Presents

Advanced Advertising With

Facebook Exchange

Power Editor Conversion

Tracking Lookalike Audience

Custom Audience

  To reach and engage the target audience that matters to you among:

Tools to use:

Facebook Exchange

Ø  These  cookies  are  sent  to  mul2ple  ad  agencies  in  touch  

with  Facebook  exchange.  

Ø  Based  on  the  real  2me  bidding  ,  ads  are  placed  on  the  

side  bar  /  newsfeed  on  Facebook  when  the  user  visits  

FB  the  next  2me.  

Ø  A  retarge2ng  tool  that  uses  real  2me  bid  ads  in  

Facebook.  

Ø  Visitors  to  third  party  websites  are  marked  with  a  

cookie  and  ads  are  shown  in  Facebook  based  on  the  

users’  browsing  history.  

Ø  When  the  user  visits  third  party  websites,  a  cookie  is  

placed  in  his  /  her  browser  for  each  and  every  website  

visit.  

Power Editor

Ø  A  tool  that  helps  businesses  manage  mul2ple  

campaigns  or  a  large  number  of  crea2ves.    

Ø  Makes  it  easy  to  create,  edit,  manage  and  op2mize  

ads,  campaigns,  and  Page  posts  in  bulk,  across  a  

large  number  of  different  ad  accounts  and  Pages.    

Ø  Adver2sers  can  use  Power  Editor  to  buy  placements  

in  the  news  feed,  the  most  engaging  place  on  

Facebook.    

Campaigns

Ad  Sets

Ads

Ads

Ad  Sets

Ads

Ads

Adver2sing  Objec2ve  

Set  budget  and  schedule  for  each  ad  set  and  organize  by  audience  segment  

Audience who actually see your post

Create Ads

based on:

Demographics

Interests Workplaces

Buying Behaviours

You’re  all  set  to  manage  manage  mul2ple  ads  and  bulk-­‐edit  

Conversion Tracking

Ø  Track  ROI  of  Facebook  ads  by  repor2ng  ac2ons  users  take  aQer  an  ad  is  served  

Ø  Leverage  op2mised  cost  per  impressions  to  show  

ads  to  people  who  are  likely  to  convert  off  Facebook  Ad  Click  

Website  Visit  

Website  Conversion    

Sales  Team  Process  Order  

Sales  Data  Input  Back  through  Conversion  Pixel  

Know what every penny of your marketing budget is worth

Look-alike Audience

Ø  Look-­‐Alike  Models  are  used  to  build  larger  audiences  

from  smaller  audience  segments  to  create  reach  for  

adver2sers.  

Ø  They  let  you  reach  new  people  who  are  likely  to  be  

interested  in  your  business  because  they're  similar  

to  your  exis2ng  customers  

Custom Audience

Ø  An  ad  targe2ng  op2on  that  lets  adver2sers  find  their  exis2ng  audience  among  people  who  are  on  

Facebook.  

Ø  The  ‘ads  create  tool’  or  ‘Power  Editor’  can  be  used  

to  create  a  custom  audience.  

Ø  Uses:  

ü Target   journalists,   bloggers,   employees   of   a  

certain  organiza2on  

ü Retarge2ng  

ü Target  exis2ng  customers  

ü Exclude   current   customers   and   get   new  

customers  

ü Target  top  customers  

Ø Build  larger  audiences  from  smaller  audience  segments  

Ø Manage  different  adver2sements  and  campaigns    

Ø BeYer  tool  to  measure  response  for  your  ads  

Ø Large  customer  databases  

Ø  The  company  reached  exis0ng  customers  who  were  on  its  email  database  with  Custom  Audiences,  and  also  used  website  Custom  Audiences  

to  retarget  people  who  had  visited  its  website.    

Ø Website  Custom  Audiences  help  brands  maximize  conversions  quickly  by  retarge2ng  website  visitors  who  didn't  buy  anything  on  a  previous  

visit,  and  don't  require  any  audience  segmenta2on.  

Ø  Sells  affordable  homeware,  clothing,  accessories  and  beauty  

products    

Ø  Avenue86   wanted   to   use   Facebook   to   reach   its   target  audience   of   Malaysian   women   more   effec2vely,   find   new  

customers,   drive   traffic   to   its   website   and   aYract   repeat  

business  from  exis2ng  customers.  It  hoped  to  achieve  a  10X  

return  on  ad  spend.  

Ø  The  company  primarily  wants  to  re-­‐establish  contact  with  people  who  have  already  shown  interest  in  a  par0cular  product  or  cancelled  the  

ordering  process  on  Sixt's  website,  and  to  do  so  in  exactly  the  place  where  they  oQen  go  directly  aQerwards—Facebook.  

Ø  Sixt  used  Facebook  Exchange  to  renew  contact  with  relevant  people  and  successfully  make  a  tailored  offer  to  customers  

Ø  Germany's  number  one  car  rental  firm    

Ø  Sixt   had   set   itself   the   goal   of   effec0vely  

structuring   its   retarge0ng   ac0vi0es   with  

Facebook   Exchange,   winning   back   Facebook  

users  to  sixt.de,  and  thus  to  making  a  hire  car  

booking.  

facebook

Social Hermits

Team  -­‐  6   Logout  

View photos of Social Hermits

Send Social Hermits a message

Poke message

Wall Info Photos More

Meet the team…

Write something…

Share

Information

Networks: Birthday: Political: Religion: Hometown: Friends

KSM

Kee Harry

Nams Ki

Giri

Giri Varadarajan

Harini Sundararaman

Keerthi Purushothaman

http://in.linkedin.com/pub/harini-sundararaman/7a/71/3b

http://in.linkedin.com/pub/giri-v/a/114/587

http://in.linkedin.com/pub/keerthi-purushothaman/57/977/a57

Keerthi Siva Murugan

Kirtana Sornakumar

Namrata Venkatesan

Shrawan Kumar

http://in.linkedin.com/pub/namrata-venkatesan/a6/345/307

http://in.linkedin.com/pub/keerthi-siva-murugan-r/94/45b/6b7

https://www.linkedin.com/pub/shrawan-kumar

http://in.linkedin.com/pub/kirtana-s/a6/343/b37

Thank  you!