ADVANCED ANALYTICS: FRAMEWORKS, PLATFORMS AND

METHODOLOGIES

Dr. Mohan K. BavirisettyChief ScientistModern Renaissance

AgendaIntroductionFrameworksPlatformsMethodologies

There is a better way to do it. Find it. – Thomas Edison

“ …the analysis of all kinds of data using sophisticated quantitative methods (for example, statistics, descriptive and predictive data mining, simulation and optimization) to produce insights that traditional approaches to business intelligence (BI) — such as query and reporting — are unlikely to discover."

Advanced Analytics defined ….

Source: Gartner Research, 2015

Real-world Use Case

Dilbert time

Platform Example

Platform Example - AeroSpike

IBM SPSS Predictive Analytics Suite

Advanced Analytics Platform - EI Extension

Platform Example - BlueMix

Big Data Humor

KDD – Knowledge Discovery in Databases

CRISP-DM Overview

SEMMA Overview

SMAM - Standard Methodology for Analytical Models

SMAM

Time

Mat

urity

Reporting

Prescriptive

Working Toward Mastery

Predictive

Gartner Magic Quadrant for 2015

ReferencesAnalytics 3.0 https://hbr.org/2013/12/analytics-30

Gartner 2015 Evaluation of Advanced Analytics Platformshttp://www.cmswire.com/cms/analytics/gartners-look-at-advanced-analytics-vendors-are-you-using-a-winner-028310.php

Berkeley Data and Analytics Stackhttp://ampcamp.berkeley.edu/wp-content/uploads/2013/02/Berkeley-Data-Analytics-Stack-BDAS-Overview-Ion-Stoica-Strata-2013.pdf

Apache SAMOA https://samoa.incubator.apache.org/

CRISP-DM https://exde.files.wordpress.com/2009/03/crisp_visualguide.pdf

SEMMA SAS http://faculty.smu.edu/tfomby/eco5385/data/SPSS/SAS%20_%20SEMMA.pdf

Comparative Study of KDD, SEMMA and CRISP-DMhttp://recipp.ipp.pt/bitstream/10400.22/136/1/KDD-CRISP-SEMMA.pdf

SMAM – Standard Methodology for Analytical Modelshttp://www.kdnuggets.com/2015/08/new-standard-methodology-analytical-models.html

IBM SPSS http://www-03.ibm.com/software/products/en/category/predictive-analytics

IBM BlueMix Catalog of Serviceshttps://console.ng.bluemix.net/catalog/

Additional References Bandit Algorithms for Website Optimization

http://pdf.th7.cn/down/files/1312/bandit_algorithms_for_website_optimization.pdf

Why Recommendation Engines Are About To Get Much Betterhttp://www.informationweek.com/big-data/big-data-analytics/why-recommendation-engines-are-about-to-get-much-better/d/d-id/1111646?page_number=2

Building a Recommender with Apache Mahout on Amazon Elastic MapReduce (EMR)https://blogs.aws.amazon.com/bigdata/post/Tx1TDK3HHBD4EZL/Building-a-Recommender-with-Apache-Mahout-on-Amazon-Elastic-MapReduce-EMR

Mahout – Recommendation – Basic Tutorialhttp://www.tutorialspoint.com/mahout/mahout_recommendation.htm

Is there a Netflix style recommendation engine for new content

http://www.quora.com/Is-there-a-Netflix-style-recommendation-engine-for-news-content

Personalized News Recommendation Based on Click Behavior (Google News Recommendation example)

http://cs.northwestern.edu/~jli156/IUI224-liu.pdf

A Contextual-Bandit Approach to Personalized News Article Recommendation http://research.microsoft.com/apps/pubs/?id=178904

QUESTIONS?