advanced automatization in sklik - en slides (automatizace skliku)

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Advanced automatization in Sklik Jakub Kašparů (Lynt services s.r.o.) @jkasparu lynt.cz | ppc-scripts.eu

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Page 1: Advanced automatization in Sklik - EN slides (automatizace Skliku)

Advanced automatization in Sklik

Jakub Kašparů (Lynt services s.r.o.)

@jkasparu lynt.cz | ppc-scripts.eu

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How do people usually automate Sklik ?

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Why 95% of PPC specialists do not use Sklik API ?

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We have the solution for you

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Sklik scripts on Google Apps Script platform

Javascript library in Google Apps Script enviroment

We solved slow data processing

Developer and server are not required

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Sklik scripts on Google Apps Script platform

• Google Disk

• Google Spreadsheets

• Google Analytics etc.

Google Apps Script makes it easier to communicate with tools like:

Non-programmers are able to do small

changes

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Adding new Google Apps Script file in Google Drive

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Just copy and paste the script into new file

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Set up update frequency

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Sklik script for checking 404 errors

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How did we deal with this problem in the past?

Make report of all active ads

Remove UTM parameters

Remove duplicate URL addresses

Insert URLs to Xenu or Screaming Frog

If 404 appeared, you have to find where address is used

Work for 10 - 15 minutes per account

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How does our script work?

It goes through all Sklik acounts

It removes UTM parameters and duplicate URLs

It tries page response

If 404 occurs, script sends you an email

Works daily not monthly

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Script finds where the wrong URL is used

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How much do we save?

PPCScripts

Time saving 15 minutes per Sklik account per month.

For us about 7 hours per month, we solve just problems that occure.

Download script here: ppc-scripts.eu/1

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Script for better ad A/B testing

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What script does

It automatically monitors newly added ads in ad group.

It automatically evaluates test relevancy

When the test is finished, script lets you know

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All finished tests can be found in sheet with link to test result

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Saved time

PPCScripts

2 - 3 hours per month per Sklik Account

Download script here: ppc-scripts.eu/2

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Sklik script for account perfomance

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Sklik script for account perfomance

Skript ke stažení zde:

Script tracks your key perfomance metrics split by days, weeks, months, campaings and ad groups

In addition script calculates your profit for each view

Script lets you know every time your credit is low

Great report for clients, you don’t need to prepare it manually and it is always updated

Sends you an email in case your account had been in red the previous day

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Saved time

PPCScripts

30 - 60 minutes per monthper Sklik account

Download script here: ppc-scripts.eu/3

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Nad

Script for better search term reporting

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Script tracks changes of negative keywords in Ad Groups or Campaings

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It loads search terms from the date of last negative keywords modification

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It removes search terms, which have been already checked

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Saved time

PPCScripts

Download script here: ppc-scripts.eu/4

You save 30 - 60 minutes per Sklik account

Saved time thanks to previously excluded negative search terms in report

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Nad

Script for tracking product changes in client’s e-commerce

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Nad

What script does

It monitors changes in XML feed

Script lets you know whenever there has been any product change via email

Script works with Zbozi, Heureka and Merchant center feed

• Newly added products

• Removed products

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Nad

Script benefits

You do not have to rely on information from client’s employees

You can check it just few times per months and create new campaigns based on newly added products

If you have the right feed, you can track numbers of product per landing page or average price in category

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vt

Where to get

PPCScripts

You can download it and use it TODAY

ppc-scripts.eu/5

You get easy report of product changes

It is Adwords script

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Thanks to Sklik automatization you can save dozens of hours

in your agency

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Automatizací Skliku můžete ušetřit desítky hodin práce v rámci agentury

In addition you can invest your time in

strategic campaigndevelopement

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Just fill in the form below.

ppc-scripts.eu/sklik

Are you interested in trying Sklik scripts?

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Thank you for your attentionJakub Kašparů(Lynt services s.r.o.)

@jkasparu

lynt.cz/blog

ppc-scripts.eu