advanced accounting presentation
TRANSCRIPT
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GROUP 6 Acielo, Rommel Vherton
Dimalibot, Danica
Martirez, Paul Andrew
Navera, Mark
Roxas, EuniqueZarraa Fatima
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“I’m confdent we havecontributed to society. It’s
because we sell books thatare good or our people, alot o kids grew up withNational Book tore! Laking National," saidSocorro Ramos, the founderand chairman of NationalBook Store Incorporated. “NANAY CORING”
Mrs. Socorro Ramos
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HUMBLE BEGINNINGS
1940- Nanay Coring and her husband founded National Bookstore,
With a startup capital of P211 (equivalent to about P15,047 in
current pesos when adjusted for inflation) where they built their
first retail bookshop there, selling books as well as soap, candies,
and slippers. .
1948- A TYPHOON destroyed the store and damaged all the
merchandise, then eventually rebuild
1950s- the company later acquired the national franchiseforHallmark Cards. It was also at that time that they began a
publishing programme with the assistance of international
publishers such asMcGraw-Hill, Prentice Hall, Lippincott,
and Addison-Wesley.
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GROWTH OF NATIONAL
BOOKSTORE 1970s- Acquired space in shopping centres that had opened
in Cubao and Makati
1990s-had over 50 branches nationwide.
Present-has 19472 branches (includingNBS Bestsellers) all
over the Philippines,Metrobooks—a subsidiary store in
Hong Kong that opened in 2007—, severalNational BookStore-Book Express mini-outlets and also
severalPowerbooks specialty bookstores
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SECRETS TO SUCCESS OF NATIONAL
BOOKSTORE IN THEIR CONSIGNMENT SALES
Price must be right
Education
Reach a wider audience
Keep learning
Be actively involved in the business
Read changes and act on them immediatelyNever give up!
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REACTION
Reasonable price
Name / Branding
Putting a very small margin on the
product's price is important in order
to sell.
Though the name “National Book Store”
just came accidentally , it is stillimportant to have a god name in order to
attract the buyers.
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REACTION
Less expenses
Give and Take Relationship
Renting the boxes in
consignment stores can reduce
the operating costs, for instance
the renters do not need to pay for
electricity or other sundry
expenses.
A true successful business is more aboutgiving service to the community than
gaining in ourselves
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APPLICATION
Know what you want to do and believe in yourself. If you want
to be a salesman, make sure you are the best salesman you
could possibly be.
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“You must be interested in what you are
doing. You must love what you do so you willcontinue doing it, in spite of a lot ofhardship,” Nanay Coring said.
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There will always be hard times. Therewill always be failures. If you fall down,get back up. Never give up
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“I wish I could be a good e!ample to them"entrepreneurs#. $oney does not come easy.
You have to work hard for it, and also, youhave to love your work, that%s important. &nd
you have to go to school to study, becauseyou have to learn more. If you want to earnmore, you have to know more, and you haveto read more,” Nanay Coring stressed.