic and Anti-

Histamine*Analgesic, Anti-Pyretic and Anti-Inflammatory*Cardiovascular*Dermatological*Vitamin*Central Nervous System*Anti-Spasmodic*Oral Anti-Diabetic

ACI Animal Health

• REGULATORY STRATEGY AND PRECLINICAL

PLANNING

• CLINICAL TRIAL CONDUCT

• MEDICAL WRITING

Consumer Bbeands

ACI Aerosol ACI Coil

ACI Electronics.

ACI Public Health

• Savlon Soap • Savlon Antiseptic• Savlon Antiseptic cream• Savlon Hand wash• Savlon shower

ACI Motors

• Power tiller• Motor

• Automobiles

ACI Salt

ACI Pure Limited 

• AIC Pure Atta• ACI Pure Maida• ACI Pure Suji

ACI Foods • Pure Chili• Pure Coriander• Pure Cumin• Pure Turmeric• Pure Curry Masala• Pure Kheer Powder• Pure Haleem MIX• Pure Mustard Oil• Pure Puffed Rice• Jhal Muri• Pure Toast• Pure Arometic Rice• Classic Chanachur• Hot & Spicy Chanachur• Sweet & Sour Chanachur

Retail Chain Market

Advanced Chemical Industries (ACI)

Limited Analyses based on

The BCG Growth-Share Matrix

*ACI Animal Health*ACI Pure Flour*ACI Salt

*ACI Foods*ACI retail Chain Market

*ACI Pharmaceuticals*ACI Public Health*ACI Consumer Brands

*ACI Motors

BCG Matrix

Analyses based on

•Profit•Assets•Liabilities

Analyses based on Profit

•ACI Phar-

maceu-ticals

•*ACI Public Health

•*ACI Con-

sumer Brands

•*ACI Animal Health

•*ACI Pure Flour

•*ACI Sal

•*ACI Motors

•*ACI retail Chain

Market

•*ACI Foods

Profit

162260 72950 26501 25276 20145 16629 12031 -201512

-37223

-225000

-175000

-125000

-75000

-25000

25000

75000

125000

175000

Profit

Axi

s Ti

tle

Analyses based on Assets

•ACI Phar-

maceu-ticals

•*ACI Public Health

•*ACI Con-

sumer Brands

•*ACI Animal Health

•*ACI Pure Flour

•*ACI Sal

•*ACI Motors

•*ACI retail Chain

Market

•*ACI Foods

Assets

4257996

1831615

2068940

806978 844020 1352139

1267599

1500262

339891

250000750000

1250000175000022500002750000325000037500004250000

Assets

Axi

s Ti

tle

Analyses based on Liabilities

•ACI Phar-

maceu-ticals

•*ACI Public Health

•*ACI Con-

sumer Brands

•*ACI Animal Health

•*ACI Pure Flour

•*ACI Sal

•*ACI Motors

•*ACI retail Chain

Market

•*ACI Foods

Li-abilities

1035321

286966 758552 266678 697411 1137560

1123103

3954582

1106916

250000750000

1250000175000022500002750000325000037500004250000

Liabilities

Axi

s Ti

tle

Why They Are In Question Marks

High Investment

* ACI Foods*ACI retail Chain Market

Why They Are In Stars

*ACI Animal Health*ACI Pure Flour

*ACI Salt

High Investment

Why They Are Cash Cow

*ACI Pharmaceuticals*ACI Public Health

*ACI Consumer Brands

Low Investment

Why They Are Dogs

*ACI Motors

The End

Review About BCG Matrix

About ACI Group

Analyses ACI Limited

Answer The Question